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USA Now app

USA Network Launches TV Everywhere and “USA Now” App

July 3, 2013 by SonOfTheBronx in Highlights with 0 Comments

USA Network announced on Wednesday, July 3 the launch of TV Everywhere, where the network’s original series will be made available on multiple devices such as smartphones, tablets and computers.

USA is the first cable entertainment network within NBCUniversal to provide this offering. USANetwork.com and its new app, “USA Now,” will host archived episodes of its hit shows, such as “Burn Notice,” “Suits,” “Graceland,” and “Royal Pains.”

USA Now app

The “USA Now” launched on July 3 for iOS (Apple), and will be available for Android in mid-July.

We know many of today’s viewers live in a time-shifted world and are consuming content on multiple screens. TV Everywhere allows us to cater to this audience,” said Chris McCumber, Co-President of USA Network.

USA’s TV Everywhere roll-out will incorporate additional second-screen capabilities, such as personalization and more gamification elements. Viewers will receive show recommendations based on their viewing habits, and have the ability to sign-up for alerts on the latest updates about newly available content and social activations.

At this time, TV Everywhere is available on an authenticated basis to subscribers of participating multichannel video programming distributors (MVPDs) including Armstrong, Cablevision’s Optimum TV, DISH Network, Mediacom, Suddenlink, and Verizon FiOS.

Once the Android version of the app launches in mid-July, “USA Now” will be available to approximately 50 percent of the pay-TV households. The network expects to add Comcast and other distributors soon.

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Written by SonOfTheBronx

Douglas Pucci (a.k.a. “Son of the Bronx”) is a frequent contributor to TV Media Insights, hosting the site forum’s many companion games about TV and writing reviews of various shows. A Bronx native, NYU graduate and once-intern for VH1’s “Pop Up Video,” Pucci also went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City.

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