Saturday Final Nationals: Macy’s 4th of July Fireworks Earns NBC Best Broadcast Network Non-Sports Saturday Numbers Since February

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On this July 4th, much like many Independence Day evenings since the year 2000, the night belonged to NBC with their annual telecast of the Macy’s 4th of July Fireworks® Spectacular (Women 18-34: 0.7/5; Men 18-34: 0.7/6; Women 18-49: 1.0/6; Men 18-49: 0.9/6).

Among adults 18-49, “Macy’s 4th of July Fireworks® Spectacular” delivered NBC the highest-rated Saturday (0.9) for any Big 4 network, excluding sports, since Feb. 21, 2015 (1.0 for NBC’s “Dateline Mysteries” and “SNL Vintage”).

NBC ranked #1 among the Big 4 networks for the night in every key measure.

“Macy’s 4th of July Fireworks® Spectacular” is up +10% in 18-49 rating comparing the night’s second-hour result from 9-10 p.m. (1.1/7 for that hour) to the rating for the annual special’s prior Saturday telecast (1.0/5 for its one hour from 9-10 on Saturday, July 4, 2009) and is up +20% or 1.0 million persons in total viewers (6.211 million from 9-10 last night vs. 5.196 million in 2009).

The annual special, emceed by “Today” co-hosts Willie Geist and Tamron Hall, featured performances by Ed Sheeran, Dierks Bentley, Kelly Clarkson, Brad Paisley, Flo Rida and Meghan Trainor.

CBS used the minimally-watched holiday evening to start burning off original episodes of already-axed sitcoms “The Millers” (8:00: Women 18-34: 0.1/1; Men 18-34: 0.2/2; Women 18-49: 0.3/2; Men 18-49: 0.4/2; 8:30: Women 18-34: 0.1/1; Men 18-34: 0.1/1; Women 18-49: 0.3/2; Men 18-49: 0.3/2) and “The McCarthys” (9:00: Women 18-34: 0.2/2; Men 18-34: 0.2/1; Women 18-49: 0.4/2; Men 18-49: 0.3/2; 9:30: Women 18-34: 0.2/1; Men 18-34: 0.2/1; Women 18-49: 0.4/2; Men 18-49: 0.3/2).

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Saturday, July 4, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.0/2 1357 0.1/1 0.2/1 0.4/2
8:00 The Astronaut Wives Club (r) 0.9/2 1204 0.2/1 0.2/1 0.3/2
9:00 20/20: Bruce Jenner Interview (r) 1.1/3 1433 0.1/1 0.2/1 0.4/2
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.4/4 2143 0.2/1 0.4/2 0.6/3
8:00 The Millers 1.1/3 1680 0.2/1 0.3/2 0.6/3
8:30 The Millers 1.0/2 1469 0.1/1 0.3/2 0.5/2
9:00 The McCarthys 1.2/3 1855 0.2/2 0.3/2 0.5/3
9:30 The McCarthys 1.2/3 1820 0.2/1 0.4/2 0.6/3
10:00 48 Hours Presents (r) 2.0/3 3019 0.2/1 0.4/2 0.7/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 2.8/7 4731 0.6/5 0.9/5 1.2/6
8:00 Macy’s 4th of July Fireworks® Spectacular (s) 2.9/7 4958 0.7/5 1.0/6 1.2/6
10:00 Macy’s 4th of July Fireworks® Spectacular (r) 2.5/6 4277 0.6/5 0.9/5 1.1/5
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 1.7/4 2855 0.6/5 0.7/4 0.8/4
7:12 Baseball Night in America Regional Action (thru 10:34) 1.6/4 2705 0.5/4 0.7/4 0.8/4
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 0.7/2 1166 0.4/2
7:00 Casate Conmigo (thru 8:00) 0.3/1 517 0.2/1
8:57 Sabado Gigante 0.7/2 1166 0.4/2
TOON PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
6:30a Transformers: Robots in Disguise (thru 7:00a) 0.50 651 0.32 0.23 0.16
7:00a Sonic Boom (r) (thru 7:30a) 0.51 692 0.27
8:00a Pokemon: The Series XY (thru 8:30a) 0.59 828 0.37 0.26 0.17
DFC PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
11:30a My Little Pony: Friendship is Magic 0.17 283 0.09
12:00 Strawberry Shortcake’s Berry Bitty Adventures (r) 0.09 160 0.05
12:30 Strawberry Shortcake’s Berry Bitty Adventures (thru 1:00) 0.12 192 0.04
FOOD PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
10:00a Pioneer Woman 0.87 1216 0.26
10:30a Trisha’s Southern Kitchen 0.94 1277 0.14 0.25 0.34
11:00a The Kitchen (thru 12:00) 0.84 1254 0.17 0.30 0.38
POP PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
12:00a Big Brother After Dark (thru 2:00a) 0.08 107 0.03

Cable Rankings – Saturday 7/04/15
What follows are the top 20 most-watched shows in prime time on cable for Saturday, July 4:

“The Big Bang Theory” (TBS, 10:30 p.m.): 1.82 million, “The Big Bang Theory” (TBS, 10 p.m.): 1.79, “The Big Bang Theory” (TBS, 9:30 p.m.): 1.72, “NCIS” (USA, 10 p.m.): 1.68, “NCIS” (USA, 8 p.m.): 1.65, “The Big Bang Theory” (TBS, 9 p.m.): 1.64, “NCIS” (USA, 9 p.m.): 1.61, “NASCAR Xfinity Race: Daytona” (NBCSN, 8:30 p.m.): 1.56, “The Big Bang Theory” (TBS, 8:30 p.m.): 1.46, “The Big Bang Theory” (TBS, 8 p.m.): 1.18, “House Hunters Renovation” (HGTV, 10 p.m.): 1.13, MOVIE: “Independence Day” (1996) (AMC, 10 p.m.): 1.01, “Property Brothers” (HGTV, 9 p.m.): 1.00, MOVIE: “Captain America: The First Avenger” (2011) (FX, 8 p.m.): 0.99, “Lab Rats” (Disney Channel, 10 p.m.): 0.97, “The Cleveland Show” (Adult Swim, 9:30 p.m.): 0.96, “K.C. Undercover” (Disney Channel, 9:30 p.m.): 0.92, “The Twilight Zone” (Syfy, 10:30 p.m.): 0.91, “Storage Wars” (A&E, 10 p.m.): 0.904, “NASCAR Rain Delay” (NBCSN, 7:36 p.m.): 0.901, and “Property Brothers” (HGTV, 8 p.m.): 0.89.

For the entire week of June 29-July 5, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 3 percent in total viewership (1.063 million vs. 1.091 million) and down 4 percent among Adults 18-49 (595,000 vs. 619,000) from one week earlier; the network is also down 4 percent in total viewership (1.063 million vs. 1.112 million) and down 3 percent among Adults 18-49 (595,000 vs. 614,000) from the same week one year ago (June 30-July 6, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.53 776 0.19
8:30 King of the Hill (r) 0.48 704 0.24
9:00 King of the Hill (r) 0.57 718 0.25
9:30 The Cleveland Show (r) 0.57 725 0.27
TVMediaInsights.com
10:00 The Cleveland Show (r) 0.67 957 0.33
10:30 The Boondocks (r) 0.62 796 0.29
11:00 American Dad (r) 0.97 1293 0.52
11:30 Family Guy (r) 1.09 1480 0.62

TOONAMI – SATURDAY, JULY 4, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 0.75 1022 0.49 627
12:30a Dragon Ball Z Kai 0.64 897 0.42 538
1:00a Dragon Ball Z Kai 0.60 882 0.40 508
1:30a Dragon Ball Z Kai 0.56 790 0.34 427
TVMediaInsights.com
2:00a Dragon Ball Z Kai 0.57 808 0.34 434
2:30a Dragon Ball Z Kai 0.55 762 0.30 387
3:00a Attack On Titan (r) 0.54 726 0.31 390
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Cleveland Show (r) 0.50 648 0.29
4:00a The Cleveland Show (r) 0.56 741 0.30
TVMediaInsights.com
4:30a American Dad (r) 0.59 790 0.33
5:00a King of the Hill (r) 0.50 643 0.28
5:30a King of the Hill (r) 0.48 583 0.26

Source: Live+Same Day data, Nielsen Media Research