Fox’s “Teen Choice 2014″ was the top televised event on Twitter for the week ending August 10. The awards show delivered an audience of 8.38 million for the event’s 4.4 million tweets on the evening of Aug. 10, resulting in 130.55 million impressions. Among the night’s big winners were the stars of films “The Hunger Games: Catching Fire,” “Divergent,” and “The Fault in Our Stars” as well as Jason Derulo, Ariana Grande and One Direction. Its hosts were Sarah Hyland (“Modern Family”) and Tyler Posey (“Teen Wolf”) — the latter who reunited on-stage with presenter Jennifer Lopez, his co-star in the 2002 film “Maid in Manhattan.”
ABC’s annual “CMA Music Festival: Country’s Night to Rock” from Aug. 5 (2.86 million Twitter users/176,000 tweets/11.04 million impressions) ranked second among series and specials.
“Shark Week 2014″ debuted on Aug. 10 on Discovery to record television viewership and drew notable attention on Twitter. The night featured the two-hour “documentary” (?) “Shark of Darkness: Wrath of Submarine” (2.86 million Twitter users/122,000 tweets/9.23 million impressions), preceded by the special “Air Jaws: Fin of Fury” (1.8 million Twitter users/72,000 tweets/4.01 million impressions).
The highly-charged double-eviction episode of “Big Brother 16″ (1.34 million Twitter users/176,000 tweets/19.97 million impressions) on Aug. 7 landed in the top ten of series and specials for Twitter. (Sorry, Jocasta and Hayden!)
The final round of CBS’s “2014 PGA Championship” on Aug. 10 (4.91 million Twitter users/204,000 tweets/40.3 million impressions) — won by world’s current No. 1 golfer Rory McIlroy — was the top draw on Twitter among sports telecasts. With several top golfers in contention for the win and rain pushing play into prime time for most of the country, the PGA Championship experienced a significant boost in viewership for CBS.
Runner-up among sports entries was another event that attracted much attention: NFL Network’s Aug. 9 preseason telecast of Cleveland Browns at Detroit Lions (4.73 million Twitter users/269,000 tweets/37.81 million impressions). Former college superstar quarterback Johnny Manziel (aka “Johnny Football”) performed well in his NFL debut.
According to Nielsen: Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
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Douglas Pucci (a.k.a. “Son of the Bronx”) is a frequent contributor to TV Media Insights, hosting the site forum’s many companion games about TV and writing reviews of various shows. A Bronx native, NYU graduate and once-intern for VH1’s “Pop Up Video,” Pucci also went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City.
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