TV Media Insights – TV Ratings & News – Network TV Show Reviews and Daily Ratings

Wednesday, March 28, 2012 - TV Media Insights - TV Ratings & News - Network TV Show Reviews and Daily Ratings

Wednesday, March 28, 2012

March 28, 2012 by Marc Berman in Newsletter with 0 Comments
Thursday, March 29, 2012
Tuesday, March 27, 2012

Today in TV History:
Raymond Burr, formerly known as Perry Mason, took on a new persona as wheelchair-using Detective Robert Ironside in a TV movie in 1967 that morphed into the regularly scheduled series the following fall. Also on this day was the 100th episode of NBC drama L.A. Law in 1991, and the final installment of ABC daytime soap The City (which was spun-off from Loving) in 1997.

In Today’s Issue

-Tuesday Metered Market Ratings
-Fox Moves Q’Viva! The Chosen to Late Night
-Demo Snapshot: Adults 55+
-Weekly Ratings Update – Week of March 19

-AMC Announces Start Date for The Pitch
-Scott Baio Returns to Primetime
-Cable Rankings – Week of March 19

-PPI Releasing to Distribute Little Mosque on the Prairie

-On the Air Tonight

-McHale Gets a Transfer


Metered Market Tuesday Ratings

CBS Inches Past Dancing Populated ABC

Tuesday 3/27/12
Metered Market Results

CBS 9.2/15
ABC 9.0/14
NBC 3.4/ 5
Fox 2.6/ 4
CW 1.1/ 2

-Percent Change from Year-Ago Evening – Thursday 3/29/11

CW: +120, Fox: no change, CBS: – 6, ABC: -15, NBC: -19



NCIS (CBS), Dancing With the Stars: The Story So Far (ABC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS)

-Honorable Mention:
Body of Proof (ABC)


The Biggest Loser (NBC)

-Losers (excluding repeats):

Raising Hope (Fox), 90210 (CW), Breaking In (Fox), Ringer (CW), Fashion Star (NBC)


-Ratings Breakdown:
It was ABC versus CBS last night, with dominant the Eye net besting the home of Dancing With the Stars by two percent in the overnights. In the distant No. 3 spot was NBC, followed by Fox and The CW, which aired repeats on the year-ago evening (hence the triple-digit percent increase).

NCIS on CBS led the 8 p.m. hour (and evening) with an 11.5 rating/19 share in the overnights. But ABC perked up to a second-place 8.2/13 care of Dancing With the Stars clips themed “The Story So Far.” Comparably, the Dancing With the Stars special outdelivered regularly scheduled sitcoms Last Man Standing (4.8/ 8) and Cougar Town (3.3/ 5) one week earlier by 102 percent.

ABC moved into the top spot at 9 p.m. care of the first live Dancing With the Stars Results Show of the spring season at an 11.5/18 (which was 14 percent below the 13.3/20 one year earlier). Comparably, the departure of Martina Navratilova beat NCIS: Los Angeles on CBS (#2: 9.3/14) by 24 percent in the overnights.

Lifted by Dancing With the Stars (which could be factored into the 10 p.m. half-hour by one minute or two), Body of Proof on ABC rose to a first-place 7.4/13 at 10 p.m. Comparably, that beat on-the-fence freshman drama Unforgettable on CBS (#2: 6.8/11) by nine percent. One year earlier, Body of Proof debuted with a 9.4/15 on 3/29/11. Given the lack of available time periods, chances of Unforgettable returning are slim.

Over at NBC, week three of reality competition Fashion Star dipped to a very distant third-place 2.8/ 5 in the overnights at 10 p.m., which was 20 percent below one week earlier (three-week overnight track: 3.4/ 6 – 3.5/ 6 – 2.8/ 5). Retention for Fashion Star out of the 9:30 p.m. portion of tired The Biggest Loser (3.9/ 6) was 72 percent. Overall, The Biggest Loser averaged a 3.7/ 6 from 8-10 p.m., which was down by 23 percent from one year earlier (4.7/ 7 on 3/29/11). Here is the half-hour breakdown:

The Biggest Loser (NBC)
8:00 p.m.: 3.6/ 6 (#3)
8:30 p.m.: 3.5/ 6 (#3)
9:00 p.m.: 3.8/ 6 (#3)
9:30 p.m.: 3.9/ 6 (#3)

At this point, The Biggest Loser needs to be trimmed to one hour.

Elsewhere, Fox’s temporarily revamped sitcom Tuesday continues to under-perform care of Raising Hope (#4: 2.8/ 5), a repeat of Raising Hope (#4: 2.0/ 3), which stepped in for yanked I Hate My Teenage Daughter, New Girl (#4: 3.6/ 6) and recent sophomore returnee Breaking In (#4: 1.9/ 3). Although New Girl will resonate among adults 18-49, the absence of Glee as its lead-in continues to negatively impact the freshman comedy. As a reminder, Glee returns to the Tuesday 8 p.m. hour on April 10, leading to New Girl and the return of Raising Hope to 9:30 p.m.

Last, and very least was The CW’s low-rated combination of 90210 (#5: 1.1/ 2) and Ringer (#5: 1.1/ 2), which both should be concluding.

Source: Nielsen Media Research data



Fox Moves Q’Viva! The Chosen to Late Night
After four low-rated weeks, Fox is downgrading Jennifer Lopez/Marc Anthony reality competition Q’Viva! The Chosen from Saturday in primetime to Saturday in late night. The remaining two episodes of the two-hour weekly will be trimmed to 90-minutes to fit into the 11 p.m.-12:30 a.m. Saturday night block. In its most recent outing on March 24, Q’Viva! The Chosen averaged a miniscule 1.66 million viewers and a 0.5 rating/2 share among adults 18-49. Returning to the evening this Saturday will be Cops.

Demo Snapshot: Adults 55+

Yes, we know…adults 55+ is not necessarily the demo group the networks covet. The perception is that this group is set in their purchasing ways. But since many of these individuals are now empty nesters, they actually have money to spend. And that, no doubt, makes the growing “baby boomer” generation beneficial to the advertising community.

As expected, CBS leads this demographic with seven of the top 10; 13 of the top 20; and19 of the top 30 series. While 16 of the 30 are dramas of a crime related nature, reality is also represented via Dancing With the Stars, American Idol, Undercover Boss, The Voice and, in the No. 30 position, Survivor: South Pacific. Sunday Night Football on NBC is tied at No. 14, and only two sitcoms – The Big Bang Theory and on-the-fence Rob, both on CBS – are present.

To bring some light to this undervalued demographic, here is a ranking of the top 30 shows this season to-date (through March 25) based ratings for adults 55+.

NCIS (CBS): 15.3 rating; Dancing With the Stars – Monday (ABC): 13.0; Dancing With the Stars – Tuesday (ABC): 13.0; NCIS: Los Angeles (CBS): 12.7; The Mentalist (CBS): 11.2; 60 Minutes (CBS): 11.0; Blue Bloods (CBS): 10.9; Person of Interest (CBS): 10.2; Unforgettable (CBS): 9.8; American Idol – Wednesday (Fox): 9.2; The Good Wife (CBS) and American Idol – Thursday (Fox): 9.1 each; CSI: NY (CBS): 9.0; CSI (CBS) and Sunday Night Football (NBC): 8.9 each; Criminal Minds (CBS): 8.6; Castle (ABC): 8.4; CSI: Miami (CBS): 8.0; Undercover Boss (CBS): 7.9; Missing (ABC): 7.8; The Big Bang Theory, Hawaii Five-O (CBS) and Harry’s Law (NBC): 7.7 each; A Gifted Man (CBS): 7.6; Two and a Half Men (CBS): 7.4; Body of Proof (ABC): 7.3; Touch (Fox) and The Voice (NBC): 6.7 each; Rob (CBS): 6.5; Survivor: South Pacific (CBS): 6.4

Weekly Ratings Update – Week of March 19

It was a clean sweep for CBS, with a first-place finish in total viewers and the three key demos — adults 18-49, adults 25-54 and adults 18-34. Keep in mind that CBS preempted its Thursday and Friday line-ups (plus Saturday 8-9:30 p.m.) for the ongoing NCAA Basketball Tournament. Year-to-year, the Eye net also featured basketball.

Fox finished second demographically (and third in total viewers), with noticeable erosion a result of deteriorating American Idol. One notch below Fox was ABC, which was also on the downside, followed by NBC and The CW, which featured more original programming than one year earlier (hence the double-digit percent increases).

In series-premiere news, the two-episode launch of NBC sitcom Bent was DOA in the Wednesday 9 p.m. hour out of Are You There, Chelsea? (Viewers: 3.47 million; A18-49: 1.4/ 4), with an average 2.56 million viewers and a 0.9 rating/2 share among adults 18-49. Fox had considerably better news from the Thursday 9 p.m. time period premiere of Kiefer Sutherland drama Touch, with 11.81 million viewers (#8 overall) and a 3.3/ 9 in the demo (#10). Comparably, retention for Touch out of fading lead-in American Idol (Viewers: #5, 15.58 million; A18-49: #3, 4.2/13) was acceptable at 76 percent in total viewers and 79 percent among adults 18-49.

In week two news, drama Missing on ABC dipped to a still acceptable 8.81 million viewers (#22t) and a 1.6/ 5 in the demo (#43t) in the Thursday 8 p.m. hour (versus 10.60 million viewers and a 2.1/ 6 among adults 18-49 one week earlier). But normally scheduled The Big Bang Theory on CBS was pre-empted again for basketball. Reality competition Fashion Star, meanwhile, was compatible out of tired The Biggest Loser on Tuesday at 10 p.m. with 4.76 million viewers (#51) and a 1.8/ 5 in the demo (#38t).

Also on ABC was the series-finale of failed drama The River at a mere 3.99 million viewers (#63) and a 1.4/ 4 among adults 18-49 (#57t) in the Tuesday 9 p.m. time period.

In season-premiere news, Dancing With the Stars on ABC was down but far from out with 18.79 million viewers (#2 behind NCIS) and a 3.5/ 9 in the demo (#6t) in the Monday 8-10 p.m. block. Competing The Voice on NBC (Viewers: #7, 11.95 million; A18-49: #2, 4.6/12) had the advantage among adults 18-49. Despite facing the two reality competition powerhouses, CBS comedies How I Met Your Mother, 2 Broke Girls, Two and a Half Men and Mike & Molly were still on the map (see rankings below).

Here are the overall results by network for the week of March 19 (with change versus the comparable year-ago period in parentheses), followed by the freshman midseason series report card and the Top 30 rated programs of the week in total viewers and adults 18-49.

Total Viewers:
CBS: 9.78 million (- 4), ABC: 6.86 (-13), Fox: 6.72 (-25), NBC: 5.31 (- 8), CW: 1.41 (+27)

Adults 18-49:

CBS: 2.6 rating/8 share (- 7), Fox: 2.2/ 6 (-29), ABC: 1.7/ 5 (-19), NBC: 1.6/ 5 (- 6), CW: 0.6/ 2 (+50)

Adults 25-54:

CBS: 3.3/ 9 (- 6), Fox: 2.7/ 7 (-25), ABC: 2.3/ 6 (-15), NBC: 2.0/ 5 (- 5), CW: 0.6/ 2 (+20)

Adults 18-34:
CBS: 1.8/ 6 (-10), Fox: 1.7/ 6 (-29), NBC: 1.1/ 4 (-15), ABC: 1.1/ 4 (-27), CW: 0.6/ 2 (+50)


Freshman Midseason Series Report Card

Note: The Finder on Fox was pre-empted

Grades take into account the following factors:

1. Competition
2. Lead-in (if available)
3. Prior time period average
4. Target demographic
5. Lead-out (if available)
6. Quality of the content
7. The buzz factor (if any)

Touch (Fox) – Thursday 9 p.m. (time period premiere)
Viewers: 11.81 million (#8), A18-49: 3.3 rating/9 share (#10)
-Grade: B+

Missing (ABC) – Thursday 8 p.m.
Viewers: 8.81 million (#22t), A18-49: 1.6/ 5 (#43t)
-Grade: C+

Smash (NBC) – Monday 10 p.m.
Viewers: 6.56 million (#31), A18-49: 2.2/ 6 (#26)
-Grade: C

GCB (ABC) – Sunday 10 p.m.
Viewers: 6.33 million (#32), A18-49: 2.1/ 6 (#27t)
-Grade: C

Alcatraz (Fox) – Monday 8 p.m.
Viewers: 5.04 million (#45), A18-49: 1.6/ 4 (#43t)
-Grade: C-

Awake (NBC) – Thursday 10 p.m.
Viewers: 4.73 million (#53), A18-49: 1.2/ 3 (#65t)
-Grade: D

Fashion Star (NBC) – Tuesday 9:30-11 p.m.
Viewers: 4.76 million (#51), A18-49: 1.8/ 5 (#38t)
-Grade: C

The River (ABC) – Tuesday 9 p.m. (series finale)
Viewers: 3.99 million (#63), A18-49: 1.4/ 4 (#57t)
-Grade: F

Are You There, Chelsea? (NBC) – Wednesday 8:30 p.m.
Viewers: 3.47 million (#69), A18-49: 1.4/ 4 (#57t)
-Grade: F

Bent (NBC) – Wednesday 9 p.m. (series premiere)
Viewers: 2.75 million (#84), A18-49: 1.0/ 3 (#72t)
-Grade: F

Bent (NBC) – Wednesday 9:30 p.m. (second episode)
Viewers: 2.38 million (#86), A18-49: 0.8/ 2 (#79t)
-Grade: F

Here are the top 30 rated programs of the week in total viewers and adults 18-49:

Total Viewers:

NCIS (CBS): 19.05 million, Dancing With the Stars (ABC, season premiere): 18.79, American Idol – Wednesday (Fox): 17.21, NCIS: Los Angeles (CBS): 16.17, American Idol – Thursday (Fox): 15.58, Criminal Minds (CBS): 12.09, The Voice (NBC): 11.95, Touch (Fox, time period premiere): 11.81, Castle (ABC): 11.52, Two and a Half Men (CBS): 11.47, CSI (CBS): 11.38, Unforgettable (CBS): 11.32, 60 Minutes (CBS): 11.24, NCAA Basketball Championship – Saturday (CBS): 10.95, Survivor: One World (CBS): 10.47, The Good Wife (CBS): 9.77, Mike & Molly (CBS): 9.71, 2 Broke Girls (CBS): 9.38, The Amazing Race (CBS): 9.35, Hawaii Five-O (CBS): 9.31, CSI: Miami (CBS): 9.29, Once Upon a Time (ABC): 8.82, Missing (ABC) and Desperate Housewives (ABC): 8.81 each, NCAA Basketball Championship – Friday (CBS): 8.70, How I Met Your Mother (CBS): 8.15, Harry’s Law (NBC): 8.09, Last Man Standing (ABC): 6.98, NCAA Basketball Championship – Thursday (CBS): 6.81, The Biggest Loser (NBC): 6.76

Adults 18-49:

American Idol – Wednesday (Fox): 5.1 rating/15 share, The Voice (NBC): 4.6/12, American Idol – Thursday (Fox): 4.2/13, Two and a Half Men (CBS): 3.8/10, NCAA Basketball Championship – Saturday (CBS): 3.7/14, How I Met Your Mother (CBS): 3.5/10, Dancing With the Stars (ABC, season premiere) and 2 Broke Girls (CBS): 3.5/ 9 each, NCIS (CBS): 3.4/10, Touch (Fox, Thursday 9 p.m.): 3.3/ 9, NCAA Basketball Championship – Friday (CBS): 3.2/10, Criminal Minds (CBS): 3.2/ 9, Mike & Molly (CBS): 3.1/ 8, Once Upon a Time (ABC): 2.9/ 8, Survivor: One World (CBS): 2.8/ 9, NCIS: Los Angeles (CBS): 2.8/ 8, New Girl (Fox): 2.7/ 7, The Amazing Race (CBS), CSI (CBS) and Desperate Housewives (ABC): 2.6/ 7 each, Hawaii Five-O (CBS): 2.5/ 6, NCAA Basketball Championship – Thursday (CBS): 2.4/ 7, The Biggest Loser (NBC) and 60 Minutes (CBS): 2.3/ 7 each, Castle (ABC): 2.3/ 6, Smash (NBC): 2.2/ 6, House (Fox), Unforgettable (CBS), GCB (ABC) and CSI: Miami (CBS): 2.1/ 6 each, Family Guy R (Fox): 2.1/ 5

Source: Nielsen Media Research data


Contact Joel Spicola at or 720/323-4055 for more information.



AMC Announces Start Date for The Pitch

Cable net AMC will offer a preview of new unscripted series The Pitch from the producers of Undercover Boss and Project Runway on Sunday, April 8 at 11 p.m. ET following dramas Mad Men and The Killing. The Pitch, which features Subway restaurants in episode one, takes a behind the scenes look at advertising agencies as they set out to win new business. Eight-part The Pitch will then return on Monday, April 30 at 9 p.m. ET with its second episode featuring Waste Management, followed by an encore of the premiere at 10 p.m. ET.

Scott Baio Returns to Primetime

No, Joanie and Chachi are not back. Nor is perennial babysitter Charles in Charles. But now 51-year old Scott Baio is returning to primetime in a scripted comedy for Nickelodeon tentatively titled Daddy’s Home. Baio will play an actor who becomes a stay-at-home father after spending 10-years on camera as America’s favorite TV dad. The series comes from creators/executive producers Tina Albanese and Patrick Labyorteaux and is helmed by executive producers Nat Bernstein and Mitchel Katlin. Nickelodeon has ordered 20 episodes, with production slated to begin later this year in Los Angeles.

Cable Rankings – Week of March 19
What follows are the top 10 rated cable networks for the week of March 19 broken out by total viewers, adults 18-49, adults 25-54 and adults 18-34:

Total Viewers:

USA: 3.39 million, TBS: 2.62, Disney Channel: 2.46, ABC Family: 1.93, History: 1.79, Fox News: 1.75, TNT: 1.55, Adult Swim: 1.52, A&E: 1.51, ESPN: 1.36

Adults 18-49:
TBS: 1.37 million, USA: 1.09 million, ABC Family: 853,000, History: 761,000, FX: 746,000, ESPN: 719,000, A&E: 708,000, Adult Swim: 690,000, TNT: 671,000, Discovery: 629,000

Adults 25-54:

TBS: 1.36 million, USA: 1.24 million, History: 852,000, A&E: 761,000, ABC Family: 740,000, TNT: 686,000, FX: 667,000, Discovery: 658,000, Food Network: 637,000, AMC: 616,000

Adults 18-34:

TBS: 702,000, ABC Family: 500,000, Adult Swim: 466,000, USA: 457,000, ESPN: 452,000, FX: 393,000, Comedy Central: 379,000, MTV: 374,000, TNT: 323,000, A&E: 310,000

Source: Nielsen Media Research data


PPI Releasing to Distribute Little Mosque on the Prairie
Distributor PPI Releasing, LLC has acquired the U.S. broadcast rights to Canadian sitcom Little Mosque on the Prairie, which takes a comical look at a small Muslim community trying to fit into a rural town. Little Mosque on the Prairie producer WestWind Pictures and PPI Releasing are partnering to sell the series to American broadcasters, including cable or syndication. The sitcom is distributed by WestWind Releasing and has aired in over 80 countries.

“We think the timing is right for something different on American television,”
said PPI principal, Josh Raphaelson. “Above all, what sells this show is that it is very, very funny.”

“Laughter is a great way to build bridges,”
added Mary Darling, Executive Producer of Little Mosque. “And, let’s face it, our relationship with Muslims and Islamic culture is still a hot-button issue. Little Mosque is as relevant today as it ever was, especially in the United States.”

Little Mosque, which premiered on the CBC in January 2007, has delivered the largest audience for the network over the last decade. Ninety-one episodes of the CBC sitcom are available for distribution.



On the Air Tonight

Wednesday, March 28

8:00 p.m. The Middle (R)
8:30 p.m. Suburgatory (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Happy Endings
10:00 p.m. Missing (R)

8:00 p.m. Survivor One World
9:00 p.m. Criminal Minds (R)
10:00 p.m. CSI (R)

8:00 p.m. Whitney (season or series finale)
8:30 p.m. Are You There, Chelsea? (season or series finale)
9:00 p.m. Bent
9:30 p.m. Bent
10:00 p.m. Rock Center With Brian Williams

8:00 p.m. American Idol (two hours)

8:00 p.m. One Tree Hill
9:00 p.m. America’s Next Top Model: British Invasion


McHale Gets a Transfer

Where in Europe did Lt. Commander Quinton McHale (Ernest Borgnine) and company transfer to in the final season of sitcom McHale’s Navy?

a) France
b) Germany
c) Italy
d) Poland
e) Sweden

The answer to yesterday’s question…

Which one of the following classic theatricals did not spin-off into a TV series?

a) Casablanca
b) The Front Page
c) Houseboat
d) Mr. Lucky
e) Stage Door

Is: c) Houseboat, which was the 1958 theatrical with Cary Grant and Sophia Loren. As for the others:

-Casablanca (ABC): 1955-56, (NBC): 1983
-The Front Page (CBS): 1949-50
-Mr. Lucky (CBS): 1959-60
-Stage Door (CBS): 1950

Todays Trivia All-Stars:
Gerry Bixenspan, Jim Forkan, Maureen Goldman, Bob Ingersoll, Alan Perris (2x), Roger Price, Gordon Purcell, Joe Rubi

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for “Extra,” “Entertainment Tonight,” “Access Hollywood,” “The CBS Evening News,” CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History.”

Thursday, March 29, 2012
Tuesday, March 27, 2012

Login to TVMI
Recent Ratings Topics at TVMI Forum
TVMI on Social Media
Like Us on Facebook
Daytime TV Poll

TV Media Insights, the new one-stop shop for television and media, is now available on Facebook. Updated ratings, observations, breaking news, interactive polls, celebrity gossip, winners and losers, TV will now find it all at TV Media Insights.

Marc Berman mines dozens of media resources, researches and gathers the information and metrics and delivers to our readers, the very information that you are hungry for. Enjoy your stay and come back tomorrow!

Latest Tweets From TVMI
Marc Berman mines dozens of media resources to bring you TV Media Insights. The best in TV ratings, TV news and analysis, TV Gossip and TV Network Buzz.
Popular Posts