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Solid Sampling for Touch on Fox

Solid Sampling for Touch on Fox

March 23, 2012 by Marc Berman in Highlights with 0 Comments

Two months after previewing out of American Idol on Wednesday, Fox drama Touch opened in the Thursday 9 p.m. time period (also out of Idol) with a dominant 11.69 million viewers and a 3.2 rating/9 share among adults 18-49. Comparably, retention out of a season-low performance for American Idol (Viewers: 15.01 million; A18-49: 4.0/13 at 8 p.m.) was 78 percent in total viewers and 80 percent in the demo. Keep in mind, however, that competing Grey’s Anatomy on ABC was a repeat, Person of Interest on CBS was replaced by the ongoing NCAA Basketball Tournament, and The Office on NBC was pre-empted for another episode of tired 30 Rock (which scored just 3.42 million viewers and a 1.5/ 4 among adults 18-49 in the 9 p.m. half-hour). At this point, NBC should be swinging the axe on 30 Rock.

Year-to-year, fading American Idol slipped by a hefty 6.29 million viewers (21.30 to 15.01 million) and 37 percent in the demo (6.4/20 to 4.0/13). After 11 seasons, it was time for the ratings dam to break.

Fox finished first for the evening in both total viewers (13.35 million) and adults 18-49 (3.6 rating/10 share). Next was basketball populated CBS at 6.75 million viewers and a 2.3/ 7 in the demo. Third in total viewers was ABC (5.61 million), followed by NBC (3.84) and The CW (2.23). No. 3 among adults 18-49 was NBC (1.4/ 4), followed by ABC (1.2/ 3) and The CW (1.0/ 3).

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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