Saturday Final Nationals: ESPN Tops All in Prime Time Among Adults 18-49

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While little else was happening on the broadcast networks — NBC led all platforms in total viewers (3.94 million) and led the Big 4 in adults 18-49 (0.8 rating/3 share) — ESPN was tops of all prime time on television among adults 18-49 primarily for its coverage of the ACC Tournament final (1.17 rating) that featured Notre Dame’s 90-82 win over North Carolina. The game drew 3.528 million total viewers, which was the most for a cable program on this date.

Disney Channel’s late morning telecast of the 2010 film “Despicable Me” (2.997 million) was cable’s second most-watched program of the day, followed by ESPN’s post-game coverage of Notre Dame-North Carolina (2.666 million), ESPN’s Big 12 Championship in the early evening (2.651 million) where Iowa State defeated Kansas 70-66 and a 9:30 p.m. rerun of “The Big Bang Theory” (2.471 million) on TBS.

On Nickelodeon, it was “Power Rangers Dino Charge” (1.289 million, 86th) at noon, “Henry Danger” (1.758 million, 24th) at 8pm, “Nicky, Ricky, Dicky & Dawn” (1.778 million, 22nd) at 8:30pm, and “Bella and the Bulldogs” (1.691 million, 29th) at 9pm.

On Cartoon Network, it was “Sonic Boom” (0.874 million) at 7am, and “Pokemon the Series: XY” (0.879 million) at 8am.

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Saturday, March 14, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 20/20 Saturday 2.0/4 3107 0.3/2 0.6/2 0.8/3
9:00 In An Instant 2.3/4 3596 0.4/2 0.6/2 0.9/3
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:08 Crimetime Saturday: NCIS: Los Angeles (r) 2.1/4 3258 0.3/2 0.5/2 0.7/2
9:08 48 Hours (r) 2.0/4 2943 0.2/1 0.5/2 0.7/2
10:08 48 Hours (thru 11:08) 3.0/6 4574 0.3/1 0.7/3 1.1/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Dateline Mystery 2.8/5 4385 0.4/2 0.8/3 1.1/4
10:00 Saturday Night Live (r) 1.9/4 3064 0.5/2 0.8/3 1.1/3
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Brooklyn Nine-Nine (r) 0.7/1 1067 0.2/1 0.3/1 0.4/1
8:30 Last Man on Earth (r) 0.7/1 1082 0.2/1 0.3/1 0.4/1
9:00 Sleepy Hollow (r) 0.6/1 897 0.1/1 0.2/1 0.3/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
7:00 Durmiendo Con Mi Jefe (thru 8:00) 0.4/1 630 0.2/1
9:00 Sabado Gigante 1.1/2 1926 0.5/2

For the entire week of March 9-15, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 6 percent in total viewership (1.148 million vs. 1.221 million) and down 4 percent among Adults 18-49 (687,000 vs. 713,000) from one week earlier; the network is also down 3 percent in total viewership (1.148 million vs. 1.187 million) and up 3 percent among Adults 18-49 (687,000 vs. 667,000) from the same week one year ago(March 10-16, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.54 807 0.20
8:30 One Piece (r) 0.4 568 0.2
9:00 King of the Hill (r) 0.46 654 0.24
9:30 King of the Hill (r) 0.56 782 0.29
10:00 The Boondocks (r) 0.61 860 0.31
10:30 American Dad (r) 0.82 1207 0.48
11:00 American Dad (r) 1.1 1558 0.7
11:30 Family Guy (r) 1.3 1815 0.8

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TOONAMI – SATURDAY, MARCH 14, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 0.9 1354 0.6 753
12:30a Kill La Kill 0.7 1006 0.4 522
1:00a Naruto: Shippuden 0.7 968 0.4 508
1:30a Inuyasha: The Final Act 0.6 883 0.4 502
2:00a Gurren Lagann 0.6 781 0.4 446
2:30a One Piece 0.6 768 0.3 429
3:00a Deadman Wonderland 0.6 796 0.4 463
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Boondocks (r) 0.5 702 0.3
4:00a American Dad (r) 0.6 733 0.3
4:30a American Dad (r) 0.6 739 0.3
5:00a King of the Hill (r) 0.6 713 0.3
5:30a King of the Hill (r) 0.5 659 0.3

Source: Live+Same Day data, Nielsen Media Research