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Friday, July 13, 2012 - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings

Friday, July 13, 2012

July 13, 2012 by Marc Berman in Newsletter with 7 Comments
Monday, July 16, 2012
Thursday 7/12/12

Today in History:
CBS sitcom Cybill, headlined by Cybill Shepherd and Christine Baranski, concluded in 1998 after four seasons (and 87 episodes).

In Today’s Issue

-Thursday Primetime Metered Market Ratings
-Stephen Tyler Departs from American Idol
-Updated Results in Network Daytime Talk
-More Erosion for Good Afternoon America on ABC
-Fall 2012 Schedule Analyses

-Lifetime Picks Up New Docu-Series Prom Queens
-More Teen Wolf
-GSN Announces Start Date for The Pyramid

-On the Air This Weekend

-Happy Friday the 13th

On the Road With TV Media Insights: We head to Los Angeles next Thursday for The Television Critics Association (TCA) Summer Press Tour.


Thursday Primetime Metered Market Ratings
CBS Wins; Solid Return for Big Brother

Thursday 7/12/12
Metered Market Results

CBS 4.7/ 8
ABC 3.4/ 6
NBC 2.5/ 5
Fox 2.1/ 4
CW 0.6/ 1

-Percent Change from Year-Ago Evening – Thursday 7/14/11
NBC: +56, CBS: +12, ABC: – 3, CW: -25, Fox: -34


The Big Bang Theory R (CBS), Big Brother (CBS)

-Losers (excluding repeats):
Take Me Out (Fox), Saving Hope (NBC), The Choice (Fox)


Ratings Breakdown:
There was positive news at leader CBS, which featured the season-premiere of Big Brother 14 at a dominant 4.6 rating/8 share in the overnights at 9 p.m. Comparably, that was right on par with the year-ago telecast, which translated into 6.61 million viewers and a 2.3 rating/7 share among adults 18-49 based on the Live Plus Same Day results. For a mid-July evening consider this a “winner.”

Earlier on the Eye net were back-to-back episodes of The Big Bang Theory at an average 5.8/10 from 8-9 p.m., which led the evening. At 10 p.m., an encore telecast of temporarily relocated Person of Interest tied Rock Center With Brian Williams on NBC for first, with a 3.7/ 6. Person of Interest will move back into the Thursday 9 p.m. hour in September, leading into new drama Elementary.

Two networks last night, ABC and Fox, were in all originals. Duets opened for the alphabet net with a second-place 3.7/ 7 at 8 p.m., followed by tired Wipeout (#2: 3.5/ 6) and already renewed Rookie Blue (#3) 3.2/ 6) from 9-11 p.m. And Fox featured its uneventful combination of Take Me Out (#3: 2.1/ 4) and the season (or series) finale of The Choice, which was below-average at a fourth-place 2.2/ 4 at 9 p.m. Chances are neither Take Me Out or The Choice will return next summer.

Elsewhere, 8-9 p.m. encore telecasts of NBC’s The Office (#4: 1.7/ 3) and Parks and Recreation (#4: 1.3/ 2) led into original drama Saving Hope at a third-place 2.4/ 4 at 9 p.m. The morale of the story: Not every program from Canada resonates here in the States.

Over at The CW, back-to-back encore telecasts of The Vampire Diaries averaged a distant 0.6/ 1 in the overnights from 8-10 p.m. Always keep in mind that serialized dramas rarely repeat well.

Source: Nielsen Media Research data



Stephen Tyler Departs from American Idol
Not surprisingly, Stephen Tyler will not be returning to his role as a judge on Fox’s American Idol. He joined the veteran singing competition after Simon Cowell departed last season and sat opposite Randy Jackson and Jennifer Lopez in seasons 10 and 11. There is still no word at present if original judge Randy Jackson or Jennifer Lopez, who joined Idol last season, will return as judges. And there is no official announcement on Tyler’s replacement.

Updated Results in Network Daytime Talk
Erosion was the visible observation for the holiday week of July 2 (which excluded Wednesday, July 4 and included repeats). The View on ABC was top-rated, of course. But 3.11 million viewers was down by 16 percent from the year-ago week. The Talk on CBS and The Chew on ABC battled it out for the distant No. 2 spot, with The Chew still bleeding from year-ago occupant All My Children. Canceled The Revolution on ABC concluded its short run, meanwhile, with 1.23 million viewers, which was down by 53 percent from One Life to Live one year earlier. Next up for The Revolution: a listing in TVMI’s annual “TV Turkeys” column just in time for next Thanksgiving. Gobble! Gobble!

Here are the results for the surviving trio:

The View (ABC) – 11 a.m. ET
Viewers: 3.11 million (-16 percent), W18-49: 657,000 (- 8), W25-54: 828,000 (-16), W18-34: 226,000 (+ 3)

The Talk (CBS) – 2 p.m. ET
Viewers: 2.02 million (- 7), W18-49: 370,000 (-22), W25-54: 513,000 (-17), W18-34: 110,000 (-18)

The Chew (ABC) – 1 p.m. ET
Viewers: 1.99 million (-17), W18-49: 397,000 (-26), W25-54: 541,000 (-22), W18-34: 155,000 (-12)


More Erosion for Good Afternoon America on ABC

Good Morning America’s current momentum in the AM has not translated to the PM, no doubt. Based on the third day of weighted metered market (overnight) results, Good Afternoon America, hosted by Lara Spencer and Josh Elliott, dipped to a 1.5 rating/4 share in households. Comparably, that is down by 12 percent in just two days (1.7/ 5 – 1.6/ 5 – 1.5/ 4), with erosion out of the lead-in average on Wednesday (1.9/ 6) of 21 percent. One year earlier, former occupant One Life to Live was averaging a 2.0/ 6.

The key female demo losses are considerable as follows:

Women 18-49:
July 2011: 1.0/ 7, Lead-in: 0.6/ 4, Good Afternoon America: 0.3/ 3

Women 25-54:
July 2011: 1.2/ 8, Lead-in: 0.9/ 6, Good Afternoon America: 0.6/ 4

Women 18-34:
July 2011: 0.6/ 4, Lead-in: 0.4/ 3, Good Afternoon America: 0.2/ 2

The morale of the story: Never “fix” something if it is not broken.


Fall 2012 Schedule Analyses
CBS has the best primetime schedule, as always, with a grade of an A-. Next is ABC with a B, followed by Fox (C), NBC (C-) and The CW at a D. For more specifics, click on the following:


Source: Nielsen Media Research data


Contact Joel Spicola at or 720/323-4055 for more information.


Lifetime Picks Up New Docu-Series Prom Queens
Lifetime Television will introduce a new docu-series called Prom Queens, which will focus on high school girls at eight different schools around the country vying to be crowned queen at their senior proms. According to the cable net, Prom Queens will document the social, financial and emotional lengths some girls go each spring as they strategize and campaign among fellow students to win votes and achieve their dream. Produced by Evolution Media, Prom Queens will debut out of Dance Moms on Tuesday, August 14 at 10 p.m. ET with the first of eight hour-long episodes.

More Teen Wolf
MTV has renewed drama Teen Wolf for a third season, with an expanded order for 24 new episodes. Historically, Teen Wolf is now the first primetime scripted series on MTV to ever make it past a second season and the largest episode order in the scripted category to-date.

GSN Announces Start Date for The Pyramid
The Pyramid, an updated daily strip of the classic game show, will debut on GSN on Monday, September 3 at 6 p.m. ET. Executive producer and former Beauty and the Geek host Mike Richards will host.

On the Air This Weekend

Friday, July 13

8:00 p.m. Shark Tank (R)
9:00 p.m. 20/20 (two hours)

8:00 p.m. Undercover Boss (R)
9:00 p.m. CSI: NY (R)
10:00 p.m. Blue Bloods (R)

8:00 p.m. Whitney (R)
8:30 p.m. Community (R)
9:00 p.m. Dateline (two hours)

8:00 p.m. House (R)
9:00 p.m. Bones (R)

8:00 p.m. Nikita (R)
9:00 p.m. Supernatural (R)

Of Note on Cable:

-The Ricky Gervais Show (HBO, 9 p.m. ET): season finale
-God Bless Ozzy Osbourne (Showtime, 9 p.m. ET)
-Tyler Perry’s For Better or Worse (TBS, 9 p.m. ET): season premiere


Saturday, July 14

8:00 p.m. Extreme Makeover: Home Edition (R)
9:00 p.m. Ball Boys (R)
9:30 p.m. Ball Boys (R)
10:00 p.m. Castle (R)

8:00 p.m. NYC 22
9:00 p.m. NYC 22
10:00 p.m. 48 Hours Mystery (R)

8:00 p.m. An American Girl Movie: McKenna Shoots for the Stars
10:00 p.m. The Firm (series finale)

8:00 p.m. Cops (R)
8:30 p.m. Cops (R)
9:00 p.m. Take Me Out (R)

Of Note on Cable:
-Movie: True Bloodthirst (Syfy, 9 p.m. ET)


Sunday, July 15

7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. Secret Millionaire
9:00 p.m. Extreme Makeover: Weight Loss Edition

7:00 p.m. 60 Minutes
8:00 p.m. Big Brother 14 (time period return)
9:00 p.m. The Good Wife (R)
10:00 p.m. The Mentalist (R)

7:00 p.m. Dateline (two hours)
9:00 p.m. America’s Got Talent (R)
10:00 p.m. America’s Got Talent (R)

7:00 p.m. American Dad (R)
7:30 p.m. The Cleveland Show (R)
8:00 p.m. The Simpsons (R)
8:30 p.m. Bob’s Burgers (R)
9:00 p.m. Family Guy (R)
9:30 p.m. Family Guy (R)

Of Note on Cable:

-Leverage (TNT, 8 p.m. ET): season premiere
-Breaking Bad (ABC, 10 p.m. ET): season premiere
-Political Animals (USA, 10 p.m. ET): season premiere
-Strange Sex (TLC, 10 p.m. ET): season premiere
-Combat Pawn (truTV, 10:30 p.m. ET): series premiere


Happy Friday the 13th

Which one of the following dramas featured an episode with a character named Jinxo, who was believed to be a bad luck charm?

a) Babylon 5
b) ER
c) Prison Break
d) Smallville
e) Star Trek: The Next Generation

The answer to yesterday’s question…

Remember Diahann Carroll as Julia Baker on groundbreaking 1968-71 sitcom Julia? What was Julia’s occupation?

a) Executive assistant
b) Nurse
c) Singer
d) Teacher
e) Waitress

…Is: Julia worked with feisty Dr. Chegley (Lloyd Nolan), the “Lou Grant of the medical profession,” and understanding fellow nurse Hannah Yarby (Lurene Tuttle). And who, of course, could forget Julia’s son Corey (Marc Copage) and his best buddy Earl J. Waggedorn (Michael Link)?

Today’s All-Stars

Mark Amato, Michelle Amundson, John Beadle, Becky Beaty, Barbara Berman, Carolyn Bisson, Gerry Bixesnspan, Mitch Burg, Angelea Cannon, Cory Chapman, Steve Cheskin, Steve Clements, Harold Cooper, Leslie Creason, Audrey Davis, Dee Davis, Reid Davis, Anne Denomme, Bob Eisenstaedt, John Ferlazzo (2x), Gail Goins, Susan Goldberg, Maureen Goldman, Peter Grad, Ed Griffis, Linda Grillo, Mary Ann Harkness, Kevin Harlan, Michelle Harrington, Sandy Hawk, Carolyn Becker Hayes, Nancy Hughes, Bob Ingersoll, David Jackino, Shelly Johnson, Tom Joyce, Kathryn Kieser, Mary Kinoshita, Synda Kollman, Clifford Kroeter, Marie Lefevre, Paul Lewis, Howard Lieboff, Rick Locke, Kathy Martin, Marc Miller, Anne Moynihan, Tad O’Rourke, Joe Pedri, Alan Perris, Sheldon Perry, Alex Petrilli, Jr., Greg Phelan, Roger Price, David Primuth, Francine Purcell, Gordon Purcell, Connie Rigg, Patti Rodriguez, Colleen Roth, Joe Rubi, Anthony Salerno, Lyle Schultze, Maxine Shulman, Lindy Sieker, Barry Singer, Mark Maxwell-Smith, Michelle Stanton, Bruce Starin, Joe Swaney, Carol Teichman, Ralph Tobias, Melissa Toyofuku, Ivey Van Allen, Meg Voss, Randy West, Tammy Wiard, Abbott Wool, Jim Wright, Ted Zavales

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for “Extra,” “Entertainment Tonight,” “Access Hollywood,” “The CBS Evening News,” CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History.”

Monday, July 16, 2012
Thursday 7/12/12

  • dragonfly

    Keep going down, down GMAA! Thanks Marc for the continuing good news!!

  • Joe

    The arrogance of ABC! Good Afternoon America is a waste yet they will not admit that cancelling “One Life To Live” was a mistake. By the way, there are rumors that CBS’s “Let’s Make A Deal” (one of my personal favorites) is going HD this fall. If it’s true, it’s about time.

    • Pat

      Joe, you’re a complete hypocrite. In case you forgot or don’t realize it, CBS put “Let’s Make a Deal” on in place of “Guiding Light”, which was only the longest running daytime soap in TV/broadcasting history. CBS did the exact same thing as ABC has done in axing iconic but underperforming soaps and has zero regrets. It’s just that CBS has found two successful low-cost replacements (“LMAD” and “The Talk”) while ABC has found just one as of now (“The Chew”) and is still searching for its second. Yet, ABC seems to be getting 10 times more backlash for its cancellations, which completely baffles me.

  • Pat

    I appreciate the daytime network talk show ratings provided here, but I can do without Mr. Berman’s pro-soap shill/cheerleader commentary about those ratings. Let me draw my own conclusions myself about ABC’s situation. It seems obvious that Berman is bitter that AMC and OLTL were axed. He may feel that way privately as a fan of those shows, but repeatedly conveying that sentiment in his analysis sends a message that he has little journalistic credibility on this topic. Maybe if Mr. Berman actually did a little research and understood the financial/budget information that ABC was/is working with, he’d understand what they’re dealing with. (And no, I have no connection to ABC/Disney-employee, stockholder, etc.)

  • Joe

    No surprise that Jennifer Lopez is joining Steven Tyler in exiting “American Idol”. That show is very much dead. Plus, if “X-Factor’s” ratings do not improve after last season, despite paying train wreck Britney Spears $15 million to “judge”, that show will be dead too.

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  • marcberman

    I doubt The X Factor will do any better next season.

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