Oscars on ABC Down 12 Percent in the Overnights Year-to-Year

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It was all about ABC, of course, care of “The 87th Annual Academy Awards.” But there was, as expected, year-to-year overnight erosion, which could be the result of the caliber of movies this year. They were not the best. The Oscars averaged an approximate 24.6 rating/39 share in the household overnights from 8:30 p.m.-12:12 a.m. ET, peaking in the 9:30 p.m. half-hour at a 25.6/37. Comparably, this was 12 percent below the 27.9/41 in the overnights for the year-ago Oscars telecast (on Sunday 3/02/14), and that translated into 43.74 million viewers and a 13.1 rating/33 share in adults 18-49, based on the Live Plus Same Day data (which, at the time, was the most-watched “Academy Awards” telecast in 14 years.


Earlier in the evening on ABC was the “Live from the Red Carpet” special at a 9.7/16 at 7 p.m., a 12.0/19 at 7:30 p.m. and a 16.5/26 in the 8 p.m. half-hour. The three half-hours averaged a 12.7/20, which was eight percent below the 13.8/22 on the year-ago Oscars night.


What follows are the overnight averages by network:

Sunday 2/22/15 Metered Markets

ABC 20.5/31
CBS 3.2/ 5
NBC 2.1/ 3
Fox 1.3/ 2

-Percent Change from the Year-Ago Oscar Evening – Sunday 3/02/14:
ABC: -11, Fox: -13, CBS: -14, NBC: -19


Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. The overnights are your first look at what to potentially expect when the other results come in. And we always take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind, as always, that results for any live sporting event are always approximate.

“The 87th Annual Academy Awards” (ABC), “Live From the Red Carpet” (ABC)

-Losers (excluding repeats):
Everything outside of ABC was a repeat with the exception of the primetime golf overrun and the “60 Minutes” tribute to Bob Simon on CBS.


Additional Ratings Breakdown:
On CBS, a 90-minute edition of granddaddy “60 Minutes” paying tribute to the late Bob Simon was below-average at a 4.3/ 6 from 7:30-9 p.m. The delayed start was a result of an East Coast PGA Golf Tour primetime overrun at a 4.6/ 8 (#2) in the 7 p.m. half-hour. Capping off the night for the Eye net was 2012 theatrical “Act of Valor” at a 2.2/ 3 in the overnights from 9-11 p.m.

Elsewhere, NBC populated this Oscars evening with encore telecasts of “Dateline” (#3: 3.6/ 6 at 7 p.m.), “Chicago Fire” (#4: 1.5/ 2 at 8 p.m.), “Law & Order: SVU” (#3: 1.6/ 2 at 9 p.m.) and “Chicago PD” (#3: 1.8/ 3) from 7-11 p.m. And Fox traveled the repeat route as well courtesy of “Bob’s Burgers” (#4: 1.2/ 2), two episodes of “The Simpsons” (7:30 p.m.: #4: 1.3/ 2; 8 p.m.: #3: 1.7/ 3), “Brooklyn Nine-Nine” (#4: 1.2/ 2), “Family Guy” (#4: 1.3/ 2) and another encore telecast of “Bob’s Burgers” (#4: 1.2/ 2).

Source: Nielsen Media Research