MARIE THE EARLY STANDOUT OF THE DUO
One day, of course, does not a hit or miss make. But based on the preliminary overnights from Nielsen, Marie, hosted by Marie Osmond, was off and running on Hallmark Channel. And lead-in Home & Family, hosted by Paige Davis and Mark Steines, was also sampled.
Home & Family averaged 160,000 total viewers in the 10 a.m. to 12 p.m. block on Monday, which built by four percent from the third quarter 2012 time period average. And the initial results among target women 25-54 (41,000) was up by 28 percent. But the true standout was Marie, which rose to 320,000 viewers and 95,000 women 25-54 in the noon hour. Comparably, that bested the third quarter time period average by 285 percent in total viewers and a mammoth 493 percent in the demo. And Marie built out of Home & Family by 100 percent in total viewers and 132 percent among women 25-54. Stay tuned.