TV Media Insights – TV Ratings & News – Network TV Show Reviews and Daily Ratings

TUESDAY, SEPTEMBER 20, 2011 - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings


September 20, 2011 by Marc Berman in Newsletter with 45 Comments

Today in TV History:
There were five series premieres on this day: The Loretta Young Show (NBC) in 1954 (which was initially called Letter to Loretta), You’ll Never Get Rich (CBS) in 1955 (which changed names to The Phil Silvers Show shortly after it debuted), The Captain and Tennille (ABC) in 1976, and The Cosby Show (NBC) and Who’s The Boss? (ABC) in 1984.  The Cosby Show and Who’s The Boss? lasted the longest, each at eight seasons.

In Today’s Issue

-Metered Market Ratings Results – Monday 9/19/11
-Fox Announces Airdate for Mobbed
-NBC Names New Dateline Host

-Above Average Live from the Red Carpet on E!

-Soft Opening Levels for Bill Cunningham and Jeremy Kyle

-Night 2 of 2011-12 Season

-Social TV Ratings From SocialGuide
-Emmys Top Moments From TiVo Stop||Watch Syndicated Services

-Steve Sternberg Joins ION
-Syfy Advances Marketing Chief

-Big Screen First



Metered Market Ratings Results – Monday 9/19/11
ABC Wins; Mammoth Sampling for Two and a Half Men Season Opener

Monday 9/19/11
Metered Market Results


ABC  12.2/18
CBS  10.6/16
Fox     4.2/ 6
NBC   3.6/ 5
CW     0.7/ 1

-Percent Change from Year-Ago Evening – Monday 9/20/10:
CBS: +32, ABC: – 4, Fox: -18, NBC: -33, CW: -50


Dancing With the Stars (ABC), How I Met Your Mother (CBS), Two and a Half Men (CBS), 2 Broke Girls (CBS), Castle (ABC)

-Losers (excluding repeats):
The Sing-Off (NBC), The Playboy Club (NBC)


Ratings Breakdown:
On your mark, get set…go!  ABC led this first evening of the 2011-12 TV season in the overnights, but it was the ninth season-premiere of Two and a Half Men on CBS, as expected, that stood well above anything else.  Ashton Kutcher’s debut on Two and a Half Men scored a massive 18.7 rating/26 share at 9 p.m., increasing from the 8:30 p.m. portion of an expanded edition of How I Met Your Mother (#2: 8.3/12) by 125 percent.  Comparably, Two and a Half Men built from the year-ago season-opener (9.5/14 on 9/20/10) by 97 percent.  While rating results will, of course, cool as the weeks progress, there is every reason to believe Two and a Half Men will at least hold, or improve on, the solid numbers from one year earlier.

Kudos to Chuck Lorre, meanwhile, for the clever Dharma (Jenna Elman) and Greg (Thomas Gibson) cameo.

Two and a Half Men led into the series-premiere of sitcom 2 Broke Girls, which was amply sampled at a second-place 12.7/18 in the overnights at 9:30 p.m.  Comparably, that improved on the series-premiere of regularly scheduled occupant Mike & Molly (7.9/11 on 9/20/10) by 61 percent, and retention out of the Two and a Half Man explosion was 68 percent.  Next week, 2 Broke Girls moves to 8:30 p.m. (out of How I Met Your Mother) and Mike & Molly returns.

At 10 p.m., the second-season premiere of Hawaii Five-O on CBS finished second with an 8.0/13 in the overnights.  Comparably, that was down by 17 percent from its highly anticipated year-ago series-opener (9.7/15 9/20/10).  And retention out of 2 Broke Girls was only 63 percent.  Earlier in the evening on CBS, the one-hour seventh season-premiere of How I Met Your Mother (time flies) finished a very solid second with an 8.0/12 in the overnights from 8-9 p.m.  One year earlier, How I Met Your Mother kicked-off with a 5.8/ 9 on 9/20/10.  Do the mat and this is an increase of 38 percent.

Over at ABC, the season-premiere of Dancing With the Stars remained a force to reckon with at a 13.6/20 in the overnights from 8-10 p.m. and a first-place finish in three of the four half-hours as follows:

Dancing With the Stars (ABC)
8:00 p.m.: 13.3/20 (#1)
8:30 p.m.: 13.9/20 (#1)
9:00 p.m.: 13.2/19 (#2)
9:30 p.m.: 14.1/20 (#1)

Once Two and a Half Men settles down, Dancing With the Stars will also dominate in the 9 p.m. half-hour.  One year earlier, the dancing competition opened with a 15.1/22 on 9/20/10.  My pick to be the first to go on Dancing With the Stars: L.A. Lakers star Metta World Peace (formerly known as Ron Artest).  A name change like this is unlikely to bode well for the audience who traditionally watches Dancing With the Stars.  Plus, he was not all that good!

At 10 p.m., season four of ABC crime solver Castle opened with a first-place 9.3/15 at 10 p.m., which built by 18 percent from its year-ago season-premiere (7.9/13 on 9/20/10).  Comparably, retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was 66 percent.

In the second series premiere of the evening, The Playboy Club on NBC finished a very distant third in the overnights at 10 p.m. with a weak 3.9/ 6.  While that did build by 26 percent from the 9:30 p.m. portion of lead-in The Sing-Off (#4, 3.1/ 4), one year earlier the launch of failed drama Chase was stronger at a 4.7/ 8 on 9/20/10.  And The Playboy Club dipped by 10 percent in the second half-hour (4.1/ 6 to 3.7/ 6), which is never a good sign.  Considering most new shows drop in the vicinity of 10 to 20 percent in week two, this is a “losing” opening overnight performance for The Playboy Club.

Earlier in the evening on NBC, the new season of The Sing-Off (which never aired in September before) disappointed with a 3.5/ 5 in the overnights from 8-10 p.m.  As I have personally said all along, NBC might have been better off if it aired The Sing-Off in December only.  Here is the half-hour breakdown:

The Sing-Off (NBC)
8:00 p.m.: 3.9/ 6 (#4)
8:30 p.m.: 3.9/ 6 (#4)
9:00 p.m.: 3.0/ 4 (#4)
9:30 p.m.: 3.1/ 4 (#4)

Over at Fox, the two-hour season-finale of summer favorite Hell’s Kitchen scored a 4.2/ 6 in the overnights from 8-10 p.m., beating NBC’s directly competing The Sing-Off by 20 percent.  Last-place The CW ducked the heavy competition by populating the evening with repeats of H8R (#5: 0.8/ 1), which was DOA last Wednesday, and Ringer (#5: 0.7/ 1), which airs episode two tonight.

Source: Nielsen Media Research data



Fox Announces Airdate for Mobbed
The next edition of Fox’s non-scripted Mobbed, which is hosted by Howie Mandel, will air on Wednesday, Nov. 23 at 9 p.m. (out of The X Factor).  In each installment Mobbed, Mandel and thousands of strangers help a special guest plan an extraordinary surprise for a friend, family member, loved one or co-worker.

NBC Names New Dateline Host
NBC News veteran Lester Holt, a current correspondent on Dateline, will upgraded to the anchor chair effective with the season-premiere on Friday, September 23.  Holt, who is the current weekend anchor for the NBC Nightly News and co-anchor of The Today Show weekend edition, replaces Ann Curry, who remains co-anchor of The Today Show opposite Matt Lauer.



Above Average Live from the Red Carpet on E!
E!’s Live from the Red Carpet, hosted by Ryan Seacrest and Giuliana Rancic, was on the plus side with a 1.23 household rating and 1.43 million total viewers from 6-8 p.m. on Sunday.  Comparably, this was the most-watched pre-coverage of the Emmys on E! in five years, and the fourth most-watched overall since 1995.  Year-to-year growth was as much as 13 percent among women 18-34 (328,000).

Source: Nielsen Media Research data



Soft Opening Levels for Bill Cunningham and Jeremy Kyle
Based on the overnights, the limited launch of talker The Bill Cunningham Show from Tribune debuted with an average 0.9 rating/3 share.  Comparably, that was down by 25 percent from the lead-in and 18 percent from the year-ago time period averages.  The Jeremy Kyle Show from Debmar-Mercury aired in 51 markets and opened with a mere 0.6/ 2.  Comparably, that dipped from both the lead-in and Sept. 2010 time period averages by 25 percent.

Here are the results:

Bill Cunningham (Tribune) – 20 markets

Sept. 2010 time period: 1.1/ 4
Lead-In: 1.2/ 4
Bill Cunningham: 0.9/ 3


Jeremy Kyle (Debmar-Mercury) 51 markets

Sept. 2010 time period: 0.8/ 2
Lead-In: 0.8/ 3
Jeremy Kyle: 0.6/ 2

Source: Nielsen Media Research data



Tuesday, September 20
Night 2 of the 2011-12 Season

8:00 p.m. Dancing With the Stars: Meet the Cast
9:00 p.m. Dancing With the Stars
10:00 p.m. Body of Proof (season premiere)

8:00 p.m. NCIS (season premiere)
9:00 p.m. NCIS: Los Angeles (season premiere)
10:00 p.m. Unforgettable (series premiere)

8:00 p.m. The Biggest Loser (season premiere, two hours)
10:00 p.m. Parenthoo

8:00 p.m. Glee (season premiere)
9:00 p.m. New Girl (series premiere)
9:30- p.m. Raising Hope (season premiere)

8:00 p.m. 90210
9:00 p.m. Ringer

New Program Descriptions

Unforgettable (CBS)
An ex-cop with the ability to remember everything is drafted back onto the force.  Poppy Montgomery (Without a Trace) stars.  (Odds of Survival: 5-1)

New Girl (Fox)
After splitting with her boyfriend, a quirky elementary school teacher (Zooey Deschanel) moves in with three unruly guys (Jake M. Johnson, Max Greenfield and Damon Wayans Jr.).  (Odds of Survival: 3-1)



Social TV Ratings From SocialGuide:
Social TV, the real time TV guide and social TV platform, has released its social TV ratings for the week of Sept. 12.  The most-talked about show on Twitter and Facebook was The 63rd Annual Primetime Emmy Awards.  For a look at the weekly results, click on

Emmy’s Top Moments
According to the live and time-shifted second-by-second data from TiVo Stop||Watch Syndicated Services on The Emmy Awards, Charlie Sheen presenting the award for Best Actor in a Comedy Series at 8:44 p.m. ET and his good luck message to the cast and crew of Two and a Half Men was the top moment from the three-hour telecast.  Second overall was Ashton Kutcher (at 8:56 p.m. ET) comically sitting in the boss’s chair on the set of The Office because he thought that was the show he was taking over as the lead.  Third was Peter Dinklage’s (Game of Thrones) acceptance speech for winning Outstanding Supporting Actor in a Drama Series for HBO’s Game of Thrones (at 9:45pm).



Steve Sternberg Joins ION
Television research guru Steve Sternberg has been named Senior Vice President, Sales Research at ION Media Networks.  Based in New York, Sternberg will head the research effort to support the company’s overall sales efforts.  Sternberg joins ION with over 25 years experience leading the television research operations of agencies Magna Global, TN Media and Bozell.

Syfy Advances Marketing Chief
Michael Engleman has been upped to Executive Vice President, Marketing and Global Brand Strategy at Syfy and Chiller, where he will oversee the brand and consumer programs and sales initiatives.  Engleman previously served as Senior Vice President, Marketing, Global Brand Strategy for Syfy.



Big Screen First

Which one of the following five series was a continuation of a theatrical movie of the same name?

a)  The Flying Nun
b)  The Ghost and Mrs. Muir
c)  Hazel
d)  S.W.A.T.
e)  Wagon Train

Yesterday’s answer was…

In honor of the first official night of the new TV season, tell me which new series debuted first last fall.

a)  Blue Bloods (CBS)
b)  Hellcats (CW)
c)  My Generation (ABC)
d)  Outlaw (NBC)
e)  Raising Hope (Fox)

b) Hellcats (CW), which debuted on Wednesday, Sept. 8, 2010.  As for the others:

-Blue Bloods (CBS): Friday 9/24/10
-My Generation (ABC): Thursday 9/23/10
-Outlaw (NBC): Wednesday 9/15/10
-Raising Hope (Fox): Tuesday 9/21/10

Todays Trivia All-Stars:
Michelle Yarborough-Bauer, Carolyn Bisson, Gerry Bixenspan, Jordan Breslow, Larry Collins (3x), Tom Condosta, John Ferlazzo, Bob Ingersoll (2x), Synda Kollman, Rick Locke, Clint McCollum, Michael Murphy, Jodi Perris, Gordon Purcell, Lindy Sieker, Abbott Wool, Todd York


Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for “Extra,” “Entertainment Tonight,” “Access Hollywood,” “The CBS Evening News,” CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History.”


  • Blackfury

    Nice looking site Marc. Will we get updates twice a day or only in the morning?

    • marcberman

      Thank you, Blackfury. The newsletter will go up by 10 a.m. ET, then the updated ratings by 12 p.m. We will also start doing email blasts with updated info throughout the day. Make sure you visit our Forum.

  • TOTP

    I signed up about 1 week ago after reading and being a member on pifeedback for several years. And it’s a Great site so far with more updates it seems. I really like, although it isn’t yet in my daily routine of checking various media sites. And I seem to forget every afternoon (I live in Europe) to listen to the new podcast.
    But I have bookmarked the homepage on my iPhone and the podcast in iTunes for when I’m on a break at work, so I won’t forget.

    I really hope you’ll get the opportunity to expand even more with the ratings, news and all the stuff you write about. I think you’re great at what you do, and hope to read your articles for many years to come.

    • marcberman

      Thanks so much TOTP. There will be much more here…more cable, syndication and digital. And I totally appreciate your support. Where in Europe are you?

      • Tuesday

        If you’re redanig this, you’re all set, pardner!

        • Namari

          If your articles are always this helfupl, I’ll be back.

  • Proctor

    Keep working ,remarkable job!

    • marcberman

      Thank you!

    • Lettie

      You’re the one with the brains here. I’m wtcainhg for your posts.

    • Mahaley

      God help me, I put aside a whole aftenroon to figure this out.

  • shallow59

    Yay, I finally found you, Marc! When I trotted along to Adweek there was no sign of you. (I’m an Aussie who’s been reading your PI column for some years but I didn’t keep up my perusal of the ratings over your summer.) Your ratings rundown is the only one that gives a balanced view rather than just examining the ‘darling’ demographic. I’m so glad you’re still writing your detailed summaries and I’ll definitely be dropping in each week to see how my favourite NCIS is rating. (And it had a very impressive season opener!) Thanks so much!

    • marcberman

      Hey Shallow59…so glad you found me. This is my fourth week at TV Media Insights and I am so psyched about starting this new venture. I hope I will see a lot of you here. Make sure you check out our Forum.

  • ClickPLAY! Rainbow

    This is the perfect blog for anyone who wants to know about this topic. You know so much its almost hard to argue with you (not that I really would wantHaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just great!

    • marcberman

      Thank you so much! Please spread the word and join our conversation at the Forum on the site.

    • Coltin

      I just hope whoever writes these keeps wirting more!

  • car games for kids

    I found your blog from cuil and it is amazing. Thanks for providing such an informative post!

    • marcberman

      Glad you like!

  • Deborah Campbell

    Fantastic this article is completely irrelevant to the search query I typed in in google but it was listed on the first page.

    • Kerriann

      Good points all around. Truly appercaited.

  • long island travel

    While this subject can be very touchy for most people, my opinion is that there has to be a middle or common ground that we all can find.

  • remembrance quotes

    I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

    • marcberman

      Thank you! Please spread the word about TV Media Insights.

  • Stew

    Wow I must confess you make some very trenchant pionts.

    • Idana

      This is way better than a brick & moatrr establishment.

    • Johnelle

      At last, someone comes up with the “right” asewnr!

  • Web Radio Show

    I’ve read several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how much effort you put to make this sort of great informative website.

    • Kassi

      People normally pay me for this and you are gvniig it away!

    • Dalton

      With all these silly websites, such a great page keeps my inteernt hope alive.

  • Nancy Lewis

    It’s actually a great and useful piece of info. I am satisfied that you just shared this useful information with us. Please stay us informed like this. Thank you for sharing.

  • Check these League of legends Bot

    Thanks a bunch for sharing this with all people you really understand what you are speaking about! Bookmarked. Kindly additionally discuss with my web site =). We could have a link trade contract among us

  • houston computer repair

    I will immediately take hold of your rss as I can not to find your e-mail subscription link or newsletter service. Do you’ve any? Kindly let me realize so that I may just subscribe. Thanks.

  • Hormone Diet Drops

    I’ve been exploring for a little bit for any high quality articles or weblog posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this web site. Studying this info So i am satisfied to express that I’ve an incredibly good uncanny feeling I discovered just what I needed. I such a lot surely will make sure to do not overlook this website and give it a glance on a constant basis.

  • zombie humor

    You can certainly see your expertise within the work you write. The world hopes for more passionate writers like you who are not afraid to mention how they believe. All the time go after your heart.

  • Pingback: The Girl With The Dragon Tattoo()

  • kore dizileri

    Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how can we communicate?

  • Ray Debigdouchee

    I think other website proprietors should take this site as an model, very clean and excellent user pleasant design . “Only I can change my life. No one can do it for me.” by Carol Burnett.

  • energy conservation

    Wow, marvelous blog format! How long have you been blogging for? you made blogging look easy. The full glance of your website is wonderful, let alone the content!

  • tv on pc review

    I have been browsing online greater than 3 hours as of late, but I by no means found any attention-grabbing article like yours. It?s pretty value sufficient for me. In my view, if all web owners and bloggers made just right content material as you did, the internet will probably be a lot more helpful than ever before.

  • tank riders apk

    An interesting discourse is couturier annotate. I cerebrate that you should compose more on this message, it mightiness not be a prejudice study but generally fill are not enough to verbalize on specified topics. To the next. Cheers like your TUESDAY, SEPTEMBER 20, 2011 | TV Media Insights.

  • Molly Natvig

    Other than blogger what are good blog sites teens can use?

  • Deedra Abolt

    Hello, i think that i saw you visited my site thus i came to “return the favor”.I am attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!

  • Julia F Rhynes

    Looks like you have put a lot of effort in your blog, thank you for taking the time to write such useful information.

  • Jacinto Gradney

    Totally awesome.

  • Leticia Gilcher

    My partner and I absolutely love your blog and find many of your post’s to be just what I’m looking for. Does one offer guest writers to write content for you personally? I wouldn’t mind composing a post or elaborating on most of the subjects you write with regards to here. Again, awesome web site!

  • Pingback: Scrapeboard()

Login to TVMI
Recent Ratings Topics at TVMI Forum
TVMI on Social Media
Like Us on Facebook
Daytime TV Poll

TV Media Insights, the new one-stop shop for television and media, is now available on Facebook. Updated ratings, observations, breaking news, interactive polls, celebrity gossip, winners and losers, TV will now find it all at TV Media Insights.

Marc Berman mines dozens of media resources, researches and gathers the information and metrics and delivers to our readers, the very information that you are hungry for. Enjoy your stay and come back tomorrow!

Latest Tweets From TVMI
Marc Berman mines dozens of media resources to bring you TV Media Insights. The best in TV ratings, TV news and analysis, TV Gossip and TV Network Buzz.
Popular Posts