Saturday Final Nationals: NASCAR Sprint Cup Race at Bristol on NBCSN Dominates Cable Despite Record-Low Ratings

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NBCSN won Saturday prime time among total viewers and adults 18-49 with its first-ever telecast of the “NASCAR Sprint Cup: Irwin Tools Night Race” from Bristol (Women 18-34: 0.20; Men 18-34: 0.29; Women 18-49: 0.47; Men 18-49: 0.93). The good news was the cable network more than tripled the Saturday prime time delivery (in total viewers and adults 18-49) compared to its NBC broadcast network counterpart which aired two hours of original dramas on the evening, “Aquarius” (Women 18-34: 0.1/1; Men 18-34: 0.1/1; Women 18-49: 0.2/1; Men 18-49: 0.1/1)and “Hannibal” (Women 18-34: 0.1/0; Men 18-34: 0.2/1; Women 18-49: 0.2/1; Men 18-49: 0.2/1).

However, for the NASCAR Sprint Cup race itself, its 2.09 household rating was the lowest that race had ever earned (with data available since 2005) with past years’ telecasts on ABC, ESPN and TNT.

Compared to the year-ago Irwin Tools Night Race (Aug. 23, 2014 on ABC), it drew 29 percent less total viewers (from 5.1 million) and about a third less households (from a 3.2 household rating).

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Saturday, August 22, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 1.4/3 2060 0.2/1 0.4/2 0.5/2
8:00 America’s Funniest Home Videos(r) 1.5/3 2456 0.2/1 0.4/2 0.6/2
9:00 Beyond the Tank (r) 1.1/2 1555 0.2/1 0.3/1 0.4/1
10:00 Boston EMS 1.5/3 2171 0.3/2 0.5/2 0.6/2
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 2.2/4 3202 0.2/1 0.4/2 0.7/2
8:00 Crimetime Saturday: Scorpion (r) 1.6/3 2406 0.2/1 0.3/1 0.5/2
9:00 48 Hours (r) 2.1/4 3073 0.2/1 0.5/2 0.7/2
10:00 48 Hours (r) 2.9/6 4127 0.3/1 0.6/2 0.9/3
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 0.7/1 1011 0.1/1 0.2/1 0.4/1
8:00 Running Wild with Bear Grylls (r) 0.8/2 1116 0.2/1 0.3/1 0.4/2
9:00 Aquarius 0.8/1 1133 0.1/1 0.2/1 0.3/1
10:00 Hannibal 0.5/1 785 0.1/1 0.2/1 0.3/1
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-10 Network Average 0.6/1 863 0.2/1 0.2/1 0.3/1
8:00 Bullseye (r) 0.6/1 823 0.2/1 0.2/1 0.3/1
9:00 Home Free (r) 0.7/1 903 0.2/1 0.2/1 0.3/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8-11 Network Average 0.9/2 1590 0.5/2
7:00 El Gordo y La Flaca (s) (thru 8:00) 0.7/1 1108 0.4/2
8:58 Sabado Gigante 0.9/2 1590 0.5/2
UniMas PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
6:00 Liga MX: Club America vs. Tiburones Rojos (thru 8:11) 0.5/1 921 0.4/2
TOON PROGRAM VWRS(000) A18-34 A18-49 A25-54
6:30a Transformers: Robots in Disguise 862 0.40 0.31 0.26
7:00a Sonic Boom (thru 7:30a) 806 0.35 0.28 0.21
8:00a Pokemon: The Series XY (thru 8:30a) 1105 0.43 0.36 0.26
FOOD PROGRAM VWRS(000) A18-34 A18-49 A25-54
10:00a Pioneer Woman 1489 0.23 0.37 0.44
10:30a Farmhouse Rules 1329 0.20 0.36 0.41
11:00a The Kitchen 1106 0.19 0.27 0.30
12:00 Valerie’s Home Cooking (thru 12:30) 868 0.17
Nickelodeon PROGRAM VWRS(000) A18-34 A18-49 A25-54
12:00 Power Rangers: Dino Charge 1588 0.48 0.38 0.31
POP PROGRAM VWRS(000) A18-34 A18-49 A25-54
6:00a Paragon Pro Wrestling 36 0.00
6:30a Paragon Pro Wrestling (thru 7:00a) 47 0.00
12:00a Big Brother After Dark (thru 2:00a) 77 0.02

Cable Rankings – Saturday 8/22/15
What follows are the top 20 most-watched shows in prime time on cable for Saturday, August 22:

“NASCAR Sprint Cup Race: Bristol” (NBCSN, 7:58 p.m.): 3.61 million, “The Big Bang Theory” (TBS, 10:30 p.m.): 2.10, “The Big Bang Theory” (TBS, 10 p.m.): 2.09, “The Big Bang Theory” (TBS, 9:30 p.m.): 1.83, “The Big Bang Theory” (TBS, 9 p.m.): 1.73, “American Dad” (Adult Swim, 10:30 p.m.): 1.71, “BUNK’D” (Disney Channel, 9:30 p.m.): 1.61, “BUNK’D” (Disney Channel, 9 p.m.): 1.60, “Hell on Wheels” (AMC, 9 p.m.): 1.59, “NFL Preseason: Baltimore at Philadelphia” (NFL Network, 7 p.m.): 1.574, Movie: “Unauthorized Full House Story” (2015) (Lifetime, 8 p.m.): 1.568, “NASCAR Sprint Cup Post Race” (NBCSN, 10:41 p.m.): 1.51, “Lab Rats” (Disney Channel, 10 p.m.): 1.45, “Justice with Judge Jeanine Pirro” (Fox News Channel, 9 p.m.): 1.44, “BUNK’D” (Disney Channel, 8:30 p.m.): 1.429, “Caribbean Life” (HGTV, 8:30 p.m.): 1.426, “Caribbean Life” (HGTV, 9 p.m.): 1.422, “The Big Bang Theory” (TBS, 8:30 p.m.): 1.420, “House Hunters Renovation” (HGTV, 10 p.m.): 1.41, “Caribbean Life” (HGTV, 9:30 p.m.): 1.40.

For the entire week of August 17-23, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is about even in total viewership (1.133 million vs. 1.130 million) and up 3 percent among Adults 18-49 (654,000 vs. 636,000) from one week earlier; the network is also down 2 percent in total viewership(1.133 million vs. 1.151 million) and up 3 percent among Adults 18-49(654,000 vs. 635,000) from the same week one year ago (August 18-24, 2014). (tvmediainsights.com)

TIME PROGRAM VWRS(000) A1849rtg
8:00 Dragon Ball Z Kai (r) 631 0.18
8:30 King of the Hill (r) 591 0.21
9:00 King of the Hill (r) 875 0.36
9:30 The Cleveland Show (r) 1035 0.45
TVMediaInsights.com
10:00 The Cleveland Show (r) 1340 0.57
10:30 American Dad (r) 1708 0.72
11:00 American Dad (r) 1981 0.86
11:30 Family Guy (r) 2008 0.89

TOONAMI – SATURDAY, AUGUST 22, 2015

TIME PROGRAM VWRS(000) A1849rtg A1849(000)
12:00a Dragon Ball Z Kai 1527 0.72 917
12:30a Akame Ga Kill 1341 0.61 774
1:00a Michiko & Hatchin 1120 0.51 647
1:30a Sword Art Online 955 0.45 574
TVMediaInsights.com
2:00a Naruto: Shippuden 852 0.39 498
2:30a One Piece 790 0.37 469
3:00a Attack On Titan (r) 915 0.43 545
TIME PROGRAM VWRS(000) A1849rtg
3:30a American Dad (r) 844 0.40
4:00a American Dad (r) 969 0.49
TVMediaInsights.com
4:30a The Cleveland Show (r) 810 0.42
5:00a King of the Hill (r) 801 0.42
5:30a King of the Hill (r) 812 0.41

Source: Live+Same Day data, Nielsen Media Research