Saturday Final Nationals: CBS and Turner Sports Continue to See Record Highs for NCAA March Madness

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CBS ruled Saturday prime time among total viewers (4.46 million) and across all key demographics including adults 18-49 (1.4 rating/6 share), adults 18-34 (1.2/6), and adults 25-54 (1.6/5). But even more impressive for the network, in conjunction with TBS and TNT, is that they experienced the third consecutive day of record ratings for its coverage of the NCAA Men’s Basketball tournament. A combined 7.4 overnight rating was the average of the day’s slate of eight games across all three networks — the highest-ever in the current scheduling format (since 1991) for the first Saturday of the tourney.

The early prime time window generated a dominant 10.3 overnight rating on CBS, TBS, and TNT which was +20 percent from the year-ago night and the highest-ever for the window.

It was a combined 8.9 overnight for late primetime window (+9% from 2014), and earlier in the day on CBS, Kentucky’s win over Cincinnati drew a 6.7 overnight (+29% from the 5.2 Saint Louis/Louisville in 2014).

On Nickelodeon, it was “Power Rangers Dino Charge” (2.005 million) at noon, “Henry Danger” (1.384 million) at 8pm, “Nicky, Ricky, Dicky & Dawn” (1.425 million) at 8:30pm, and “Bella and the Bulldogs” (1.664 million) at 9pm.

On Cartoon Network, it was “Sonic Boom” (0.903 million) at 7am, and “Pokemon the Series: XY” (1.162 million) at 8am.

Here are the viewer totals, in millions, for each telecast of the prime time “K.C. Undercover” marathon on Disney Channel: 7 p.m. 1.131, 7:35 p.m. 1.093, 8 p.m. 1.079, 8:30 p.m. 1.026, 9 p.m. 1.192, and 9:30 p.m. 1.176.

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Saturday, March 21, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Secrets and Lies (r) 1.4/3 1948 0.1/1 0.2/1 0.4/1
9:00 In An Instant 3.0/6 4426 0.4/2 0.7/2 1.0/3
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
7:49 2015 NCAA Men’s Basketball Tournament: Third Round: Georgetown vs. Utah 3.1/6 4840 1.4/7 1.6/7 1.8/6
10:13 2015 NCAA Men’s Basketball Tournament Post-Gun 2.6/5 3782 1.0/5 1.2/4 1.4/4
10:18 48 Hours Presents: Robert Durst (r) (thru 11:18) 2.5/5 3648 0.6/3 0.8/3 1.1/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 MOVIE: Fast Five (2011) 1.8/3 2937 0.5/2 0.7/3 0.9/3
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Backstrom (r) 1.0/2 1572 0.2/1 0.4/1 0.5/2
9:00 Sleepy Hollow (r) 0.6/1 904 0.2/1 0.2/1 0.3/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
7:00 Durmiendo Con Mi Jefe (thru 8:00) 0.5/1 867 0.3/1
9:00 Sabado Gigante 1.1/2 2016 0.7/2
TBS PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
7:00 2015 NCAA Men’s Basketball Tournament: Third Round: Villanova vs. N.C. State 2.0 3266
9:41 2015 NCAA Men’s Basketball Tournament Bridge 1.35 2262 0.72 0.78 0.87
9:56 2015 NCAA Men’s Basketball Tournament: Third Round: Notre Dame vs. Butler 2.42 3907 1.16 1.42 1.63
12:34a 2015 NCAA Men’s Basketball Tournament Post Game (thru 1:31am) 1.2 1781 0.8
TNT PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
5:00 2015 NCAA Men’s Basketball Tournament Bridge 0.3 366 0.1
6:00 2015 NCAA Men’s Basketball Tournament: Third Round: Xavier vs. Georgia State 1.5 2338 0.8
8:30 2015 NCAA Men’s Basketball Tournament Bridge 1.21 1787 0.55 0.62 0.73
8:44 2015 NCAA Men’s Basketball Tournament: Third Round: North Carolina vs. Arkansas 2.27 3555 0.96 1.26 1.52
11:20 2015 NCAA Men’s Basketball Tournament Post-Gun (thru 11:26) 1.3 2000 0.8

For the entire week of March 16-22, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 6 percent in total viewership (1.220 million vs. 1.148 million) and up 5 percent among Adults 18-49 (724,000 vs. 687,000) from one week earlier; the network is also about even in total viewership(1.220 million vs. 1.223 million) and up 3 percent among Adults 18-49(724,000 vs. 705,000) from the same week one year ago (March 17-23, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.65 1001 0.33
8:30 One Piece (r) 0.54 799 0.27
9:00 King of the Hill (r) 0.66 980 0.36
9:30 King of the Hill (r) 0.79 1206 0.43
10:00 The Boondocks (r) 0.68 989 0.41
10:30 American Dad (r) 0.90 1381 0.64
11:00 American Dad (r) 1.2 1735 0.8
11:30 Family Guy (r) 1.3 1921 0.9

TOONAMI – SATURDAY, MARCH 21, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 1.0 1501 0.7 867
12:30a Kill La Kill 0.8 1191 0.6 722
1:00a Naruto: Shippuden 0.7 1046 0.5 599
1:30a Inuyasha: The Final Act 0.7 1042 0.5 627
2:00a Gurren Lagann 0.6 842 0.4 482
2:30a One Piece 0.6 879 0.4 509
3:00a Deadman Wonderland 0.6 838 0.4 508
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Boondocks (r) 0.5 679 0.3
4:00a American Dad (r) 0.6 805 0.4
4:30a American Dad (r) 0.6 836 0.4
5:00a King of the Hill (r) 0.5 780 0.4
5:30a King of the Hill (r) 0.6 780 0.4

Source: Live+Same Day data, Nielsen Media Research