Saturday Final Nationals: ‘Daytona 500 Bash at the Beach’ on Fox Down One-Third Year-to-Year

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NBC was the clear winner on this quiet Saturday evening among all key figures: total viewers (5.26 million), adults 18-49 (1.0 rating/4 share) and adults 25-54 (1.4/4). “Dateline Mystery” was the top-rated, most-watched program of the night.

“The Daytona 500 Bash at the Beach” at Fox, a music concert held on the night prior to NASCAR’s premier race, drew 33 percent less total viewers from the year-ago edition. Last year’s event even faced the Sochi Winter Olympics.

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Saturday, February 21, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-49 A25-54
8:00 Countdown to the Oscars: An Insider’s Guide 2.0/4 2900 0.4/2 0.6/2
8:30 MOVIE: The Social Network (2010) 1.2/2 1750 0.5/2 0.6/2
CBS PROGRAM HH/SHR VWRS(000) A18-49 A25-54
8:00 Crimetime Saturday: Hawaii Five-0 (r) 2.7/5 4120 0.5/2 0.8/2
9:00 Crimetime Saturday: Scorpion (r) 2.8/5 4410 0.6/2 0.9/2
10:00 48 Hours 3.5/7 5270 0.8/3 1.3/4
NBC PROGRAM HH/SHR VWRS(000) A18-49 A25-54
8:00 Dateline Mystery 3.7/7 5750 1.0/4 1.5/4
10:00 Saturday Night Live (repeat) 2.8/5 4280 1.0/3 1.4/4
FOX PROGRAM HH/SHR VWRS(000) A18-49 A25-54
8:00 Backstrom (r) 0.9/2 1330 0.4/3 0.5/1
9:00 NASCAR Daytona 500 Bash at the Beach 0.6/1 1020 0.3/1 0.3/1
UNI PROGRAM HH/SHR VWRS(000) A18-49 A25-54
5:55 Liga MX (thru 8:00) 0.8/2 1529 0.7/3
8:56 Sabado Gigante 1.1/2 1973 0.7/2

For the entire week of February 9-15, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 3 percent in total viewership (1.280 million vs. 1.242 million) and up 1 percent among Adults 18-49 (719,000 vs. 712,000) from one week earlier; the network is also up 5 percent in total viewership (1.280 million vs. 1.215 million) and up 4 percent among Adults 18-49 (719,000 vs. 693,000) from the same week one year ago(February 17-23, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.5 650 0.2
8:30 Rick and Morty (r) 0.4 629 0.2
9:00 King of the Hill (r) 0.7 1036 0.4
9:30 King of the Hill (r) 0.7 1101 0.4
10:00 The Boondocks (r) 0.7 1079 0.4
10:30 American Dad (r) 0.9 1371 0.5
11:00 American Dad (r) 1.2 1798 0.8
11:30 Family Guy (r) 1.3 1870 0.9

Toonami_Logo_2014

TOONAMI – SATURDAY, FEBRUARY 21, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 1.1 1555 0.7 925
12:30a Kill La Kill 0.9 1337 0.6 760
1:00a Naruto: Shippuden 0.8 1123 0.5 634
1:30a Inuyasha: The Final Act 0.7 945 0.4 487
2:00a Gurren Lagann 0.6 831 0.4 451
2:30a One Piece 0.6 794 0.3 434
3:00a Deadman Wonderland 0.5 774 0.4 449
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a American Dad (r) 0.5 679 0.3
4:00a American Dad (r) 0.6 830 0.4
4:30a Rick and Morty (r) 0.5 721 0.3
5:00a King of the Hill (r) 0.6 707 0.3
5:30a King of the Hill (r) 0.5 736 0.3

Source: Live+Same Day data, Nielsen Media Research