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TUESDAY, SEPTEMBER 20, 2011

September 20, 2011 by Marc Berman in Newsletter with 45 Comments

Today in TV History:
There were five series premieres on this day: The Loretta Young Show (NBC) in 1954 (which was initially called Letter to Loretta), You’ll Never Get Rich (CBS) in 1955 (which changed names to The Phil Silvers Show shortly after it debuted), The Captain and Tennille (ABC) in 1976, and The Cosby Show (NBC) and Who’s The Boss? (ABC) in 1984.  The Cosby Show and Who’s The Boss? lasted the longest, each at eight seasons.


In Today’s Issue

NETWORK
-Metered Market Ratings Results – Monday 9/19/11
-Fox Announces Airdate for Mobbed
-NBC Names New Dateline Host

CABLE
-Above Average Live from the Red Carpet on E!

SYNDICATION
-Soft Opening Levels for Bill Cunningham and Jeremy Kyle

SCHEDULE BOX
-Night 2 of 2011-12 Season

DIGITAL
-Social TV Ratings From SocialGuide
-Emmys Top Moments From TiVo Stop||Watch Syndicated Services

EXECUTIVE ANNOUNCEMENTS
-Steve Sternberg Joins ION
-Syfy Advances Marketing Chief

TRIVIA CHALLENGE
-Big Screen First

________________________________________________________________________

NETWORK

Metered Market Ratings Results – Monday 9/19/11
ABC Wins; Mammoth Sampling for Two and a Half Men Season Opener

Monday 9/19/11
Metered Market Results

Household
Rating/Share

ABC  12.2/18
CBS  10.6/16
Fox     4.2/ 6
NBC   3.6/ 5
CW     0.7/ 1

-Percent Change from Year-Ago Evening – Monday 9/20/10:
CBS: +32, ABC: – 4, Fox: -18, NBC: -33, CW: -50

———-

-Winners:
Dancing With the Stars (ABC), How I Met Your Mother (CBS), Two and a Half Men (CBS), 2 Broke Girls (CBS), Castle (ABC)

-Losers (excluding repeats):
The Sing-Off (NBC), The Playboy Club (NBC)

———-

Ratings Breakdown:
On your mark, get set…go!  ABC led this first evening of the 2011-12 TV season in the overnights, but it was the ninth season-premiere of Two and a Half Men on CBS, as expected, that stood well above anything else.  Ashton Kutcher’s debut on Two and a Half Men scored a massive 18.7 rating/26 share at 9 p.m., increasing from the 8:30 p.m. portion of an expanded edition of How I Met Your Mother (#2: 8.3/12) by 125 percent.  Comparably, Two and a Half Men built from the year-ago season-opener (9.5/14 on 9/20/10) by 97 percent.  While rating results will, of course, cool as the weeks progress, there is every reason to believe Two and a Half Men will at least hold, or improve on, the solid numbers from one year earlier.

Kudos to Chuck Lorre, meanwhile, for the clever Dharma (Jenna Elman) and Greg (Thomas Gibson) cameo.

Two and a Half Men led into the series-premiere of sitcom 2 Broke Girls, which was amply sampled at a second-place 12.7/18 in the overnights at 9:30 p.m.  Comparably, that improved on the series-premiere of regularly scheduled occupant Mike & Molly (7.9/11 on 9/20/10) by 61 percent, and retention out of the Two and a Half Man explosion was 68 percent.  Next week, 2 Broke Girls moves to 8:30 p.m. (out of How I Met Your Mother) and Mike & Molly returns.

At 10 p.m., the second-season premiere of Hawaii Five-O on CBS finished second with an 8.0/13 in the overnights.  Comparably, that was down by 17 percent from its highly anticipated year-ago series-opener (9.7/15 9/20/10).  And retention out of 2 Broke Girls was only 63 percent.  Earlier in the evening on CBS, the one-hour seventh season-premiere of How I Met Your Mother (time flies) finished a very solid second with an 8.0/12 in the overnights from 8-9 p.m.  One year earlier, How I Met Your Mother kicked-off with a 5.8/ 9 on 9/20/10.  Do the mat and this is an increase of 38 percent.

Over at ABC, the season-premiere of Dancing With the Stars remained a force to reckon with at a 13.6/20 in the overnights from 8-10 p.m. and a first-place finish in three of the four half-hours as follows:

Dancing With the Stars (ABC)
8:00 p.m.: 13.3/20 (#1)
8:30 p.m.: 13.9/20 (#1)
9:00 p.m.: 13.2/19 (#2)
9:30 p.m.: 14.1/20 (#1)

Once Two and a Half Men settles down, Dancing With the Stars will also dominate in the 9 p.m. half-hour.  One year earlier, the dancing competition opened with a 15.1/22 on 9/20/10.  My pick to be the first to go on Dancing With the Stars: L.A. Lakers star Metta World Peace (formerly known as Ron Artest).  A name change like this is unlikely to bode well for the audience who traditionally watches Dancing With the Stars.  Plus, he was not all that good!

At 10 p.m., season four of ABC crime solver Castle opened with a first-place 9.3/15 at 10 p.m., which built by 18 percent from its year-ago season-premiere (7.9/13 on 9/20/10).  Comparably, retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was 66 percent.

In the second series premiere of the evening, The Playboy Club on NBC finished a very distant third in the overnights at 10 p.m. with a weak 3.9/ 6.  While that did build by 26 percent from the 9:30 p.m. portion of lead-in The Sing-Off (#4, 3.1/ 4), one year earlier the launch of failed drama Chase was stronger at a 4.7/ 8 on 9/20/10.  And The Playboy Club dipped by 10 percent in the second half-hour (4.1/ 6 to 3.7/ 6), which is never a good sign.  Considering most new shows drop in the vicinity of 10 to 20 percent in week two, this is a “losing” opening overnight performance for The Playboy Club.

Earlier in the evening on NBC, the new season of The Sing-Off (which never aired in September before) disappointed with a 3.5/ 5 in the overnights from 8-10 p.m.  As I have personally said all along, NBC might have been better off if it aired The Sing-Off in December only.  Here is the half-hour breakdown:

The Sing-Off (NBC)
8:00 p.m.: 3.9/ 6 (#4)
8:30 p.m.: 3.9/ 6 (#4)
9:00 p.m.: 3.0/ 4 (#4)
9:30 p.m.: 3.1/ 4 (#4)

Over at Fox, the two-hour season-finale of summer favorite Hell’s Kitchen scored a 4.2/ 6 in the overnights from 8-10 p.m., beating NBC’s directly competing The Sing-Off by 20 percent.  Last-place The CW ducked the heavy competition by populating the evening with repeats of H8R (#5: 0.8/ 1), which was DOA last Wednesday, and Ringer (#5: 0.7/ 1), which airs episode two tonight.

Source: Nielsen Media Research data

—————

NETWORK SHORT ITEMS

Fox Announces Airdate for Mobbed
The next edition of Fox’s non-scripted Mobbed, which is hosted by Howie Mandel, will air on Wednesday, Nov. 23 at 9 p.m. (out of The X Factor).  In each installment Mobbed, Mandel and thousands of strangers help a special guest plan an extraordinary surprise for a friend, family member, loved one or co-worker.

NBC Names New Dateline Host
NBC News veteran Lester Holt, a current correspondent on Dateline, will upgraded to the anchor chair effective with the season-premiere on Friday, September 23.  Holt, who is the current weekend anchor for the NBC Nightly News and co-anchor of The Today Show weekend edition, replaces Ann Curry, who remains co-anchor of The Today Show opposite Matt Lauer.

____________________________________________________________________________

CABLE

Above Average Live from the Red Carpet on E!
E!’s Live from the Red Carpet, hosted by Ryan Seacrest and Giuliana Rancic, was on the plus side with a 1.23 household rating and 1.43 million total viewers from 6-8 p.m. on Sunday.  Comparably, this was the most-watched pre-coverage of the Emmys on E! in five years, and the fourth most-watched overall since 1995.  Year-to-year growth was as much as 13 percent among women 18-34 (328,000).

Source: Nielsen Media Research data

____________________________________________________________________________

SYNDICATION

Soft Opening Levels for Bill Cunningham and Jeremy Kyle
Based on the overnights, the limited launch of talker The Bill Cunningham Show from Tribune debuted with an average 0.9 rating/3 share.  Comparably, that was down by 25 percent from the lead-in and 18 percent from the year-ago time period averages.  The Jeremy Kyle Show from Debmar-Mercury aired in 51 markets and opened with a mere 0.6/ 2.  Comparably, that dipped from both the lead-in and Sept. 2010 time period averages by 25 percent.

Here are the results:

Bill Cunningham (Tribune) – 20 markets

Sept. 2010 time period: 1.1/ 4
Lead-In: 1.2/ 4
Bill Cunningham: 0.9/ 3

—–

Jeremy Kyle (Debmar-Mercury) 51 markets

Sept. 2010 time period: 0.8/ 2
Lead-In: 0.8/ 3
Jeremy Kyle: 0.6/ 2

Source: Nielsen Media Research data

_______________________________________________________________________

SCHEDULE BOX

Tuesday, September 20
Night 2 of the 2011-12 Season

ABC
8:00 p.m. Dancing With the Stars: Meet the Cast
9:00 p.m. Dancing With the Stars
10:00 p.m. Body of Proof (season premiere)

CBS
8:00 p.m. NCIS (season premiere)
9:00 p.m. NCIS: Los Angeles (season premiere)
10:00 p.m. Unforgettable (series premiere)

NBC
8:00 p.m. The Biggest Loser (season premiere, two hours)
10:00 p.m. Parenthoo

Fox
8:00 p.m. Glee (season premiere)
9:00 p.m. New Girl (series premiere)
9:30- p.m. Raising Hope (season premiere)

CW
8:00 p.m. 90210
9:00 p.m. Ringer

New Program Descriptions

Unforgettable (CBS)
An ex-cop with the ability to remember everything is drafted back onto the force.  Poppy Montgomery (Without a Trace) stars.  (Odds of Survival: 5-1)

New Girl (Fox)
After splitting with her boyfriend, a quirky elementary school teacher (Zooey Deschanel) moves in with three unruly guys (Jake M. Johnson, Max Greenfield and Damon Wayans Jr.).  (Odds of Survival: 3-1)

_____________________________________________________________________

DIGITIAL

Social TV Ratings From SocialGuide:
Social TV, the real time TV guide and social TV platform, has released its social TV ratings for the week of Sept. 12.  The most-talked about show on Twitter and Facebook was The 63rd Annual Primetime Emmy Awards.  For a look at the weekly results, click on http://www.socialguide.com/social100/9-12-2011-weekly.

Emmy’s Top Moments
According to the live and time-shifted second-by-second data from TiVo Stop||Watch Syndicated Services on The Emmy Awards, Charlie Sheen presenting the award for Best Actor in a Comedy Series at 8:44 p.m. ET and his good luck message to the cast and crew of Two and a Half Men was the top moment from the three-hour telecast.  Second overall was Ashton Kutcher (at 8:56 p.m. ET) comically sitting in the boss’s chair on the set of The Office because he thought that was the show he was taking over as the lead.  Third was Peter Dinklage’s (Game of Thrones) acceptance speech for winning Outstanding Supporting Actor in a Drama Series for HBO’s Game of Thrones (at 9:45pm).

_______________________________________________________________________

EXECUTIVE ANNOUNCEMENTS

Steve Sternberg Joins ION
Television research guru Steve Sternberg has been named Senior Vice President, Sales Research at ION Media Networks.  Based in New York, Sternberg will head the research effort to support the company’s overall sales efforts.  Sternberg joins ION with over 25 years experience leading the television research operations of agencies Magna Global, TN Media and Bozell.

Syfy Advances Marketing Chief
Michael Engleman has been upped to Executive Vice President, Marketing and Global Brand Strategy at Syfy and Chiller, where he will oversee the brand and consumer programs and sales initiatives.  Engleman previously served as Senior Vice President, Marketing, Global Brand Strategy for Syfy.

______________________________________________________________________

TRIVIA CHALLENGE

Big Screen First

Which one of the following five series was a continuation of a theatrical movie of the same name?

a)  The Flying Nun
b)  The Ghost and Mrs. Muir
c)  Hazel
d)  S.W.A.T.
e)  Wagon Train

Yesterday’s answer was…

In honor of the first official night of the new TV season, tell me which new series debuted first last fall.

a)  Blue Bloods (CBS)
b)  Hellcats (CW)
c)  My Generation (ABC)
d)  Outlaw (NBC)
e)  Raising Hope (Fox)

b) Hellcats (CW), which debuted on Wednesday, Sept. 8, 2010.  As for the others:

-Blue Bloods (CBS): Friday 9/24/10
-My Generation (ABC): Thursday 9/23/10
-Outlaw (NBC): Wednesday 9/15/10
-Raising Hope (Fox): Tuesday 9/21/10

Todays Trivia All-Stars:
Michelle Yarborough-Bauer, Carolyn Bisson, Gerry Bixenspan, Jordan Breslow, Larry Collins (3x), Tom Condosta, John Ferlazzo, Bob Ingersoll (2x), Synda Kollman, Rick Locke, Clint McCollum, Michael Murphy, Jodi Perris, Gordon Purcell, Lindy Sieker, Abbott Wool, Todd York

 

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

Author’s Website

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