Thursday Final Nationals: NFL Network Proves Competitive with Broadcast Nets

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“The Big Bang Theory” led CBS to a Thursday total viewer victory, with the network averaging 9.59 million viewers. Tops among coveted adults 18-49 was the most-improved network on the evening, ABC, care of “TGIT” dramas “Grey’s Anatomy,” “Scandal” and “How To Get Away With Murder.” And the night’s big winner on cable was NFL Network’s “Thursday Night Football” featuring the Cleveland Browns and Cincinnati Bengals. Despite the Browns’ 24-3 blowout win, it drew 8.31 million total viewers and a 2.9 in adults 18-49 — only “The Big Bang Theory” bested the event in the demo while ABC’s “Scandal” tied it.

Thursday, Nov. 6, 2014 broadcast finals (Live plus Same Day)


                                                                 Viewers
Net   Time Dur  Program                   HH      A1834   A1849   (000)
------------------------------------------------------------------------
ABC   8:00  60  GREY'S ANATOMY            5.5/9   1.9/7   2.4/7    8,080
ABC   9:00  60  SCANDAL                   6.9/11  2.5/9   2.9/9    9,821
ABC  10:00  60  HOW TO GET AWAY W/MURDER  6.3/11  2.6/10  2.8/9    9,181

CBS   8:00  31  THE BIG BANG THEORY       9.8/16  2.5/10  4.3/14  16,557
CBS   8:31  30  MOM                       6.5/10  1.3/5   2.3/7   10,803
CBS   9:01  29  TWO AND A HALF MEN        5.7/9   0.9/3   2.1/6	   9,117
CBS   9:30  30  THE MCCARTHYS             4.3/7   0.6/2   1.5/4    6,672
CBS  10:00  60  ELEMENTARY                4.5/8   0.5/2   1.2/4    7,066

NBC   8:00  60  BIGGEST LOSER 16          2.7/4   0.8/3   1.2/4    4,349
NBC   9:00  30  BAD JUDGE                 2.4/4   0.6/2   0.9/3    3,683
NBC   9:30  30  A-TO-Z                    1.8/3   0.6/2   0.8/2    2,744
NBC  10:00  60  PARENTHOOD                2.6/5   0.9/3   1.3/4    3,962

FOX   8:00  60  BONES                     3.4/5   0.9/4   1.3/4    5,640
FOX   9:00  60  GRACEPOINT                1.9/3   0.4/1   0.7/2    3,031

CW    8:00  60  VAMPIRE DIARIES           1.0/2   0.8/3   0.8/2    1,585
CW    9:00  60  REIGN                     0.9/1   0.4/1   0.4/1    1,326

UNI   7:00  60  GATA                      1.5/3           1.1/4    2,849
UNI   8:00  61  MI CORAZON ES TUYO        2.0/3           1.7/5    4,202
UNI   9:01  60  HASTA EL FIN DEL MUNDO    1.7/3           1.4/4    3,353
UNI  10:01  59  LA MALQUERIDA             1.2/2           0.9/3    2,162

Thursday, Nov. 6, 2014 broadcast demographics (Live plus Same Day)


Net   Time Dur  Program                   W1834   M1834   W1849   M1849   A2554   W2554   M2554
------------------------------------------------------------------------------------------------
ABC   8:00  60  GREY'S ANATOMY            2.7/10  1.1/5   3.3/10  1.4/5   2.9/8   4.1/11  1.7/5
ABC   9:00  60  SCANDAL                   3.7/12  1.2/5   4.4/12  1.5/5   3.6/9   5.2/13  1.8/5
ABC  10:00  60  HOW TO GET AWAY W/MURDER  4.0/14  1.3/5   4.1/12  1.4/5   3.3/9   4.8/13  1.8/5

CBS   8:00  31  THE BIG BANG THEORY       2.7/10  2.4/10  4.6/14  3.9/14  5.9/17  6.3/17  5.6/17
CBS   8:31  30  MOM                       1.3/4   1.2/5   2.5/7   2.2/7   3.5/9   3.7/9   3.3/9
CBS   9:01  29  TWO AND A HALF MEN        0.9/3   1.0/4   2.2/6   2.1/7   3.2/8   3.2/8   3.2/9
CBS   9:30  30  THE MCCARTHYS             0.6/2   0.6/2   1.6/4   1.4/4   2.2/6   2.3/6   2.2/6
CBS  10:00  60  ELEMENTARY                0.6/2   0.5/2   1.3/4   1.0/4   1.8/5   2.0/5   1.7/5

NBC   8:00  60  BIGGEST LOSER 16          1.1/4   0.5/2   1.5/4   0.8/3   1.5/4   2.0/5   1.0/3
NBC   9:00  30  BAD JUDGE                 0.8/3   0.4/1   1.1/3   0.6/2   1.2/3   1.6/4   0.8/2
NBC   9:30  30  A-TO-Z                    0.9/3   0.3/1   1.0/3   0.5/2   1.0/3   1.3/3   0.6/2
NBC  10:00  60  PARENTHOOD                1.2/4   0.5/2   1.7/5   0.8/3   1.5/4   2.0/5   1.0/3

FOX   8:00  60  BONES                     1.3/5   0.6/2   1.6/5   0.9/3   1.8/5   2.2/6   1.4/4
FOX   9:00  60  GRACEPOINT                0.6/2   0.2/1   0.8/2   0.5/2   0.9/2   1.1/3   0.8/2

CW    8:00  60  VAMPIRE DIARIES           1.1/4   0.5/2   1.0/3   0.5/2   0.7/2   0.9/2   0.4/1
CW    9:00  60  REIGN                     0.5/2   0.2/1   0.5/2   0.4/1   0.5/1   0.7/2   0.4/1

Thursday, Nov. 6, 2014 cable finals (Live plus Same Day)


                                                                 Viewers
Net    Time Dur  Program                  HH      A1834   A1849   (000)
------------------------------------------------------------------------
NFLN   8:30 180  THURSDAY NIGHT FOOTBALL  5.19    2.23    2.91     8,312
                   Cleveland at Cincinnati
NFLN   8:00  30  TNF PRE-KICK             2.39    0.90    1.25     3,851
TNT   10:44 146  NBA BASKETBALL           0.93    0.71    0.66     1,383
                   Dallas at Portland
HIST   9:31  32  PAWN STARS               1.51    0.40    0.65     2,489
TNT    8:14 150  NBA BASKETBALL           0.99    0.73    0.64     1,497
                   San Antonio at Houston
HIST   9:00  31  PAWN STARS               1.46    0.39    0.60     2,367	
ESPN   7:25 214  COLLEGE FOOTBALL PRIME   1.18    0.58    0.60     1,903
                   Clemson at Wake Forest
BRAVO  8:00  60  REAL HOUSEWIVES OF NJ    1.01    0.52    0.56     1,399
TNT    8:00  14  NBA PRE-GAME SHOW        0.88    0.54    0.49     1,298
HIST  10:03  30  PAWNOGRAPHY              1.03    0.33    0.48     1,675
DSNY   9:30  30  THAT'S SO RAVEN (R)      1.30    0.65    0.48     2,031
DSNY   9:00  30  THAT'S SO RAVEN (R)      1.25    0.55    0.43     1,974
HIST  10:33  30  PAWNOGRAPHY              0.98    0.27    0.42     1,536
LIF    9:00  61  PROJECT RUNWAY ALL STARS 1.05    0.24    0.41     1,396
DSNY   8:30  30  THAT'S SO RAVEN (R)      1.20    0.51    0.40     1,891
DSNY   6:15 105  CAMP ROCK (R)                            0.4      1,658
USA    9:00  61  WHITE COLLAR             1.08    0.32    0.39     1,544
DSNY   8:00  30  THAT'S SO RAVEN (R)      1.12    0.50    0.38     1,726
HGTV   9:00  30  REHAB ADDICT             0.89    0.28    0.35     1,299
WETV  10:00  60  TAMAR & VINCE            0.51    0.26    0.35       730
FOOD  10:00  30  BEAT BOBBY FLAY          0.59    0.24    0.32       836
FX     9:00  30  MIKE AND MOLLY (R)       0.57    0.25    0.30       912
HGTV  10:00  30  HOUSE HUNTERS            1.13    0.21    0.29     1,556
TRU   10:00  30  THE CARBONARO EFFECT     0.50    0.33    0.29       856
MTV   10:00  30  SLEDNECKS                0.32    0.43    0.29       493
MTV   10:30  30  SLEDNECKS                0.32    0.45    0.29       469
HGTV  10:30  30  HOUSE HUNTERS INTL       1.03    0.22    0.28     1,461
FOXNC  8:00  60  THE O'REILLY FACTOR      2.20    0.16    0.28     3,141
FX     8:30  30  MIKE AND MOLLY (R)       0.48    0.25    0.28       749
FX     8:00  30	 MIKE AND MOLLY (R)       0.51    0.24    0.27       810
FOOD   8:00  60  FOOD TRUCK FACE OFF      0.42    0.17    0.27       607
USA   10:01  61  COVERT AFFAIRS           0.85    0.14    0.26     1,224
FOXNC  9:00  60  THE KELLY FILE           1.87    0.16    0.26     2,675
FX     9:30  30  MIKE AND MOLLY (R)       0.53    0.18    0.26       767
NAN    8:00  30  INSTANT MOM              0.69    0.21    0.24     1,065
APL   10:00  60  MONSTERS INSIDE ME       0.40    0.16    0.23       643
TLC   10:00  60  BREAKING AMISH           0.45    0.21    0.23       625
ID     9:00  60  DEADLY AFFAIRS           0.56    0.17    0.22       716
LIF   10:01  61  PROJECT RUNWAY: THREADS  0.57    0.15    0.22       729
NAN    8:30  30  SEE DAD RUN                              0.2        833

TOON   6:00  30  TEEN TITANS GO                   0.47    0.47     2,009
TOON   6:30  15  CLARENCE                         0.36    0.34     1,626
TOON   6:45  15  STEVEN UNIVERSE                  0.36    0.32     1,458
TOON   7:00  30  OVER THE GARDEN WALL                     0.3      1,193
TOON   7:30  30  REGULAR SHOW                             0.3      1,383

Source: Nielsen Media Research