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Weekly Ratings Scorecard

May 22, 2012 by Marc Berman in Highlights with 0 Comments

CBS AND FOX DOMINATE, BUT FOX DOWN YEAR-TO-YEAR

CBS and Fox dominated the week of May 14, with CBS tops in total viewers and adults 25-54, and Fox No. 1 in adults 18-49 and adults 18-34, according to Nielsen. But a softer American Idol resulted in continued double-digit percent losses for Fox. CBS was on par from one year earlier. Elsewhere, NBC finished fourth in three of the four categories (excluding a third-place finish among adults 18-34) at levels close to the year-ago week, while ABC and The CW were on the noticeable decline.

In season-premiere news, two nights (and four hours) of America’s Got Talent on NBC, featuring new host Howard Stern, was certainly sampled. But ratings are down year-to-year, with the suddenly kind and gentle shock jock not exactly the ingredient the reality-competition needs. Here are the initial results:

America’s Got Talent (NBC) – 8-10 p.m.
Monday – Viewers: 10.48 million (#15 overall), A18-49: 3.7/10 (#6 overall)
Tuesday – Viewers: 10.58 million (#16), A18-49: 3.4/10 (#10t)

Also returning was a 90-minute edition of summer favorite The Bachelorette on ABC, which led out of Dancing With the Stars on Monday with a respectable 8.05 million viewers (#22) and a 2.6/ 7 among adults 18-49 (#15t) from 9:30-11 p.m.

In the movies/specials department were two very different Sunday night entries: The Billboard Music Awards on ABC and the latest Jesse Stone entry, Benefit of a Doubt. Tom Selleck reprising his role as Jesse Stone scored an ample 12.93 million viewers (#10) from 9-11 p.m., but the adult 18-49 rating was only a 1.2 (#53t). The Billboard Music Awards averaged only 7.40 million viewers (#23) in the 8-11 p.m. block, but its demo rating was significantly higher at a 2.7/ 7 (#13t).

Here are the overall results by network for the week of May 14 (with change versus the comparable year-ago period in parentheses), followed by the freshman midseason series report card and the Top 30 rated programs of the week in total viewers and adults 18-49.

Total Viewers:

CBS: 7.36 million (no change), ABC: 5.27 (-16), Fox: 4.87 (-18), NBC: 4.05 (+ 5), CW: 830,000 (-27)

Adults 18-49:
Fox: 2.2 rating/ share (-27), CBS: 2.1/ 6 (+ 5), ABC: 2.0/ 6 (-17), NBC: 1.7/ 5 (- 6), CW: 0.4/ 1 (-43)

Adults 25-54:
CBS: 2.8/ 7 (no change), Fox: 2.7/ 7 (-23), ABC: 2.5/ 7 (-14), NBC: 2.1/ 6 (no change), CW: 0.5/ 1 (-29)

Adults 18-34:
Fox: 1.9/ 7 (-27), ABC: 1.5/ 5 (-17), NBC: 1.3/ 4 (-13), CBS: 1.2/ 4 (no change), CW: 0.5/ 2 (-29)

———–

Freshman Midseason Series Report Card

Grades take into account the following factors:

1. Competition
2. Lead-in (if available)
3. Prior time period average
4. Target demographic
5. Lead-out (if available)
6. Quality of the content
7. The buzz factor (if any)
8. Promotion

Scandal (ABC) – Thursday 10 p.m. (season finale)
Viewers: 7.33 million (#24), A18-49: 2.3/ 7 (#23)
-Grade: C

Missing (ABC) – Thursday 8 p.m. (series finale)
Viewers: 6.53 million (#31), A18-49: 1.3/ 4 (#48t)
-Grade: C

Touch (Fox) – Thursday 9 p.m.
Viewers: 6.02 million (#36), A18-49: 1.7/ 5 (#36t)
-Grade: C-

Smash (NBC) – Monday 10 p.m. (season finale)
Viewers: 5.96 million (#37), A18-49: 1.8/ 5 (#33t)
-Grade: C

Betty White’s Off Their Rockers (NBC) – Wednesday 8:30 p.m.
Viewers: 5.52 million (#41), A18-49: 1.6/ 5 (#39t)
-Grade: C

Betty White’s Off Their Rockers (NBC) – Wednesday 8 p.m.
Viewers: 5.18 million (#46), A18-49: 1.4/ 5 (#45t)
-Grade: C

Fashion Star (NBC) – Tuesday 10 p.m. (season finale)
Viewers: 4.81 million (#50), A18-49: 1.6/ 4 (#39t)
-Grade: D

Awake (NBC) – Thursday 10 p.m.
Viewers: 2.10 million (#74), A18-49: 0.7/ 2 (#74t)
-Grade: F

Here are the top 30 rated programs of the week in total viewers and adults 18-49:

Total Viewers:

NCIS (CBS, season finale): 19.05 million, American Idol – Wednesday (Fox): 17.68, American Idol – Thursday (Fox): 16.40, Dancing With the Stars – Monday (ABC): 15.79, Criminal Minds (CBS, season finale): 15.19, Person of Interest (CBS, season finale): 13.47, The Mentalist (CBS, season finale): 13.09, Movie – Jesse Stone – Benefit of a Doubt (CBS): 12.93, Mike & Molly (CBS, season finale): 11.79, Two and a Half Men (CBS, season finale): 11.55, Grey’s Anatomy (ABC, season finale): 11.44, Hawaii Five-O (CBS, season finale): 11.42, America’s Got Talent – Tuesday (NBC): 10.58, America’s Got Talent – Monday (NBC, season premiere): 10.48, 60 Minutes (CBS, Sun. 8 p.m.): 10.13, 60 Minutes (CBS, Sun. 7 p.m.): 9.80, Modern Family R (ABC): 9.36, How I Met Your Mother (CBS, season finale): 8.58, The Big Bang Theory R (CBS): 8.49, The Bachelorette (ABC, season premiere): 8.05, The Billboard Music Awards (ABC): 7.40, Scandal (ABC, season finale): 7.33, Bones (Fox, season finale): 7.21, Rules of Engagement (CBS, season finale): 7.17, Revenge (ABC, season finale): 6.90, Celebrity Apprentice (NBC, season finale): 6.86, Private Practice (ABC, season finale): 6.81, Blue Bloods R (CBS): 6.66

Adults 18-49:
American Idol – Wednesday (Fox): 4.9/14, American Idol – Thursday (Fox): 4.4/15, Grey’s Anatomy (ABC, season finale): 4.1/11, Modern Family (ABC): 3.9/11, Two and a Half Men (CBS, season finale): 3.9/10, How I Met Your Mother (CBS, season finale): 3.7/11, America’s Got Talent – Monday (NBC, season premiere): 3.7/10, NCIS (CBS, season finale): 3.6/11, America’s Got Talent – Tuesday (NBC): 3.4/10, Mike & Molly (CBS, season finale): 3.4/ 9, NCIS: Los Angeles (CBS, season finale): 3.0/ 8, Hawaii Five-O (CBS, season finale) and The Billboard Music Awards (ABC): 2.7/ 7 each, Dancing With the Stars – Monday (ABC) and The Bachelorette (ABC, season premiere) and Family Guy (Fox, season finale): 2.6/ 7 each, The Big Bang Theory R (CBS): 2.5/ 9, Glee (Fox, Tuesday 8 p.m.): 2.5/ 8, Glee (Fox, Tuesday 9 p.m.) and Person of Interest (CBS, season finale) and The Mentalist (CBS, season finale): 2.5/ 7 each, Scandal (ABC): 2.3/ 7, House (Fox), Dancing With the Stars (ABC) and Celebrity Apprentice (NBC, season finale): 2.2/ 6 each, Rules of Engagement (CBS, season finale) and The Simpsons (Fox, season finale): 2.1/ 7 each, Revenge (ABC, season finale): 2.0/ 6, Bones (Fox, season finale) and The Middle (ABC, season finale): 1.9/ 6 each, Don’t Trust the B____ in Apartment 23 (ABC): 1.9/ 4

Written by Marc Berman

Marc Berman

Marc Berman is the Editor in Chief for TV Media Insights, the online destination for television and media. Berman has appeared on camera for Extra, Entertainment Tonight, Access Hollywood, The CBS Evening News, CNN, and more; and his 2014 desk calendar, “Today in TV History,” is presently available.

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