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Sochi 2014 Winter Olympics TV Ratings Recap

February 14, 2014 by SonOfTheBronx in Highlights, TV Ratings with 0 Comments

The following is a ratings recap of the Sochi 2014 Winter Olympics on the networks of NBCUniversal, according to Nielsen Media Research.


Events that aired live are indicated in red

A 1.0 household rating is equivalent to 1 percent of all U.S. T.V. households.

Updated 2/26/2014 @ 1:33 a.m. ET


Day 1: Thursday, February 6, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:00 p.m. NBC Household Rating/Share: 11.3/17.8

Viewers: 20.016 million

Adults 18-49: 6.0/16.6

Adults 25-54: 6.7/16.4

Adults 18-34: 5.0/16

Women 18-34: 5.5/16

Snowboarding (Men’s and Women’s Slopestyle), Freestyle Skiing (Women’s Moguls), Figure Skating (Team Event)
Day 2: Friday, February 7, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:00 p.m. NBC Household Rating/Share: 17.0/28

Viewers: 31.941 million

Adults 18-49: 8.6/26

Adults 25-54: 9.9/26

Adults 18-34: 7.0/25

Women 18-34: 7.8/26

TOP 20 METERED MARKETS (IN HOUSEHOLDS) FOR OPENING CEREMONY: Minneapolis 26.0/45, Salt Lake City 24.4/43, Ft. Myers 21.7/34, Chicago 21.6/34, Boston 21.5/37, Kansas City 21.5/34, Milwaukee 20.7/35, Denver 20.5/36, Portland 20.4/33, Buffalo 20.4/33, Washington, D.C. 20.2/35, Columbus 20.0/33, Sacramento 19.4/30, Indianapolis 19.3/32, St. Louis 19.1/31, Norfolk 19.0/30, Providence 19.0/30, Dayton 19.0/29, Pittsburgh 18.9/29, Orlando 18.7/29

Opening Ceremony
Day 3: Saturday, February 8, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-5:30 a.m. NBCSN Household Rating: 0.3

Viewers: 318,000

Adults 18-49: 0.1

Women’s Hockey USA vs. Finland (Live)
8:00 a.m.-10:30 a.m. MSNBC Household Rating: 0.4

Viewers: 527,000

Adults 18-49: 0.2

Women’s Hockey Canada vs. Switzerland (Live)
6:00 a.m.-2:30 p.m. NBCSN Household Rating: 1.6

Viewers: 2.585 million

Adults 18-49: 0.7

Cross-Country Women’s Skiathlon (Live), Speed Skating Men’s 5000m (Live), Figure Skating Team – Short Dance (Live), Figure Skating Team – Ladies Short Program, Pairs’ Free Skate (Live)
1:00 p.m.-2:00 p.m. NBCSN Viewers: 4.9 million Figure Skating Team – Ladies Short Program, Pairs’ Free Skate (Live)
2:30 p.m.-6:00 p.m. NBC ??? Ski Jumping Men’s Normal Hill, Biathlon Men’s 10km Sprint, Speed Skating Men’s 5000m, Cross-Country Women’s Skiathlon
6:00 p.m.-8:00 p.m. NBCSN Household Rating: 1.0

Viewers: 1.757 million

Adults 18-49: 0.6

Hockey “Game of the Day”
8:00 p.m.-11:06 p.m. NBC Household Rating/Share: 13.9/24

Viewers: 25.115 million

Adults 18-49: 6.3/20

Adults 25-54: 7.7/21

Adults 18-34: 4.6/18

Women 18-34: 5.0/19

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR SATURDAY’S NBC PRIMETIME COVERAGE: Minneapolis 22.4/41, Portland 20.7/34, Salt Lake City 20.6/39, Denver 20.3/37, Milwaukee 19.8/34, Ft. Myers 18.5/31, Boston 18.2/33, Sacramento 17.6/30, Kansas City 17.6/29, Austin 17.3/32

Snowboarding Men’s Slopestyle, Freestyle Skiing Women’s Moguls, Figure Skating Team Event
12:00 a.m.-1:00 a.m. NBC ??? Luge Men’s Singles, Figure Skating Team Event
Day 4: Sunday, February 8, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-5:30 a.m. NBCSN Household Rating: 0.1

Viewers: 163,000

Adults 18-49: 0.1

Women’s Hockey Sweden vs. Japan (Live)
8:00 a.m.-10:30 a.m. MSNBC Household Rating: 0.3

Viewers: 377,000

Adults 18-49: 0.1

Women’s Hockey Russia vs. Germany (Live)
6:00 a.m.-2:23 p.m. NBCSN Household Rating: 1.8

Viewers: 2.887 million

Adults 18-49: 0.9

Cross-Country Men’s Skiathlon (Live), Speed Skating Women’s 3000m (Live), Luge Men’s Singles (Live), Figure Skating Team Event – Men’s Free Skate, Ladies’ Free Skate, Free Dance (Live), Ski Jumping Men’s Normal Hill (Live)
1:00 p.m.-2:23 p.m. NBCSN Viewers: 5.5 million Ski Jumping Men’s Normal Hill (Live)
2:00 p.m.-6:00 p.m. NBC Viewers: 15.4 million Biathlon Women’s 7.5km Sprint, Luge Men’s Singles, Speed Skating Women’s 3000m, Cross-Country Men’s Skiathlon
4:20 p.m.-7:00 p.m. NBCSN Household Rating: 0.5

Viewers: 916,000

Adults 18-49: 0.3

Hockey “Game of the Day”
7:30 p.m.-11:00 p.m. NBC Household Rating/Share: 14.4/22

Viewers: 26.323 million

Adults 18-49: 7.2/18

Adults 25-54: 8.6/19

Adults 18-34: 5.2/15

Women 18-34: 5.4/15

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR SUNDAY’S NBC PRIMETIME COVERAGE: Salt Lake City 23.5/41, Minneapolis 22.0/35, Denver 21.8/33, Kansas City 20.9/30, Milwaukee 20.2/31, Portland 19.1/29, Ft. Myers 19.0/28, Indianapolis 18.8/28, Albuquerque 18.7/28, Oklahoma City 18.5/25

Alpine Skiing Men’s Downhill, Snowboarding Women’s Slopestyle, Figure Skating Team Event, Ski Jumping Men’s Normal Hill
11:35 p.m.-12:35 a.m. NBC Viewers: 8.0 million Figure Skating Team Event – Postgame
Day 5: Monday, February 10, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-5:30 a.m. NBCSN Viewers: 331,000

Adults 18-49: 0.1

Men’s Curling Germany vs. Canada (Live)
6:00 a.m.-3:00 p.m. NBCSN Household Rating: 0.7

Viewers: 1.042 million

Adults 18-49: 0.4

Women’s Hockey USA vs. Switzerland (Live), Speed Skating Men’s 500m (Live), Luge Women’s Singles (Live), Women’s Curling Sweden vs. Great Britain
5:00 a.m.-6:00 a.m. USA Viewers: 635,000

Adults 18-49: 0.3

Women’s Curling USA vs. Switzerland (Live)
6:00 a.m.-8:00 a.m. USA Household Rating: 0.5

Viewers: 601,000

Adults 18-49: 0.3

Women’s Curling USA vs. Switzerland (Live)
10:00 a.m.-12:30 p.m. MSNBC Household Rating: 0.2

Viewers: 325,000

Adults 18-49: 0.1

Women’s Hockey Finland vs. Canada
12:00 p.m.-5:00 p.m. NBCSN Viewers: 1.6 million Luge Women’s Singles (Live), Women’s Curling Sweden vs. Great Britain, Curling (repeat)
3:00 p.m.-5:00 p.m. NBC ??? Biathlon Men’s 12km Pursuit, Speed Skating Men’s 500m
3:00 p.m.-5:02 p.m. NBCSN Household Rating: 1.1

Viewers: 1.544 million

Adults 18-49: 0.5

Curling (repeat)
5:00 p.m.-8:00 p.m. CNBC Household Rating: 0.7

Viewers: 1.178 million

Adults 18-49: 0.5

Men’s Curling USA vs. Norway
5:02 p.m.-7:00 p.m. NBCSN Household Rating: 0.7

Viewers: 1.114 million

Adults 18-49: 0.3

Hockey “Game of the Day”
8:00 p.m.-11:02 p.m. NBC Household Rating/Share: 12.8/20

Viewers: 22.438 million

Adults 18-49: 6.5/17

Adults 25-54: 7.4/18

Adults 18-34: 5.1/15

Women 18-34: 4.8/14

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR MONDAY’S NBC PRIMETIME COVERAGE: Salt Lake City 21.7/39, Minneapolis 19.9/32, Denver 19.5/33, Milwaukee 18.2/30, Austin 16.7/27, Oklahoma City 16.6/23, Albuquerque 16.5/25, Chicago 16.2/24, Greensboro 16.2/22, Portland 16.0/28

Alpine Skiing Women’s Super-Combined, Freestyle Skiing Men’s Moguls, Short Track Speed Skating Men’s 1500m
NBC Viewers: 6.0 million Short Track Speed Skating Women’s 500m, Luge Women’s Singles
Day 6: Tuesday, February 11, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-6:00 a.m. NBCSN Household Rating: 0.2

Viewers: 285,000

Women’s Curling USA vs. Russia (Live)
6:00 a.m.-8:00 a.m. USA Household Rating: 0.5

Viewers: 617,000

Adults 18-49: 0.3

Men’s Curling USA vs. China (Live)
6:00 a.m.-3:00 p.m. NBCSN Household Rating: 0.8

Viewers: 1.094 million

Adults 18-49: 0.3

Cross-Country Individual Sprint Events (Live), Figure Skating Pairs Short Program (Live), Ski Jumping Women’s Normal Hill (Live), Speed Skating Women’s 500m
10:00 a.m.-12:30 p.m. MSNBC Household Rating: 0.2

Viewers: 272,000

Adults 18-49: 0.1

Women’s Hockey Russia vs. Japan (Live)
3:00 p.m.-5:00 p.m. NBC ??? Luge Women’s Singles, Cross-Country Individual Sprint Events
5:00 p.m.-8:00 p.m. CNBC Household Rating: 0.7

Viewers: 1.144 million

Adults 18-49: 0.4

Women’s Curling USA vs. Great Britain
5:03 p.m.-7:00 p.m. NBCSN Household Rating: 0.4

Viewers: 553,000

Adults 18-49: 0.1

Hockey “Game of the Day”
8:00 p.m.-11:30 p.m. NBC Household Rating/Share: 13.7/22

Viewers: 23.834 million

Adults 18-49: 6.6/18

Adults 25-54: 7.7/19

Adults 18-34: 4.9/16

Women 18-34: 5.3/16

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR TUESDAY’S NBC PRIMETIME COVERAGE: Minneapolis 21.8/36, Salt Lake City 21.0/38, Denver 18.6/31, Milwaukee 18.3/30, Austin 17.7/28, Ft. Myers 17.7/27, Pittsburgh 17.5/27, Indianapolis 17.2/29, Providence 17.1/26, Kansas City 17.0/27

Snowboarding Men’s Halfpipe, Freestyle Skiing Women’s Slopestyle, Figure Skating Pairs Short Program, Ski Jumping Women’s Normal Hill
12:05 a.m.-1:05 a.m. NBC Viewers: 5.8 million Biathlon Women’s 10km Pursuit, Speed Skating Women’s 500m
Day 7: Wednesday, February 12, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-5:30 a.m. NBCSN Household Rating: 0.1

Viewers: 181,000

Men’s Curling USA vs. Denmark
3:00 a.m.-5:30 a.m. MSNBC Household Rating: 0.1

Viewers: 128,000

Women’s Hockey Switzerland vs. Finland (Live)
5:00 a.m.-6:00 a.m. USA Household Rating: 0.6

Viewers: 799,000

Women’s Curling USA vs. China (Live)
6:00 a.m.-8:00 a.m. USA Household Rating: 0.4

Viewers: 597,000

Adults 18-49: 0.3

Women’s Curling USA vs. China
6:00 a.m.-2:30 p.m. NBCSN Household Rating: 0.8

Viewers: 1.118 million

Adults 18-49: 0.3

Nordic Combined Individual Normal Hill – Jumping Phase, 7:00 a.m.-10:00 a.m. on NBCSN: Women’s Hockey USA vs. Canada (Live), Nordic Combined Individual Normal Hill — X-Country Phase, Figure Skating Pairs’ Free Skate (Live), Luge Men’s Doubles
12:00 p.m.-2:30 p.m. MSNBC Household Rating: 0.2

Viewers: 256,000

Adults 18-49: 0.1

Men’s Hockey Latvia vs. Switzerland (Live)
12:00 p.m.-3:00 p.m. USA Household Rating: 0.4

Viewers: 502,000

Adults 18-49: 0.2

Men’s Hockey Czech Republic vs. Sweden (Live)
3:00 p.m.-5:00 p.m. NBC ??? Nordic Combined Individual Normal Hill
5:00 p.m.-8:00 p.m. CNBC Household Rating: 0.6

Viewers: 981,000

Adults 18-49: 0.3

Men’s Curling Switzerland vs. Great Britain
5:30 p.m.-7:00 p.m. NBCSN Household Rating: 0.4

Viewers: 576,000

Adults 18-49: 0.2

Hockey “Game of the Day”
8:00 p.m.-11:10 p.m. NBC Household Rating/Share: 12.1/19

Viewers: 20.971 million

Adults 18-49: 5.6/16

Adults 25-54: 6.7/17

Adults 18-34: 4.2/14

Women 18-34: 4.7/15

Alpine Skiing Women’s Downhill, Speed Skating Men’s 1000m, Snowboarding Women’s Halfpipe, Figure Skating Pairs’ Free Skate
12:05 a.m.-1:05 a.m. NBC ??? Luge Men’s Doubles
Day 8: Thursday, February 13, 2014
Time (ET) Network Ratings Data Event(s)
3:00 a.m.-5:30 a.m. NBCSN Household Rating: 0.1

Viewers: 154,000

Men’s Hockey Finland vs. Austria (Live)
8:00 p.m.-11:03 p.m. NBC Household Rating/Share: 13.4/21

Viewers: 23.022 million

Adults 18-49: 5.9/17

Adults 25-54: 7.3/18

Adults 18-34: 4.3/15

Women 18-34: 4.8/15

Freestyle Skiing Men’s Slopestyle, Short Track Speed Skating Women’s 500m, Speed Skating Women’s 1000m, Figure Skating Men’s Short Program
Day 9: Friday, February 14, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:00 p.m. NBC Household Rating/Share: 10.9/19.2

Viewers: 19.109 million

Adults 18-49: 4.5/15.2

Adults 25-54: 5.7/16.4

Adults 18-34: 3.2/13

Women 18-34: 3.4/13

Alpine Skiing Men’s Super-Combined, Freestyle Skiing Women’s Aerials, Skeleton Women’s Runs 3 and 4, Figure Skating Men’s Free Skate
Day 10: Saturday, February 15, 2014
Time (ET) Network Ratings Data Event(s)
8:30 p.m.-11:01 p.m. NBC Household Rating/Share: 9.6/17

Viewers: 17.113 million

Adults 18-49: 4.4/14

Adults 25-54: 5.3/15

Adults 18-34: 2.9/11

Women 18-34: 2.9/11

Alpine Skiing Women’s Super-G, Speed Skating Men’s 1500m, Short Track Speed Skating Men’s 1000m, Ski Jumping Men’s Individual Large Hill
Day 11: Sunday, February 16, 2014
Time (ET) Network Ratings Data Event(s)
7:00 p.m.-11:00 p.m. NBC Household Rating/Share: 12.1/19.3

Viewers: 21.270 million

Adults 18-49: 4.9/13.4

Adults 25-54: 6.2/15.1

Adults 18-34: 3.4/11

Women 18-34: 3.7/12

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR SUNDAY’S NBC PRIMETIME COVERAGE: Kansas City 20.0/31, Milwaukee 19.6/30, Buffalo 19.1/29, Minneapolis 18.6/30, Ft. Myers 18.1/27, Denver 17.8/30, Pittsburgh 17.7/26, Indianapolis 17.6/26, Dayton 17.6/25, Salt Lake City 17.2/33

Alpine Skiing Men’s Super-G, Snowboarding Women’s SBX, Figure Skating Short Dance, Cross-Country Men’s Relay
Day 12: Monday, February 17, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:00 p.m. NBC Household Rating/Share: 13.8/21.2

Viewers: 23.546 million

Adults 18-49: 5.6/15.2

Adults 25-54: 7.1/16.9

Adults 18-34: 4.0/13

Women 18-34: 4.4/13

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR MONDAY’S NBC PRIMETIME COVERAGE: Minneapolis 20.4/35, Salt Lake City 19.6/37, Denver 18.9/32, Milwaukee 18.0/29, Kansas City 17.6/28, Ft. Myers 17.3/27, Indianapolis 16.8/27, Portland 16.4/28, Buffalo 16.2/25, Pittsburgh 15.8/24

Snowboarding Men’s SBX, Freestyle Skiing Men’s Aerials, Figure Skating Free Dance, Ski Jumping Men’s Team Large Hill
Day 13: Tuesday, February 18, 2014
Time (ET) Network Ratings Data Event(s)
8:30 p.m.-11:00 p.m. NBC Household Rating/Share: 11.2/17.9

Viewers: 18.934 million

Adults 18-49: 5.0/14.3

Adults 25-54: 6.3/15.8

Adults 18-34: 3.3/11

Women 18-34: 3.4/11

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR TUESDAY’S NBC PRIMETIME COVERAGE: Salt Lake City 20.0/37, Minneapolis 17.8/31, Denver 16.7/28, Kansas City 15.9/25, Oklahoma City 15.8/24, Milwaukee 15.6/26, Albuquerque 15.1/23, Pittsburgh 14.9/22, Indianapolis 14.9/26, Ft. Myers 14.9/23

Alpine Skiing Women’s Giant Slalom, Freestyle Skiing Men’s Halfpipe, Short Track Speed Skating Women’s Relay, Bobsled Women’s
Day 14: Wednesday, February 19, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:00 p.m. NBC Household Rating/Share: 12.2/19.7

Viewers: 20.187 million

Adults 18-49: 5.0/14.9

Adults 25-54: 6.3/16.2

Adults 18-34: 3.3/12

Women 18-34: 3.6/12

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR WEDNESDAY’S NBC PRIMETIME COVERAGE: Denver 20.4/35, Salt Lake City 19.1/35, Minneapolis 18.6/31, Kansas City 17.5/27, Ft. Myers 16.6/26,Pittsburgh 16.3/25, Milwaukee 16.2/27, Seattle 16.0/29, Indianapolis 15.9/26, Buffalo 15.9/25

Alpine Skiing Men’s Giant Slalom, Bobsled Women’s Runs 3 and 4, Figure Skating Women’s Short Program, Snowboarding Men’s PGS
Day 15: Thursday, February 20, 2014
Time (ET) Network Ratings Data Event(s)
8:00 p.m.-11:19 p.m. NBC Household Rating/Share: 12.2/20

Viewers: 20.010 million

Adults 18-49: 5.0/15

Adults 25-54: 6.1/16

Adults 18-34: 3.6/13

Women 18-34: 4.4/15

TOP 10 METERED MARKETS (IN HOUSEHOLDS) FOR THURSDAY’S NBC PRIMETIME COVERAGE: Minneapolis 21.1/34, Kansas City 18.7/30, Salt Lake City 18.6/35, Denver 18.5/31, Indianapolis 17.9/30, Portland 16.8/30, Milwaukee 16.7/27, Albuquerque 16.6/27, St. Louis 16.6/26, Pittsburgh 16.3/25

Figure Skating Women’s Free Skate, Freestyle Skiing Women’s Halfpipe, Men’s Skicross
Day 16: Friday, February 21, 2014
Time (ET) Network Ratings Data Event(s)
8:30 p.m.-11:00 p.m. NBC Household Rating/Share: 8.8/15.2

Viewers: 14.934 million

Adults 18-49: 3.6/11.9

Adults 25-54: 4.6/13.0

Adults 18-34: 2.4/10

Women 18-34: 2.6/10

Alpine Skiing Women’s Slalom, Short Track Speed Skating Men’s 500m; Men’s Relay; Women’s 1000m
Day 17: Saturday, February 22, 2014
Time (ET) Network Ratings Data Event(s)
8:30 p.m.-11:00 p.m. NBC Household Rating/Share: 7.8/13.9

Viewers: 13.280 million

Adults 18-49: 2.8/9.8

Adults 25-54: 3.6/10.7

Adults 18-34: 1.9/8

Women 18-34: 2.0/8

Alpine Skiing Men’s Slalom, Bobsled Four-Man, Speed Skating Team Pursuit, Snowboarding Men’s Parallel Slalom, Figure Skating “Gala”
Day 18: Sunday, February 23, 2014
Time (ET) Network Ratings Data Event(s)
7:00 p.m.-8:33 p.m. NBC Household Rating/Share: 7.8/12

Viewers: 12.723 million

Adults 18-49: 2.6/8

Adults 25-54: 3.4/9

Adults 18-34: 1.8/7

Women 18-34: 2.0/7

Nancy and Tonya
8:33 p.m.-10:36 p.m. NBC Household Rating/Share: 8.7/13

Viewers: 15.117 million

Adults 18-49: 3.2/8

Adults 25-54: 4.0/9

Adults 18-34: 2.3/7

Women 18-34: 2.6/7

Closing Ceremony





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