Saturday Final Nationals: Diminished Viewership for Television Overall

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CBS and ABC split leadership on a mundane Saturday night. CBS bested in total viewers (3.18 million) while ABC was best among adults 18-49 (0.6 rating/3 share) and adults 18-34 (0.4/2). ABC and CBS tied for the lead among adults 25-54 (0.7/3).

“Aquarius” (Women 18-34: 0.2/1; Men 18-34: 0.1/1; Women 18-49: 0.3/1; Men 18-49: 0.2/1) and “Hannibal” (Women 18-34: 0.2/1; Men 18-34: 0.2/1; Women 18-49: 0.3/1; Men 18-49: 0.3/1) each continue to draw scarce audiences on the night for NBC.

There were more positive news on cable as Saturday night’s UFC preliminary bouts on Fox Sports 1 averaged 1,322,000 viewers (Women 18-34: 0.44; Men 18-34: 0.77; Women 18-49: 0.38; Men 18-49: 0.82), making it the third most-watched Pay-Per-View preliminary card in that network’s history, and took the top spot in primetime among all ad supported cable sports networks. The event peaked at 1,599,000 viewers (9:15 PM – 9:30 PM ET). Saturday’s prelims were up +13% on household rating (1.04 vs. 0.92) and +10% on average audience (1,322,000 vs. 1,205,000) over the prelims for Rousey’s last main event PPV card (2/28/15) on Fox Sports 1 in which she defeated challenger Cat Zingano at UFC 184 in 14 seconds.

FOX Sports 1’s “UFC 190 Prefight Show” (7:00 PM – 8:00 PM ET) tallied 518,000 viewers making it the third most-watched PPV prefight in Fox Sports 1 history. Following Rousey’s dominance, many viewers switched back over to Fox Sports 1 for the network’s “UFC 190 Postfight Show” (1:42 AM – 2:42 AM ET), which delivered 438,000 viewers ranking as the second most-watched “UFC Postfight Show” in Fox Sports 1 history.

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Saturday, August 1, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 2.0/4 2927 0.4/2 0.6/3 0.7/3
8:00 Celebrity Family Feud (r) 1.8/4 2775 0.3/2 0.5/3 0.7/3
9:00 Celebrity Family Feud (r) 2.1/4 3105 0.4/2 0.7/3 0.8/3
10:00 Boston EMS (s) 2.0/4 2900 0.4/2 0.6/3 0.7/3
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 2.2/5 3183 0.2/1 0.4/2 0.7/3
8:00 Crimetime Saturday: Madam Secretary (r) 1.5/3 2184 0.2/1 0.2/1 0.3/1
9:00 48 Hours (r) 2.5/5 3544 0.3/2 0.4/2 0.8/3
10:00 48 Hours (r) 2.7/6 3822 0.3/2 0.6/2 0.9/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 0.8/2 1177 0.2/1 0.3/1 0.4/1
8:00 Running Wild with Bear Grylls (r) 0.9/2 1331 0.2/1 0.3/1 0.4/2
9:00 Aquarius 0.8/2 1175 0.2/1 0.2/1 0.3/1
10:00 Hannibal 0.7/1 1024 0.2/1 0.3/1 0.4/1
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 0.7/2 1199 0.2/1 0.3/1 0.4/2
8:00 Home Free (r) 0.7/2 1100 0.1/1 0.3/1 0.4/2
9:00 Home Free (r) 0.8/2 1298 0.2/1 0.4/2 0.5/2
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 0.9/2 1582 0.6/2
5:55 Liga MX: Club America vs. Atlas FC (thru 8:04) 0.6/1 996 0.4/2
9:00 Sabado Gigante 0.9/2 1608 0.6/2
UDN PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
5:00 Futbol Central 0.05 75 0.03
5:55 Liga MX: Club America vs. Atlas FC 0.17 313 0.15
8:04 Futbol Central 0.05 84 0.04
9:53 Liga MX: Jaguares vs. Santos 0.09 146 0.08
12:00a Contacto Deportivo (thru 1:00a) 0.08 122 0.07
TOON PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
6:30a Transformers: Robots in Disguise(thru 7:00a) 0.45 603 0.33 0.23 0.19
7:00a Sonic Boom (thru 7:30a) 0.48 622 0.32 0.23 0.19
8:00a Pokemon: The Series XY (thru 8:30a) 0.56 826 0.43 0.30 0.20
DFC PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
12:00 Strawberry Shortcake’s Berry Bitty Adventures (r) 0.07 125 0.02
12:30 Strawberry Shortcake’s Berry Bitty Adventures (thru 1:00) 0.06 127 0.03
Nickelodeon PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
10:30a Pig Goat Banana Cricket 0.96 1494 0.51 0.40 0.33
6:30 Thundermans (r) 0.67 1071 0.25
7:30 Thundermans (r) 0.60 1006 0.20
8:00 Massively Mixed Up Middle School Mystery (thru 9:00) 0.57 926 0.12
9:00 Nicky, Ricky, Dicky & Dawn (r) 0.53 855 0.10
9:30 100 Things to Do Before High School (r) 0.51 760 0.12
10:00 Full House (r) 0.45 600 0.12
10:30 Full House (r) 0.48 725 0.16
FOOD PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
10:00a Pioneer Woman 0.98 1278 0.18 0.33 0.43
10:30a Trisha’s Southern Kitchen 0.78 1004 0.25
11:00a The Kitchen (thru 12:00) 0.80 1070 0.10 0.19 0.29
POP PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
6:00a Paragon Pro Wrestling 0.01 7 0.00
6:30a Paragon Pro Wrestling (thru 7:00a) 0.01 8 0.00
12:00a Big Brother After Dark (thru 2:00a) 0.09 114 0.04

Cable Rankings – Saturday 8/01/15
What follows are the top 20 most-watched shows in prime time on cable for Saturday, August 1:

“The Big Bang Theory” (TBS, 10 p.m.): 1.86 million, “The Big Bang Theory” (TBS, 10:30 p.m.): 1.854, “The Big Bang Theory” (TBS, 9:30 p.m.): 1.852, “American Dad” (Adult Swim, 10:30 p.m.): 1.80, “The Big Bang Theory” (TBS, 9 p.m.): 1.76, “Hell on Wheels” (AMC, 9 p.m.): 1.67, Movie: “The Blind Side” (2009) (TNT, 8 p.m.): 1.63, “Cedar Cove” (Hallmark, 8 p.m.): 1.62, Movie: “The Perfect Girlfriend” (2015) (Lifetime, 8 p.m.): 1.57, “BUNK’D” (Disney Channel, 9:30 p.m.): 1.49, “The Big Bang Theory” (TBS, 8:30 p.m.): 1.45, “American Dad” (Adult Swim, 10 p.m.): 1.43, “House Hunters Renovation” (HGTV, 10 p.m.): 1.41, “UFC 190 PPV Prelims: Rousey vs. Correia” (FS1, 8 p.m.): 1.322, “The Big Bang Theory” (TBS, 8 p.m.): 1.316, “Mountain Men” (History, 9 p.m.): 1.31, “Property Brothers” (HGTV, 9 p.m.): 1.30, “Diners, Drive-Ins & Dives” (HGTV, 10:30 p.m.): 1.26, “Best Friends Whenever” (Disney Channel, 8 p.m.): 1.241, and “Best Friends Whenever” (Disney Channel, 9 p.m.): 1.235.

For the entire week of July 27-August 2, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 2 percent in total viewership (1.146 million vs. 1.127 million) and about even among Adults 18-49 (623,000 vs. 622,000) from one week earlier; the network is also down 8 percent in total viewership (1.146 million vs. 1.250 million) and down 14 percent among Adults 18-49 (623,000 vs. 725,000) from the same week one year ago (July 28-August 3, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.54 874 0.26
8:30 King of the Hill (r) 0.48 732 0.26
9:00 King of the Hill (r) 0.61 842 0.32
9:30 The Cleveland Show (r) 0.75 1137 0.47
TVMediaInsights.com
10:00 The Cleveland Show (r) 0.90 1429 0.57
10:30 American Dad (r) 1.15 1798 0.73
11:00 American Dad (r) 1.29 2064 0.86
11:30 Family Guy (r) 1.32 2016 0.87

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TOONAMI – SATURDAY, AUGUST 1, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 1.06 1608 0.73 925
12:30a Kill La Kill 0.88 1284 0.57 729
1:00a Michiko & Hatchin 0.75 1104 0.51 652
1:30a Sword Art Online 0.75 1020 0.47 602
TVMediaInsights.com
2:00a Naruto: Shippuden 0.73 1025 0.45 577
2:30a One Piece 0.67 878 0.42 527
3:00a Attack On Titan (r) 0.59 793 0.36 456
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Cleveland Show (r) 0.58 733 0.32
4:00a The Cleveland Show (r) 0.61 725 0.33
TVMediaInsights.com
4:30a American Dad (r) 0.62 733 0.33
5:00a King of the Hill (r) 0.63 705 0.30
5:30a King of the Hill (r) 0.61 678 0.29

Source: Live+Same Day data, Nielsen Media Research