VETERAN ABC DAYTIME SERIAL ON THE PLUS SIDE AT 2 PM ET
In the midst of the new syndicated daytime talk show premieres was the relocation of veteran ABC serialized drama General Hospital to 2 p.m. ET. Based on the 56-metered (overnight) markets, General Hospital is averaging a 2.3 rating/8 share in households this week (through Wednesday). And that, comparably, is up by 15 percent from the lead-in average (2.0/ 6) and 10 percent from One Life to Live in September 2011. Results among key women 25-54 (1.8/11) have increased by a hefty 80 percent from the lead-in (1.0/ 7) and 20 percent from One Life to Live in September 2011.
The prognosis: So far so very good for General Hospital at 2 p.m. ET.