Thursday Final Nationals: CBS Wins Among Total Viewers and Key Demographics

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CBS dominated Thursday with 10.04 million viewers, a 2.4 rating/8 share in adults 18-49 and a 3.3/ 9 in adults 25-54. The line-up consisted of original episodes of “The Big Bang Theory” (Women 18-34: 2.6/11; Men 18-34: 2.7/15; Women 18-49: 4.4/15; Men 18-49: 4.4/17), “The Odd Couple” (Women 18-34: 1.2/5; Men 18-34: 1.3/6; Women 18-49: 2.6/8; Men 18-49: 2.3/8), “Mom” (Women 18-34: 1.3/5; Men 18-34: 1.0/4; Women 18-49: 2.6/8; Men 18-49: 1.8/6) and “Elementary” (Women 18-34: 0.8/3; Men 18-34: 0.6/3; Women 18-49: 1.6/5; Men 18-49: 1.2/4). For the next two Thursday evenings, CBS will televise games of the annual Men’s NCAA Basketball Tournament.

The second episode of John Ridley’s “American Crime” on ABC (Women 18-34: 1.2/5; Men 18-34: 0.6/3; Women 18-49: 1.9/6; Men 18-49: 0.9/3) fell a steep 32 percent in total viewership and 30 percent in adults 18-49 rating from its series premiere one week ago.

The first live edition of “American Idol XIV” (Women 18-34: 1.3/5; Men 18-34: 0.8/4; Women 18-49: 2.1/7; Men 18-49: 1.4/5), a two-hour episode which featured guest appearances by some of the cast of Fox’s “Empire”, drew season-low ratings, to-date.

The 8 p.m. telecast of Fox News Channel’s “The O’Reilly Factor” (2.964 million total viewers) was cable’s most-watched program of the day, followed by History’s “Pawn Stars” (2.627 million at 9:30 p.m.), History’s “Vikings” (2.625 million), Syfy’s “WWE Smackdown” (2.573 million) and Disney Channel’s telecast of the animated film “Cars 2″ at 8 p.m. (2.502 million).

The Cleveland Cavaliers’ thrilling 128-125 overtime victory (led by Cavaliers point guard Kyrie Irving’s career-high 57 points — also, a season-high in points by any player) over the San Antonio Spurs on TNT (2.14 million, 0.9 rating among adults 18-49) placed eleventh among total viewers on cable for the day.

The second episode of “Dig” on USA delivered 1.446 million total viewers and a 0.4 rating among adults 18-49; its Live+Same Day viewership fell 22 percent from its series debut telecast from Mar. 5.

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Thursday, March 12, 2015
ABC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Grey’s Anatomy 5.0/9 7403 1.7/8 2.1/8 2.5/8
9:00 Scandal 5.6/9 8247 2.2/9 2.7/8 3.0/8
10:00 American Crime 4.0/7 5756 0.9/4 1.4/5 1.9/5
CBS PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Big Bang Theory 9.6/17 16128 2.7/13 4.4/16 5.9/18
8:31 The Odd Couple (2015) 6.3/11 10238 1.2/6 2.5/8 3.4/10
9:01 Big Bang Theory (r) 5.8/10 9392 1.0/4 2.2/7 3.3/9
9:30 Mom 5.6/9 9087 1.1/5 2.2/7 3.2/8
10:00 Elementary 4.8/9 7577 0.7/3 1.4/5 2.0/6
NBC PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 Dateline NBC 3.0/5 4513 0.4/2 0.9/3 1.3/4
9:00 The Blacklist 4.8/8 7490 0.7/3 1.7/6 2.3/6
10:01 The Slap 1.9/3 2737 0.3/1 0.6/2 0.8/2
FOX PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 American Idol XIV 5.0/9 8324 1.0/4 1.8/6 2.5/7
CW PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
8:00 The Vampire Diaries 0.9/2 1299 0.6/3 0.6/2 0.7/2
9:00 Reign 0.6/1 965 0.3/1 0.4/1 0.4/1
UNI PROGRAM HH/SHR VWRS(000) A18-34 A18-49 A25-54
7:00 La Sombra del Pasado 1.1/2 1928 0.7/3
8:00 Mi Corazon es Tuyo 1.8/3 3494 1.3/5
9:00 Hasta el Fin del Mundo 1.8/3 3364 1.3/4
10:03 Que Te Perdone Dios 1.4/3 2655 1.0/3

Source: Live+Same Day data, Nielsen Media Research