LIVE FROM THE TELEVISION CRITICS ASSOCIATION SUMMER PRESS TOUR IN LOS ANGELES
Today in TV History
Chet Huntley retired from NBC in 1970, ending The Huntley-Brinkley Report. In 1984, Leeza Gibbons made her first appearance on syndicated newsmagazine Entertainment Tonight.
In Today’s Issue
SUMMER PRESS TOUR
-CW Panels: Arrow, Emily Owens, M.D., Beauty and the Beast
-The CW to Air Dr. Horrible’s Sing-Along Blog
-News of Note
RECENT PRESS TOUR NEWS
-Lifetime Orders Another Scripted Pilot
-Metered Market Monday Ratings
-On the Air Tonight
Note: The daily Trivia Challenge will return on Monday, August 6.
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TCA SUMMER PRESS TOUR
Based on the raw data from Nielsen, The CW has its woes, of course, with a limited audience and ongoing erosion. But the network continues to move forward by focusing on the world of new technology.
“As we’ve learned, and the epiphany I had come December or January last year and part of this year, was that The CW was an aggregation of all these things,” said Entertainment President Mark Pedowitz. “Shows tend to play at any time, any place, and that’s why I wanted a re branding of saying “TV Now!” with the broadcast side at the center of it all, but we’re realistic of where the audience is. So we want people to view the show. We want people to come there, and if they cannot view it within the live piece, then we want them to come eight hours later because that’s when we’ll make it available even on Hulu or on CWTV.com.”
The focus at The CW is on young females, of course. But the network recognizes the value of the young male audience and it programming more in that direction next season and into the future.
“We’re an adult 18 34 network and are in need of having some men come to our network,” noted Pedowitz. “The loss of Smallville actually had an impact to us. We believe particularly with Arrow, as much as it appeals to men it will have an appeal to women also. We are going to run Cult for 13 straight weeks in midseason. And Beauty and the Beast, you may think it’s for men. What we do find is it’s about a love story, and it’s romantic, and it is a woman based show, and I think they all fit within the wheelhouse of The CW with adults 18 34.”
As for starting the season the first week of October:
“Last year we successfully launched all three new shows early,” said Pedowitz. “And then, premiere week came and traction disappeared and we were struggling somewhat throughout the rest of the season. The theory here was get away from the clutter, start in October. It reduces the amount of repeats in the fourth quarter to minimal. It also helps the first and second quarter with very limited repeats, which is one of the complaints that everyone had about The CW. So if we reduce the repeats and increase the amount of original programming, we give a reason for people to watch.”
The one advantage about struggling is there is only one place to go. And hopefully The CW will pick up steam next season. There are just so many excuses is has left, after all.
CW Panels: Arrow, Emily Owens, M.D., Beauty and the Beast
ARROW (CW) – Wednesday 8 p.m.
Based on Green Arrow of D.C. Comics, a wealthy playboy and billionaire industrialist turned politician named Oliver Green (Stephen Arnell) fights crime as his alter-ego Green Arrow using arrows, martial arts and technology. Other cast members include Katie Cassidy, Paul Blackthorne, Colin Salmon, David Ramsey, Willa Holland, Colin Donnell, Jamey Sheridan and Susanna Thompson.
-Odds of Survival for Arrow (Based on 1-1 to 10-1 odds): 3-1
For more, click here: http://tinyurl.com/czo6obz
EMILY OWENS, M.D. (CW) – Tuesday 9 p.m.
A new doctor (Mamie Gummer) comes to the sad and comical conclusion the life at the hospital where she works is really no different than high school. The ensemble cast includes Justin Hartley, Michael Rady, Jack Coleman, Kelly J. McCreary, Aja Naomi King and Necar Zadegan.
-Odds of Survival for Emily Owens, M.D. (Based on 1-1 to 10-1 odds): 10-1
For more, click here: http://tinyurl.com/d8plq2z
BEAUTY AND THE BEAST (CW) – Thursday 9 p.m.
The relationship between a mythic, noble-man beast (Jay Ryan) who lives in a secret society of social outcasts living in a subterranean sanctuary and a savvy female district attorney (Kristen Kreuk) is the focus of this new TV version of the classic tale.
-Chance of Survival for Beauty and the Beast (Based on 1-1 to 10-1 odds): 5-1
For more, click here: http://tinyurl.com/brd7yk2
The CW to Air Dr. Horrible’s Sing-Along Blog
Dr. Horrible’s Sing-Along Blog from Joss Whedon, which was created as a three-part online Internet musical in 2008, will air on The CW on Tuesday, October 9 at 9 p.m. ET. The fantasy hour will feature How I Met Your Mother star Neil Patrick Harris as a budding super villain whose plans for world domination continually go awry. Castle star Nathon Fillion plays superhero arch nemesis, Captain Hammer.
The musical video was an Internet sensation, with more than 2.2 million views in the first week in 2008, and more than 50 million views in total. It airs during The CW’s official fall 2012 debut date, and one week prior to the debut of new drama Emily Owens, M.D.
Showtime has announced that long-running sitcom Weeds will conclude on Sunday, September 16. The Big C, meanwhile, will end with four one-hour episodes, and the new seasons of dramas Homeland and Dexter will kick-off on Sunday, September 30. In the new series department, the cable network will launch a new documentary-themed series called Closeup, which will offer an uncensored look at the lives and legacies of some of the world’s most controversial figures. Another documentary series, Oliver Stone’s Untold History of the United States, will premiere Monday, November 12 at 8 p.m. with the first of 10 episodes.
RECENT PRESS TOUR NEWS
-CBS at the Summer Press Tour: http://tinyurl.com/c8b6xzq
-Handicapping the New CBS Series – Made in Jersey: http://tinyurl.com/c4zkhtd
-Handicapping the New CBS Series – Vegas: http://tinyurl.com/bn5gzsc
-Handicapping the New CBS Series – Partners: http://tinyurl.com/d9qc3d5
-Handicapping the New CBS Series – Elementary: http://tinyurl.com/cyh55mj
-ABC at the Summer Press Tour: http://tinyurl.com/bvjrzu9
-ABC Season and Series Premiere Dates: http://tinyurl.com/d472ueb
-NBC Executive Session: http://tinyurl.com/co33xbs
-Handicapping the New NBC Series – Revolution: http://tinyurl.com/cd8affo
-Handicapping the New NBC Series – The New Normal: http://tinyurl.com/dx5uo8h
-Handicapping the New NBC Series – Go On: http://tinyurl.com/dyglmm2
-Handicapping the New NBC Series – Animal Practice: http://tinyurl.com/cacgea7
-Handicapping the New NBC Series – Chicago Fire: http://tinyurl.com/d2ouqoq
-Handicapping the New NBC Series – Guys With Kids: http://tinyurl.com/cmusyqq
-Suburgatory and The Neighbors to Switch Time Periods: http://tinyurl.com/chm924v
-Handicapping the New Fox Series – The Mob Doctor: http://www.tvmediainsights.com/2012/07/the-mob-doctor/
-Handicapping the New Fox Series – Ben and Kate: http://tinyurl.com/buvd9ap-
-Handicapping the New Fox Series – The Mindy Project: http://tinyurl.com/cquspeq
-Downton Abbey Update: http://tinyurl.com/c6bpkl2
-PBS Kicks-Off Summer Press Tour: http://tinyurl.com/bm3c98w
-TCA Summer Press Tour: http://tinyurl.com/7uqppgx
Metered Market Monday Ratings
The Olympics on NBC Almost Triples the Three Competing Networks Combined
Metered Market Results
CBS 2.7/ 4
ABC 2.2/ 3
Fox 1.9/ 3
CW 0.3/ 1
The Summer Olympics (NBC)
-Losers (excluding repeats):
The Glass House (ABC)
It is all about NBC, of course, with the ongoing Summer Olympics at an average 20.2 rating/32 share in the overnights for the primetime portion, peaking at a 22.3/34 in the 10 p.m. half-hour.
Elsewhere, recent returnee Bachelor Pad on ABC lost steam, no doubt, with a 2.7/ 4 from 8-10 p.m. And flop extraordinaire The Glass House followed with a 1.3/ 2 at 10 p.m. (#3). Everything else was encore telecasts last night. CBS aired How I Met Your Mother (#3: 2.3/ 4), 2 Broke Girls (#3: 2.6/ 4), Two and a Half Men (#2: 3.0/ 5), Mike & Molly (#2: 2.8/ 4) and Hawaii Five-O (#2: 2.8/ 5). Fox ran two episodes of Hell’s Kitchen, which averaged a 1.9/ 3 from 8-10 p.m. And The CW populated this final Monday in July with repeats of 90210 (#5: 0.4/ 1) and Remodeled (#5: 0.3/ 0).
Source: Nielsen Media Research
Lifetime Orders Another Scripted Pilot
Lifetime has ordered a scripted pilot for 2013 tentatively titled HR, the story of an uptight Director of Human Resources at a global company who tries a new liberated managerial style after suffering a head injury. Lifetime’s growing scripted series slate includes Army Wives, Drop Dead Diva, The Client List and upcoming Devious Maids from Desperate Housewives creator Marc Cherry. Recently, the cable net ordered scripted pilots The Secret Lives of Wives (working title), Witches of East End and Cinnamon Girl from Academy Award winner Renee Zellweger.
Tuesday, July 31
8:00 p.m. The Middle (R)
8:30 p.m. Last Man Standing (R)
9:00 p.m. Trust Us with Your Life
9:30 p.m. Trust Us with Your Life
9:30 p.m. NY Med
8:00 p.m. NCIS (R)
9:00 p.m. NCIS: Los Angeles (R)
10:00 p.m. 48 Hours Mystery (R)
8:00 p.m. 2012 Summer Olympics
8:00 p.m. Masterchef (R)
9:00 p.m. Masterchef (R)
8:00 p.m. Hart of Dixie (R)
9:00 p.m. The L.A. Complex
As a reminder: The daily Trivia Challenge will return on Monday, August 6.
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Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” will be available next fall.
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