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Updated Weekly Scorecard

Updated Weekly Scorecard

May 1, 2012 by Marc Berman in Highlights with 0 Comments

ABC AND FOX WIN; YEARLY LOSSES FOR ALL FIVE NETS

It was business as usual on this final full week in April. CBS was tops in total viewers, and Fox No. 1 in the three key demos – adults 18-49, adults 25-54 and adults 18-34. But both networks lost steam compared to one year earlier, as did ABC, Fox and The CW.

There was one series premiere this week, Canadian drama The L.A. Complex on The CW, and it was DOA in the Tuesday 9 p.m. hour at just 630,000 viewers (#98 overall – dead last for the week) and a 0.3 rating/1 share among adults 18-49 (#97t). Comparably, this was the worst opening for any series ever on The CW, with retention out of tired lead-in 90210 (Viewers: 1.11 million; A18-49: 0.6/ 2 at 8 p.m.) of 57 percent in total viewers and 50 percent in the demo.

Elsewhere, nothing new in midseason can be considered a hit, with the most-watched of the 13 entries this week Missing on ABC, and it averaged just 6.98 million viewers. Highest rated among adults 18-49 was Smash (NBC), Don’t Trust The B____ in Apartment 23 (ABC) and Scandal (ABC), each with a 2.0 rating in the demo. Four weeks into its six-episode run, meanwhile, and NBC pulled sitcom BFF in exchange for a double weekly Wednesday dose of Betty White’s Off Their Rockers. Consider this one of the blandest new midseason slates in the history of television.

Here are the overall results by network for the week of April 23 (with change versus the comparable year-ago period in parentheses), followed by the freshman midseason series report card and the Top 30 rated programs of the week in total viewers and adults 18-49.

Total Viewers:
CBS: 8.44 million (no change), ABC: 8.04 (- 6), Fox: 7.31 (- 9), NBC: 5.19 (-11), CW: 1.21 (-31)

Adults 18-49:
Fox: 2.3 rating/7 share (-15), ABC: 2.0/ 6 (- 5), CBS: 1.7/ 5 (-11), NBC: 1.6/ 5 (-20), CW: 0.5/ 2 (-27)

Adults 25-54:
Fox: 2.8/ 7 (-10), ABC: 2.7/ 7 (- 4), CBS: 2.4/ 6 (- 8), NBC: 2.0/ 5 (-13), CW: 0.5/ 1 (-29)

Adults 18-34:
Fox: 1.8/ 6 (-18), ABC: 1.3/ 5 (-13), NBC: 1.1/ 4 (-27), CBS: 0.9/ 3 (-18), CW: 0.6/ 2 (-33)

———–

Freshman Midseason Series Report Card

Grades take into account the following factors:

1. Competition
2. Lead-in (if available)
3. Prior time period average
4. Target demographic
5. Lead-out (if available)
6. Quality of the content
7. The buzz factor (if any)
8. Promotion

Missing (ABC) – Thursday 8 p.m.
Viewers: 6.98 million (#32), A18-49: 1.4/ 4 (#60t)
-Grade: C

Scandal (ABC) – Thursday 10 p.m.
Viewers: 6.86 million (#35), A18-49: 2.0/ 6 (#28t)
-Grade: C

Touch (Fox) – Thursday 9 p.m.
Viewers: 6.43 million (#41), A18-49: 1.9/ 5 (#35t)
-Grade: C-

Smash (NBC) – Monday 10 p.m.
Viewers: 6.01 million (#44), A18-49: 2.0/ 5 (#28t)
-Grade: C

Betty White’s Off Their Rockers (NBC) – Wednesday 8 p.m.
Viewers: 5.83 million (#47), A18-49: 1.7/ 5 (#39t)
-Grade: C

GCB (ABC) – Sunday 10 p.m.
Viewers: 5.52 million (#51), A18-49: 1.8/ 5 (#37t)
-Grade: C-

Don’t Trust The B____ in Apartment 23 (ABC) – Wednesday 9:30 p.m.
Viewers: 4.91 million (#61), A18-49: 2.0/ 5 (#28t)
-Grade: C

Fashion Star (NBC) – Tuesday 10 p.m.
Viewers: 4.59 million (#66), A18-49: 1.5/ 4 (#51t)
-Grade: F

The Finder (Fox) – Friday 8 p.m.
Viewers: 3.97 million (#73), A18-49: 1.1/ 4 (#72t)
-Grade: D+

BFF (NBC) – Wednesday 8:30 p.m.
Viewers: 2.65 million (#64), A18-49: 0.8/ 2 (#81t)
-Grade: F

Awake (NBC) – Thursday 10 p.m.
Viewers: 2.21 million (#87), A18-49: 0.8/ 2 (#81t)
-Grade: F

Escape Routes (NBC) – Saturday 8 p.m.
Viewers: 1.06 million (#95), A18-49: 0.3/ 1 (#96t)
-Grade: F

The L.A. Complex (NBC) – Tuesday 9 p.m.
Viewers: 630,000 (#98), A18-49: 0.3/ 1 (#96t)
-Grade: F

Here are the top 30 rated programs of the week in total viewers and adults 18-49:

Total Viewers:
Dancing With the Stars – Monday (ABC): 17.62, American Idol – Wednesday (Fox): 16.87, American Idol – Thursday (Fox): 14.87, Dancing With the Stars – Tuesday (ABC): 14.54, Person of Interest (CBS): 12.73, The Big Bang Theory (CBS): 12.65, NCIS R (CBS): 12.41, The Mentalist (CBS): 12.03, 20/20: Dance Floor Confidential: Behind the Scenes of Dancing With the Stars (ABC): 10.68, Blue Bloods (CBS): 10.47, The Voice – Monday (NBC): 10.31, 60 Minutes (CBS): 10.01, The Good Wife (CBS, season finale): 9.97, Survivor: One World (CBS): 9.81, NCIS: Los Angeles R (CBS): 9.66, Once Upon a Time (ABC): 9.20, CSI: NY (CBS): 9.13, The Voice – Tuesday (NBC): 8.93, The Amazing Race (CBS): 8.60, Rules of Engagement (CBS): 8.17,. Private Practice (ABC): 8.13, Desperate Housewives (ABC): 8.02, Unforgettable (CBS): 7.79, Hawaii Five-O (CBS): 7.70, Criminal Minds (CBS): 7.61, NYC 22 (CBS): 7.44, Bones (Fox): 7.38, Harry’s Law (NBC): 7.33, Undercover Boss (CBS): 7.23

Adults 18-49:

American Idol – Wednesday (Fox): 4.8/14, The Big Bang Theory (CBS): 4.1/13, American Idol – Wednesday (Fox): 4.0/12, The Voice – Monday (NBC): 3.8/10, The Voice – Tuesday (NBC): 3.4/ 9, Grey’s Anatomy (ABC): 3.3/ 9, Dancing With the Stars – Monday (ABC): 3.2/ 8, Once Upon a Time (ABC): 3.0/ 8, Family Guy (Fox): 2.8/ 7, Glee (Fox) and Survivor: One World (CBS): 2.7/ 8 each, New Girl (Fox): 2.6/ 7, Rules of Engagement (CBS): 2.5/ 7, Desperate Housewives (ABC): 2.5/ 6, Dancing With the Stars – Tuesday (ABC) and Person of Interest (CBS): 2.4/ 6 each, The Amazing Race (CBS) and The Simpsons (Fox): 2.3/ 7 each, House (Fox): 2.3/ 6, The Biggest Loser (NBC): 2.2/ 7, Private Practice (ABC), Modern Family R (ABC) and The Mentalist (CBS): 2.2/ 6 each, Dance Floor Confidential: Behind the Scenes of Dancing With the Stars (ABC), Revenge (ABC) and The Office (NBC): 2.1/ 6 each, NCIS R (CBS) and Scandal (ABC): 2.0/ 6 each, Two and a Half Men R (CBS), Smash (NBC), Don’t Trust the B____ in Apartment 23 (ABC), Celebrity Apprentice (NBC) and The Cleveland Show (Fox, Sun. 9:30 p.m.): 2.0/ 5 each

Marc Berman
by Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

Author’s Website

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