Saturday Final Nationals: NBC Routs All with NFL Wild Card Game

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NBC reigned supreme on this first Saturday night of 2015, due to their telecast of the AFC Wild Card matchup featuring the Baltimore Ravens and the Pittsburgh Steelers. Comparatively from recent Saturday night Wild Card games, however, Baltimore-Pittsburgh was the least-watched game since Indianapolis-San Diego (27.8 million) in 2009.

Saturday, Jan. 3, 2015 broadcast finals (Live plus Same Day)


                                                                 Viewers
Net   Time Dur  Program                   HH      A1834   A1849   (000)
------------------------------------------------------------------------
ABC   8:00 120  HAIRSPRAY (RS)	          1.5/3   0.4/2   0.5/1    2,350
ABC  10:00  60  20/20 SATURDAY	 	  1.9/3   0.5/2   0.6/2    2,799

CBS   8:00  60  NCIS: NEW ORLEANS (R)	  2.6/4   0.2/1   0.4/1    4,050
CBS   9:00  60	CRIMINAL MINDS (R)	  2.7/5   0.4/1   0.7/2    4,059
CBS  10:00  60  48 HOURS	 	  3.4/6   0.4/1   0.9/3    5,100

NBC   8:06   9  NFL PLAYOFF PRE-KICK (S)  9.9/18  3.7/16  5.4/18  17,456
NBC   8:15 180  NBC NFL PLAYOFF GAME (S) 15.8/27  6.5/25  8.8/27  27,938
                  Baltimore at Pittsburgh

FOX   8:00  60  BONES (R)                 1.1/2   0.3/1   0.4/1    1,743
FOX   9:00  60  SLEEPY HOLLOW (R)         0.6/1   0.2/1   0.3/1      958

Saturday, Jan. 3, 2015 broadcast demographics (Live plus Same Day)


Net   Time Dur  Program                   W1834   M1834   W1849   M1849   A2554   W2554   M2554
------------------------------------------------------------------------------------------------
ABC   8:00 120  HAIRSPRAY (RS)            0.6/2   0.2/1   0.6/2   0.3/1   0.5/1   0.7/2   0.4/1
ABC  10:00  60  20/20 SATURDAY            0.6/2   0.3/1   0.8/2   0.4/1	  0.8/2   1.0/3   0.5/1

CBS   8:00  60  NCIS: NEW ORLEANS (R)     0.2/1   0.3/1   0.6/2   0.3/1   0.7/2   0.9/2   0.6/2
CBS   9:00  60	CRIMINAL MINDS (R)        0.4/2   0.3/1   1.0/3   0.4/1   1.0/3   1.3/3   0.7/2
CBS  10:00  60  48 HOURS                  0.5/2   0.2/1   1.3/4   0.5/2   1.4/4   1.9/5   0.9/2

NBC   8:06   9  NFL PLAYOFF PRE-KICK (S)  2.7/11  4.7/21  3.9/13  6.8/24  6.4/18  4.9/14  8.1/23
NBC   8:15 180  NBC NFL PLAYOFF GAME (S)  5.0/18  8.0/33  6.4/20 11.3/36 10.6/28  7.6/20 13.7/37
                  Baltimore at Pittsburgh

FOX   8:00  60  BONES (R)                 0.4/2   0.1/1   0.5/2   0.3/1   0.5/1   0.6/2   0.3/1
FOX   9:00  60  SLEEPY HOLLOW (R)         0.3/1   0.1/1   0.4/1   0.2/1   0.4/1   0.5/1   0.3/1

Saturday, Jan. 3, 2015 cable finals (Live plus Same Day)


                                                                 Viewers
Net    Time Dur  Program                  HH      A1834   A1849   (000)
-------------------------------------------------------------------------
ESPN   7:53  22  SPORTSCENTER EARLY       5.46    2.94    3.27      9,307
ESPN   8:15 119  COLLEGE BKBL REG SSN     1.08    0.66    0.70      1,726
CMDY  10:00 136  COMEDY CENTRAL MOVIE     0.61    0.70    0.56      1,012
FS1    8:00 120  UFC PPV PRELIMS          0.55    0.47    0.54      1,039
TLC   10:00  60  SEX SENT ME TO THE ER    0.70    0.24    0.40      1,027
HGTV  10:00  60  HOUSE HUNTERS RENOVATION 0.93    0.32    0.37      1,377
SPIKE  9:00 150  SPIKE TV BROADCAST PREM  0.59    0.23    0.36        974
HBO    8:00 101  RIO 2                    0.54    0.31    0.33        996
APL   10:00  60  PITBULLS AND PAROLEES    0.53    0.32    0.29        874
HALL   9:00 120  HALLMARK ORIGINAL MOVIE  1.72    0.11    0.28      2,369
NGC   10:00  60  DRUGS, INC. COMPILATION  0.43    0.20    0.28        643
TLC    9:00  60  UNTOLD STORIES OF THE ER 0.66    0.17    0.26      1,018
ESPN  10:14  46  SPORTSNATION             0.36    0.19    0.23        552
ID    10:00  60  ID KILL FOR YOU          0.52    0.11    0.23        699
FS1   10:00 189  MONSTER ENERGY SUPERCR   0.26    0.21    0.21        448
TNT   10:00  60  TRANSPORTER: THE SERIES  0.53    0.15    0.21        772
ID     9:00  60  FATAL VOWS               0.55    0.09    0.20        744
APL    8:00  60  PITBULLS AND PAROLEES    0.40    0.17    0.19        602
TLC    8:00  60  UNTOLD STORIES E.R:EXTRA 0.54    0.09    0.18        827
ID     8:00  30  WHO BLEEP DID I MARRY    0.45    0.14    0.17        569
SPIKE  6:10 170  SPIKE TV MOVIE           0.27    0.12    0.16        432
OWN    9:00  60  RAISING WHITLEY          0.40    0.08    0.15        543

TOON   5:30  30  OVER THE GARDEN WALL                     0.3       1,166
TOON   6:00  30  OVER THE GARDEN WALL                     0.3       1,040
TOON   6:30  30  OVER THE GARDEN WALL                     0.2         941
TOON   7:00  30  OVER THE GARDEN WALL                     0.2         864
TOON   7:30  30  OVER THE GARDEN WALL                     0.2         838

Source: Nielsen Media Research

For the entire week of December 29, 2014-January 4, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 7 percent in total viewership(1.089 million vs. 1.177 million) and down 4 percent among Adults 18-49(603,000 vs. 625,000) from the same week one year ago (December 30, 2013-January 5, 2014). (tvmediainsights.com)


                                                                 Viewers
Net    Time Dur  Program                  HH      A1834   A1849   (000)
------------------------------------------------------------------------
ADSM   8:00  30  SIT DOWN, SHUT UP        0.42    0.27    0.17       534
ADSM   8:30  30  KING OF THE HILL         0.55    0.43    0.34       789
ADSM   9:00  30  KING OF THE HILL         0.64    0.48    0.38       888
ADSM   9:30  30  AMERICAN DAD             0.71    0.59    0.42     1,010
ADSM  10:00  30  THE BOONDOCKS            0.62    0.47    0.36       829
ADSM  10:30  30  BLACK DYNAMITE           0.56    0.41    0.34       774
ADSM  11:00  30  FAMILY GUY (R)           1.0             0.6      1,447

TOONAMI – SATURDAY, JANUARY 3, 2015


                                                          A1849    Viewers  A1849
Net   Time Dur  Program                   HH                rtg     (000)   (000)
---------------------------------------------------------------------------------
ADSM 11:30  30  ATTACK ON TITAN           0.8             0.5       1,061     587
ADSM 12:00a 30  DRAGON BALL Z KAI         0.7             0.4         940     491
ADSM 12:30a 30  NARUTO: SHIPPUDEN         0.6             0.4         866     480
ADSM  1:00a 30  INUYASHA: THE FINAL ACT   0.6             0.4         850     506
ADSM  1:30a 30  ONE PIECE                 0.5             0.3         692     386
ADSM  2:00a 30  GURREN LAGANN             0.5             0.3         623     328
ADSM  2:30a 30  DEADMAN WONDERLAND        0.5             0.3         634     342
ADSM  3:00a 30  BLEACH                    0.5             0.3         640     353
ADSM  3:30a 30  SPACE DANDY               0.4             0.3         606     338
ADSM  4:00a 30  COWBOY BEBOP              0.5             0.3         600     347
ADSM  4:30a 30  GHOST IN SHELL: 2ND GIG   0.4             0.2         532     269
ADSM  5:00a 30  IGPX: IMMORTAL GRAND PRIX 0.4             0.2         528     262
ADSM  5:30a 30  SAMURAI JACK              0.4             0.2         498     253

Source: Nielsen Media Research