By Douglas Pucci
After a one-week break due to some event called “The Oscars,” AMC’s big hit “The Walking Dead” reassumed the top of the Twitter TV non-sports universe for the week of March 3 with a Unique Audience of 4.21 million people viewing any of the 307,000 episode-related tweets across the night of March 9.
March 9 was a busy tweeting day for other telecasts. The first season finale of HBO’s “True Detective,” starring Woody Harrelson and recent freshly minted Best Actor Oscar winner Matthew McConaughey, ranked third for the week (3.48 million accounts/97,000 tweets). And the series premiere of the revived science presentation, “Cosmos: A Spacetime Odyssey” hosted by Neil deGrasse Tyson and produced by “Family Guy’s” Seth MacFarlane, was in fourth (3.48 million accounts/97,000 tweets).
While ABC’s “Resurrection” did not reach the Twitter TV top ten with a Unique Audience of 1.61 million people viewing any of the 53,000 episode-related tweets on the Mar. 9 night, its A+ debut most certainly will reach the week’s Nielsen Top 10 in Total Viewers and Adults 18-49.
The highly-anticipated second season premiere of the A&E hit drama, “Bates Motel,” was in seventh place (2.46 million accounts/157,000 tweets) for the week. “Bates Motel” is a modern-day take on the characters of Norma and Norman Bates from Alfred Hitchcock’s “Psycho.” Both writers at TV Media Insights listed “Bates Motel” as among the Top 3 shows of 2013.
Nielsen SocialGuide also announced it will now output Twitter audience rankings for sporting events. For its first official published Weekly Top Ten list, two NBA games that aired on Mar. 9 on ABC topped all sports. The week’s top Twitter sporting event featured the Los Angeles Lakers, who have struggled mightily all year long, pulling out a victory over the West’s top team, the Oklahoma City Thunder at L.A.’s Staples Center (5.30 million accounts/345,000 tweets). Chicago Bulls’ overtime victory over defending NBA champion Miami Heat earlier that Sunday afternoon was runner-up (5.10 million accounts/387,000 tweets). It was Miami’s third consecutive loss. Its other two defeats by the Houston Rockets on Mar. 4 on NBA TV (4.78 million accounts/212,000 tweets) and by their 2013 Finals opponents, the San Antonio Spurs on Mar. 6 on TNT (4.63 million accounts/251,000 tweets), ranked third and fourth, respectively.
According to Nielsen SocialGuide: Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
Source: Nielsen SocialGuide
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Douglas Pucci (a.k.a. “Son of the Bronx”) is a frequent contributor to TV Media Insights, hosting the site forum’s many companion games about TV and writing reviews of various shows. A Bronx native, NYU graduate and once-intern for VH1′s “Pop Up Video,” Pucci also went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City.
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