Saturday Final Nationals: Mixed Results for Third Round of U.S. Open Golf on Fox, Modest Ratings for ‘A Deadly Adoption’ on Lifetime

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Fox won Saturday prime time with coverage of the third round of the 115th U.S. Open golf championship from Chambers Bay in the state of Washington.

The telecast peaked with 5.0 million viewers from 10:00–10:30 PM ET. Its top five markets: Seattle (8.1), Portland (5.7), Louisville (5.4), Columbus (4.9) and Austin (4.8).

The positives for Fox were it was a 33 percent increase over NBC’s third-round broadcast from the year-ago U.S. Open (3.2 million viewers), along with significant ratings jumps across several key demographics, including: men 18-34 (+75%; 0.7 vs. 0.4), men 18-49 (+38%; 1.1. vs. 0.8), men 25-54 (+45%; 1.6 vs. 1.1) and adults 18-49 (+40%; 0.7 vs. 0.5).

On the negative side, it ranks as the second-lowest rated third round since at least 1981 (earliest year for tournament’s ratings records) and way down from previous West Coast editions that had aired on NBC: -45 percent from 2012 (7.6 million) and -25 percent from 2010 (5.6 million).

On cable, “A Deadly Adoption” earned modest ratings for its premiere telecast for Lifetime. The telemovie starred “SNL” alums Will Ferrell and Kristen Wiig.

For mobile users, you may scroll this table horizontally.

Saturday, June 20, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.4/3 2156 0.2/1 0.4/2 0.6/2
8:00 The Astronaut Wives Club (r) 1.1/2 1637 0.2/1 0.3/1 0.4/2
9:00 In An Instant (r) 1.5/3 2415 0.3/2 0.5/2 0.6/2
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 2.2/5 3264 0.2/1 0.4/2 0.7/3
8:00 Crimetime Saturday: Scorpion (r) 1.6/4 2419 0.2/1 0.2/1 0.5/2
9:00 Crimetime Saturday: NCIS: Los Angeles (r) 2.3/5 3417 0.2/1 0.4/2 0.7/3
10:00 48 Hours (r) 2.7/6 3957 0.3/2 0.6/3 1.0/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.5/3 2221 0.5/3 0.7/3 0.8/3
8:00 Caught on Camera with Nick Cannon (r) 1.1/2 1735 0.3/2 0.5/2 0.6/3
8:30 Premier Boxing Champions (thru 11:01) 1.5/3 2327 0.6/3 0.7/3 0.9/3
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 3.0/6 4809 0.6/4 0.8/4 1.2/4
2:00 115th U.S. Open Golf Championship Third Round (thru 10:44) 2.8/7 4227 0.5/4 0.7/4 1.0/5
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
9-11 Network Average 0.8/2 1414 0.4/2
7:00 Violación de un Sueño: Jornada Nocturna (thru 8:00) 0.4/1 667 0.2/1
9:00 Sabado Gigante 0.8/2 1414 0.4/2
TOON PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
6:30a Transformers: Robots in Disguise(thru 7:00a) 0.54 737 0.47 0.30 0.20
8:00a Pokemon: The Series XY (thru 8:30a) 0.74 1008 0.53 0.35 0.19
DFC PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
11:30a My Little Pony: Friendship is Magic 0.20 260 0.06
12:00 Strawberry Shortcake’s Berry Bitty Adventures (r) 0.14 202 0.03
12:30 Strawberry Shortcake’s Berry Bitty Adventures (p) (thru 1:00) 0.14 254 0.06
Nickelodeon PROGRAM HH VWRS(000) A18-34 A18-49 A25-54
11:00a Rabbids Invasion (thru 11:30a) 1.17 2013 0.55 0.53 0.50
8:30 100 Things to Do Before High School 0.83 1411 0.27 0.29 0.27
9:00 Nicky, Ricky, Dicky and Dawn (thru 9:30) 0.89 1483 0.29 0.28 0.26

Cable Rankings – Saturday 6/20/15
What follows are the top 20 most-watched shows in prime time on cable for Saturday, June 20:

“The Big Bang Theory” (TBS, 10:30 p.m.): 2.70 million, “The Big Bang Theory” (TBS, 10 p.m.): 2.50, “The Big Bang Theory” (TBS, 9:30 p.m.): 2.26, MOVIE: “A Deadly Adoption” (2015) (Lifetime, 8 p.m.): 2.06, “The Big Bang Theory” (TBS, 9 p.m.): 2.00, MOVIE: “Olympus Has Fallen” (2013) (TNT, 8 p.m.): 1.94, “The Big Bang Theory” (TBS, 8:30 p.m.): 1.82, “Jessie” (Disney Channel, 9:10 p.m.): 1.78, “Lab Rats” (Disney Channel, 10 p.m.): 1.76, “K.C. Undercover” (Disney Channel, 9:35 p.m.): 1.75, MOVIE: “Gone Girl” (2014) (HBO, 8 p.m.): 1.63, “House Hunters Renovation” (HGTV, 10 p.m.): 1.53, “Nicky, Ricky, Dicky and Dawn” (Nickelodeon, 9 p.m.): 1.48, “The Big Bang Theory” (TBS, 8 p.m.): 1.45, “Property Brothers” (HGTV, 9 p.m.): 1.42, “100 Things to Do Before High School” (Nickelodeon, 8:30 p.m.): 1.41, “The Cleveland Show” (Adult Swim, 10 p.m.): 1.39, MOVIE: “The Perfect Match” (2015) (Hallmark, 9 p.m.): 1.37, “The Cleveland Show” (Adult Swim, 9:30 p.m.): 1.28, and MOVIE: “A Deadly Adoption” (2015) (Lifetime, 10:02 p.m.): 1.25.

For the entire week of June 15-21, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 3 percent in total viewership (1.093 million vs. 1.131 million) and down 8 percent among Adults 18-49 (620,000 vs. 675,000) from one week earlier; the network is also down 10 percent in total viewership (1.093 million vs. 1.211 million) and down 8 percent among Adults 18-49 (620,000 vs. 674,000) from the same week one year ago (June 16-22, 2014). (tvmediainsights.com)

TIME PROGRAM HH VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 0.58 950 0.30
8:30 King of the Hill (r) 0.55 946 0.33
9:00 King of the Hill (r) 0.67 1133 0.42
9:30 The Cleveland Show (r) 0.77 1282 0.52
TVMediaInsights.com
10:00 The Cleveland Show (r) 0.87 1394 0.53
10:30 The Boondocks (r) 0.70 1019 0.41
11:00 American Dad (r) 0.93 1452 0.62
11:30 Family Guy (r) 1.02 1531 0.67

TOONAMI – SATURDAY, JUNE 20, 2015

TIME PROGRAM HH VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 0.80 1157 0.51 653
12:30a Kill La Kill 0.80 1180 0.55 694
1:00a Michiko & Hatchin 0.76 1141 0.55 697
1:30a Sword Art Online 0.69 1080 0.54 690
TVMediaInsights.com
2:00a Naruto: Shippuden 0.64 998 0.51 642
2:30a One Piece 0.60 888 0.45 574
3:00a Attack On Titan (r) 0.51 712 0.35 439
TIME PROGRAM HH VWRS(000) A1849rtg
3:30a The Cleveland Show (r) 0.49 751 0.36
4:00a The Cleveland Show (r) 0.51 783 0.37
TVMediaInsights.com
4:30a American Dad (r) 0.58 849 0.42
5:00a King of the Hill (r) 0.48 683 0.35
5:30a King of the Hill (r) 0.50 698 0.34

Source: Live+Same Day data, Nielsen Media Research