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Updated Results for The London Olympics

Updated Results for The London Olympics

August 8, 2012 by Marc Berman in Highlights with 0 Comments

SUMMER 2012 OLYMPICS POISED TO BREAK THE RECORD BOOKS

It is a slam-dunk for NBC. Based on the Live Plus Same Day results from Nielsen for the first 11 days of The London Olympics (July 27-August 7), the Peacock net is reporting a total reach of 202.6 million viewers, to-date, across the networks of NBCUniversal. At present, the 2008 Beijing Games holds the record for the most-watched event in U.S. television history with 215 million viewers. Each night is averaging 33.1 million viewers in primetime, which is the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 33.1 million is 3.5 million more than Beijing and 6.9 million more than Athens.

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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