Monday Final Nationals: ESPN Wins Night with ‘MNF’ Doubleheader, ‘DWTS’ Returns at Similar Levels, ‘Ninja Warrior’ Delivers Best Finale Figures

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Monday night’s special 2015 season-opening Monday Night Football doubleheader helped ESPN win the night among all networks – broadcast or cable – in households, viewers and all key male and adult demos. The MNF games ranked as the #1 and #2 telecasts of the night across cable and broadcast among viewers, and all key male and adult demos.

The two MNF games combined to average an 8.6 U.S. household rating and 13,915,000 viewers (P2+), according to Nielsen, giving ESPN its second highest-rated and second most-viewed season-opening doubleheader since 2006, just behind 2013 (8.7 rating and 13,977,000 viewers).

For the first time in ESPN’s 10 years of televising the season-opening MNF doubleheader, the West Coast game out-delivered the early game. The San Francisco 49ers’ 20-3 victory over the Minnesota Vikings (10:17 p.m. ET) (Women 18-34: 3.17; Men 18-34: 8.14; Women 18-49: 3.27; Men 18-49: 8.65)earned an 8.8 rating and 14,330,000 viewers, making it the highest-rated and most-viewed doubleheader late game on ESPN. (Note: The previous best was 2009 for Chargers-Raiders: 7.6 rating and 11,945,000 viewers.) The game peaked from 10:17-10:30 p.m. with an 11.3 rating and 18,307,000 viewers.

In Minneapolis-St. Paul, the game delivered an 11.7 rating on ESPN and a 19.6 on WCCO-CBS, for a combined 31.3 rating in the market. In San Francisco, the game delivered a 10.9 rating on ESPN and a 15.0 on KPIX-CBS, for a combined 25.9 rating. The top 10 metered markets (not including those of the competing teams): Sacramento (23.4), Las Vegas (15.7), New Orleans (15.1), San Diego (14.9), Phoenix (14.0), Seattle-Tacoma (14.0), Los Angeles (12.6), Denver (12.5), Portland (11.6) and San Antonio (11.4).

The early game (6:55 p.m.) – a thrilling Atlanta Falcons’ 26-24 win over the Philadelphia Eagles – averaged an 8.5 US rating and 13,560,000 viewers. The telecast peaked from 10-10:17 p.m. with a 12.1 rating and 19,773,000 viewers.

In Philadelphia, the game delivered a 14.6 rating on ESPN and a 17.0 on WPHL-IND, for a combined 31.6 rating in the market. In Atlanta, the game delivered a 9.9 rating on ESPN and a 15.8 on WSB-ABC, for a combined 25.7 rating in the market.
The top 10 metered markets (not including those of the competing teams): West Palm Beach (14.3), Richmond (14.1), New Orleans (13.9), Norfolk (13.6), Las Vegas (13.3), Baltimore (13.2), Greenville, N.C. (13.1), Dallas-Ft. Worth (11.8), Birmingham (11.7) and Jacksonville (11.6).

The Vikings-49ers MNF game delivered the most-watched opening night NFL game ever on ESPN Deportes, averaging a 0.5 Hispanic Household US rating and 107,000 Hispanic viewers (P2+). Previous best was 2014’s Chargers-Cardinals late game (106,000 Hispanic viewers). Last night’s Eagles-Falcons telecast delivered a 0.3 Hispanic Household US rating and 77,000 Hispanic viewers.

Building from its first hour to its second hour, ABC’s “Dancing with the Stars” (Women 18-34: 1.8/7; Men 18-34: 0.7/3; Women 18-49: 3.1/10; Men 18-49: 1.2/4)defeated NBC’s “Ninja Warrior” finale in the 2-hour time period by 7.7 million viewers and by 21% in Adults 18-49, ranking as TV’s most-watched entertainment series telecast since May – since 5/18/15. In addition from 8-10pm, “Dancing” beat out Fox’s season finale of “So You Think You Can Dance” (which saw Gaby Diaz win America’s Favorite Dancer) (Women 18-34: 1.0/4; Men 18-34: 0.3/1; Women 18-49: 1.2/4; Men 18-49: 0.4/1) by triple digits in Total Viewers (+467%) and Adults 18-49 (+188%). The broad appealing ABC unscripted series also led it its broadcast competition in the slot with Adults 18-34, Adults 25-54, Teens 12-17 and Kids 2-11.

“DWTS” held steady with its year-ago September premiere (13.5 million and 2.4/7 on 9/15/14) in Total Viewers and Adults 18-49. In addition, Dancing built on its Spring 2015 premiere by 10% in Adults 18-49 (2.1/7 on 3/16/15).

NBC’s “American Ninja Warrior” (Women 18-34: 1.7/6; Men 18-34: 1.1/4; Women 18-49: 2.3/7; Men 18-49: 1.9/6) was, of course, no slouch either. It grew +24% week to week in 18-49 (2.1 vs. 1.7), delivered its best-ever finale in 18-49 and total viewers, bested its year-ago finale by +17% in both 18-49 (2.1 vs. 1.8 from 9-11 p.m. on 9/8/14) and total viewers (6.2 million vs. 5.3 million), and matched ABC’s season premiere of “Dancing With the Stars” as the #1 Big 4 telecast of the night in 18-49. NBC won the night among the Big 4 networks in adults 18-49 and other key demos.

For mobile users, you may scroll this table horizontally.

Monday, September 14, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 6.9/12 10553 1.0/4 1.8/6 2.5/7
8:00 Dancing with the Stars (p) 8.6/14 13212 1.2/5 2.1/7 3.1/8
10:01 DanceBattle America (s) 3.5/6 5101 0.6/2 1.0/3 1.4/4
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 3.5/6 5047 0.5/2 0.9/3 1.4/4
8:00 Big Bang Theory (r) 4.5/8 6608 0.7/3 1.4/5 2.2/6
8:30 The Odd Couple (2015) (r) 3.0/5 4456 0.5/2 1.0/3 1.5/4
9:00 Scorpion (r) 2.8/5 4228 0.4/1 0.8/2 1.2/3
9:59 NCIS: Los Angeles (r) 3.6/6 5363 0.4/1 0.8/3 1.1/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 3.6/6 6174 1.4/5 2.1/7 2.5/7
8:00 American Ninja Warrior (f) 3.5/6 6174 1.4/5 2.1/7 2.5/7
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 1.6/3 2487 0.7/3 0.8/3 1.0/3
8:00 So You Think You Can Dance (f) 1.6/3 2487 0.7/3 0.8/3 1.0/3
CW PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 0.7/1 1121 0.3/1 0.4/1 0.5/1
8:00 Penn & Teller: Fool Us 0.9/2 1462 0.4/2 0.5/2 0.6/2
9:00 Whose Line Is It Anyway? 0.7/1 1065 0.3/1 0.3/1 0.5/1
9:30 Significant Mother 0.4/1 497 0.1/0 0.2/0 0.2/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.3/2 2450 0.9/3
7:00 Muchacha Italiana Viene a Casarse 1.1/2 2057 0.7/3
8:02 Amores Con Trampa 1.2/2 2412 0.9/3
9:01 Lo Imperdonable 1.5/2 2774 1.0/3
10:03 Yo No Creo En Hombres 1.2/2 2135 0.8/3
ESPN PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
5:00 Monday Night Countdown 1544 0.71 0.72 0.75
6:55 Monday Night Football: Philadelphia at Atlanta 13560 4.88 5.31 5.79
10:17 Monday Night Football: Minnesota at San Francisco 8.81 14330 5.67 5.94 6.31
1:10a SportsCenter (thru 3:00a) 2955 1.25 1.35 1.44
POP PROGRAM VWRS(000) A18-34 A18-49 A25-54
10:30 Big Brother After Dark (thru 2:00a) 80 0.03

Cable Rankings – Monday 9/14/15
What follows are the top 20 most-watched shows in prime time on cable for Monday, September 14:

NFL Regular Season: Minnesota at San Francisco (ESPN, 10:17 p.m.): 14.33 million, “WWE Raw (USA, 9 p.m.): 3.54, “WWE Raw” (USA, 10 p.m.): 3.36, “WWE Raw (USA, 8 p.m.): 3.29, “The O’Reilly Factor” (Fox News Channel, 8 p.m.): 2.66, “The Kelly File” (Fox News Channel, 9 p.m.): 2.25, “Love & Hip Hop Hollywood 2” (VH1, 8 p.m.): 2.19, “Real Housewives of the OC” (Bravo, 9 p.m.): 1.99, “Black Ink Crew 3” (VH1, 9 p.m.): 1.93, “Fast N Loud” (Discovery, 9 p.m.): 1.66, “She’s Got Game” (VH1, 10 p.m.): 1.52, “Hannity” (Fox News Channel, 10 p.m.): 1.50, “Rick & Morty” (Adult Swim, 10 p.m.): 1.43, Movie: “Teen Beach 2” (Disney Channel, 8 p.m.) and “American Dad” (adult Swim, 10:30 p.m.): 1.37 each, “House Hunters International” (HGTV, 10:30 p.m.): 1.31, “Game Shakers” (Nick, 8 p.m.) and “The Cleveland Show” (Adult Swim, 9:30 p.m.): 1.22 each, “House Hunters” (HGTV, 10 p.m.): 1.17, “Castle” (TNT, 9 p.m.): 1.16

Source: Live+Same Day data, Nielsen Media Research