Saturday Final Nationals: Kentucky-Notre Dame Regional Final Achieves Best Numbers for TBS

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The ratings story of Saturday night belonged to TBS as it televised the West and Midwest Regional Final games in prime time. The thrilling Kentucky-Notre Dame matchup in the nightcap delivered TBS’s best numbers to-date, as noted at TV Media Insights this past Sunday.

Among the broadcast networks, CBS topped Saturday prime time among total viewers (4.19 million) and tied ABC for first among adults 18-49 (0.6 rating/2 share) and adults 25-54 (0.9/3). ABC led in adults 18-34 (0.5/2).

On Cartoon Network, it was “Sonic Boom” (0.899 million) at 7am, and “Pokemon the Series: XY” (1.22 million) at 8am.

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Saturday, March 28, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Shark Tank (r) 1.8/3 2662 0.4/2 0.5/2 0.8/3
9:00 In An Instant 2.2/4 3341 0.5/2 0.7/2 0.9/3
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Crimetime Saturday: NCIS: New Orleans (r) 2.5/5 3671 0.3/1 0.4/2 0.6/2
9:00 Crimetime Saturday: Criminal Minds (r) 2.8/5 4205 0.4/2 0.7/2 1.0/3
10:00 48 Hours (r) 3.2/6 4680 0.4/2 0.8/3 1.1/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 ISU Figure Skating World Championships 1.5/3 2245 0.2/1 0.3/1 0.5/2
10:00 Saturday Night Live (r) 1.4/3 2218 0.3/1 0.6/2 0.9/2
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Backstrom (r) 0.9/2 1432 0.2/1 0.4/1 0.5/2
9:00 Hell’s Kitchen (r) 0.6/1 1012 0.2/1 0.3/1 0.4/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
7:00 Gordo y Flaca Selena (thru 8:00) 0.8/2 1377 0.4/2
9:00 Sabado Gigante 1.2/2 1962 0.6/2
UniMas PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:30 Futbol Central 0.4/1 697 0.3/1
9:20 Soccer: National Teams: Mexico vs. Ecuador in Los Angeles (thru 11:46) 1.2/2 2564 1.2/4
UDN PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
8:30 Futbol Central 0.19 331 0.14 0.17 0.18
9:20 Soccer: National Teams: Mexico vs. Ecuador in Los Angeles (thru 11:46) 0.48 964 0.40 0.44 0.49
TBS PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
5:00 Road to the Final Four 1.1 1574 0.5
6:00 2015 NCAA Men’s Basketball Tournament: Regional Final: Wisconsin vs. Arizona 5.2 8801 2.6
8:30 2015 NCAA Men’s Basketball Tournament Bridge 6.30 10831 2.59 3.46 3.94
8:40 2015 NCAA Men’s Basketball Tournament: Regional Final: Kentucky vs. Notre Dame (thru 11:05) 8.35 14747 4.07 4.89 5.58
11:09 Inside March Madness (thru 11:44) 3.1 5355 2.2
Nickelodeon PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
8:00 Kids’ Choice Awards 2015 1.89 3630 0.81 0.79 0.70
9:30 Harvey Beaks 1.31 2578 0.68 0.60 0.50
9:42 Spongebob (r) 0.91 1681 0.46 0.37 0.29
10:00 Kids’ Choice Awards 2015 (r) (thru 11:35) 0.83 1419 0.33 0.30 0.26

“Kids’ Choice Awards 2015″ also aired on the following networks:
Nicktoons (8-10:00): 302,000 viewers, 0.0 adults 18-49
TeenNick (8-10:00): 282,000 viewers, 0.0 adults 18-49
TV Land (8-9:30): 277,000 viewers, 0.1 adults 18-49

For the entire week of March 23-29, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 4 percent in total viewership (1.171 million vs. 1.220 million) and down 4 percent among Adults 18-49 (693,000 vs. 724,000) from one week earlier; the network is also down 4 percent in total viewership (1.171 million vs. 1.216 million) and up 2 percent among Adults 18-49 (693,000 vs. 679,000) from the same week one year ago(March 24-30, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.47 696 0.19
8:30 One Piece (r) 0.34 435 0.14
9:00 King of the Hill (r) 0.58 823 0.29
9:30 King of the Hill (r) 0.64 865 0.37
10:00 The Boondocks (r) 0.58 753 0.32
10:30 American Dad (r) 0.75 1029 0.36
11:00 American Dad (r) 1.0 1525 0.6
11:30 Family Guy (r) 1.3 1983 0.8

TOONAMI – SATURDAY, MARCH 28, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 0.9 1338 0.6 755
12:30a Kill La Kill 0.7 979 0.4 570
1:00a Sword Art Online 0.6 922 0.4 522
1:30a Inuyasha: The Final Act 0.6 794 0.4 489
2:00a Naruto: Shippuden 0.6 775 0.4 469
2:30a One Piece 0.6 791 0.3 410
3:00a Attack On Titan (r) 0.6 785 0.3 369
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Boondocks (r) 0.5 713 0.3
4:00a American Dad (r) 0.6 837 0.4
4:30a American Dad (r) 0.7 847 0.4
5:00a King of the Hill (r) 0.6 804 0.4
5:30a King of the Hill (r) 0.6 758 0.4

Source: Live+Same Day data, Nielsen Media Research