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Updated Results in New Talk

September 12, 2012 by Marc Berman in Highlights with 14 Comments

KATIE LEADS; STEVE HARVEY SOLID; RICKI LAKE MODEST; JEFF PROBST AN EYESORE

Two days of metered market (overnight) data does not a hit or miss make, of course. Nor do seven days to-date for The Steve Harvey Show from NBCUniversal. But using the two key benchmarks – lead-in and year-ago time period average – Katie Couric from Disney-ABC remains the top-rated and Steve Harvey continues to impress. Ricki Lake from Twentieth Television perked up among women 25-54, but Jeff Probst from CBS Television Distribution nosedived from its already lackluster opening levels.

Based on the weighted household averages from Nielsen (primary telecasts only), Katie averaged a 2.3 rating/7 share in the overnights on Tuesday (in 52 markets), which dipped by 18 percent from the 2.8/ 8 for its debut on Monday. The lead-in was a 2.4/ 8 and the year-ago time period average was identical at a 2.3/ 7 (and Katie outdelived No. 2 Steve Harvey by 64 percent). But results among women 25-54 (1.0/ 6) did, however, dip by 23 percent from both benchmarks.

Steve Harvey remains right on par with its week one performance, with the 1.4/ 4 in households yesterday (based on 55 markets) up by 27 percent from the lead-in (1.1/ 4) and 40 percent from the year-ago time period average (1.0/ 3). Results among women 25-54 (0.9/ 3) also increased by double-digit percentages from the two benchmarks, and Harvey outdelivered Katie in women 25-54 in five of the top 10 markets (including a 1.1/ 7 in New York vs. a 0.8/ 5 for Katie). Get used to Steve Harvey — he is here to stay.

Ricki Lake (in 54 markets), which was still not available in about 40 percent of homes in the New York DMA because of a retrans dispute between Cablevision and Tribune, dropped from a 0.8/ 2 (and not a 0.6/ 2 as reported yesterday) to a 0.7/ 2 out of a 1.0/ 3. The year-ago time period was a 1.1/ 3. So there is erosion aplenty. But results among women 25-54 grew from a 0.4/ 2 to a 0.5/ 3, which was equal to both the lead-in and year-ago time period averages.

Last, and very least, was Jeff Probst which dropped 30 percent in households from a 1.0/ 3 on Monday to a 0.7/ 2 on Tuesday (in 51 markets). Comparably, that was off by 42 percent from the lead-in (1.2/ 4) and 36 percent from the Sept. 2011 time period (1.1/ 3), with erosion among women 25-54 at a significant 43 percent (0.7/ 4 to 0.4/ 2). Word of advice to Mr. Probst: don’t quit your day job.

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

  • http://www.tvmediainsights.com/members/snb1997/ snb1997

    Was Katie’s “lead in” General Hospital???

  • http://www.tvmediainsights.com/members/dueler312/ Jason

    Katie just needs to go away. She may of gotten a good start, but its going to go down and down soon.

  • http://www.tvmediainsights.com/members/debbie-joyce/ Debbie Joyce

    Katie dropped by 18% from Monday. Sounds like all the promotion is not paying off for the $80 million dollar woman.

  • http://www.tvmediainsights.com/members/marcberman/ Marc Berman

    In most markets, yes, General Hospital.

  • http://www.tvmediainsights.com/members/vivaladaytime/ VivaLaDaytime

    ‎2.3 for Katie ain’t that great AT ALL! Especially considering OLTL brought in better than that, for HALF the price!
    Thanks for posting this, Marc!

  • http://www.tvmediainsights.com/members/krogers/ krogers

    She lost 18% in on day. That’s encouraging and expect it to decline more when people see it’s nothing new and more of the same old same old

  • http://www.tvmediainsights.com/members/yankeesrj12/ yankeesrj12

    I’m surprised how well Steve Harvey is doing. No wonder Family Feud saw increases when he took over as host. He sure has a devoted following!

  • http://www.tvmediainsights.com/members/spinsvixenella/ SpinsVixenella

    Thanks Marc! Lol, I’m sure some of that 18% Katie lost from Mon to Tues were GH fans who tuned in to their regular General Hospital time & got a rude awakening. Those folks weren’t gonna make THAT mistake again. I’m curious to see how The Talk ratings shake down now that GH is up against them in many markets. The Talk got a nice boost when OLTL left the 2:00 PM ET slot. It will be interesting to see if the audience that left ABC & shifted to The Talk will move back to ABC for GH.

  • http://www.tvmediainsights.com/members/ctwildheart/ CTwildheart

    I am not disagreeing with MarcBerman…but a lot of people I talk with do not have Katie airing directly after General Hospital! Here in RI Jeff comes on after GH and then Katie.
    I do think that her numbers will continue to drop though…

  • http://www.tvmediainsights.com/members/amcoltl6870/ Troy Turner

    Marc,

    I just got through commenting on the Monday overnights, so I’ll repeat this-Is there a way to break Katie’s numbers down between ABC and non-ABC markets?

  • http://www.tvmediainsights.com/members/yankeesrj12/ yankeesrj12

    @SpinsVixenella,

    The Talk had its highest rated season premiere yet.

  • http://www.tvmediainsights.com/members/suzieq/ suzieq

    I had to go back and forth last week because Steve Harvey was on at 3 against GH but now that GH is on at 2 no conflict anymore I wouldn’t watch Katie if they paid me over Steve Harvey plus ABC didn’t care about us when they took off our soaps so why would I watch her plus I have stopped watching ABC except GH as soon as OLTL was canceled

  • http://www.tvmediainsights.com/members/duncey/ Duncey

    That’s some really bad slippage for Katie now its under 2.0 already? It was funny because Ellen topped its number on Monday while Disney was bragging about it earlier yesterday morning.

    I’m actually enjoying Steve Harvey’s new talker the most I’ve only seen it 3 times but I like what I’ve seen so far from it. Jeff Probst should get cancelled and just stay on Survivor while Ricki Lake is just a victim of way too many talkers in daytime now. Anderson might be your last solid talker for a while.

    I heard General Hospital got a 2.5 on Monday not sure what it was on Tuesday but that’s better than what OLTL was getting until the series finale week. That’s the first time a program for ABC at 2pm/1c/p actually had a rating that high since OLTL. ABC is lucky they kept GH.

    • http://www.tvmediainsights.com/members/amcoltl6870/ Troy Turner

      Duncey,

      Do you have proof that GH got a 2.5-or are you just throwing that out there?

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