Wendy Williams is Doin’ Just Fine

Choosing the right trading company

It is difficult to choose a binary company that will be the company where you will start your career as a binary broker or continue working and even changing the company. This is a hard decision. We recommend Fintech Ltd. Try your luck today.

Five years have passed since I first spoke to Wendy Williams, who at the time was getting ready to launch her daytime talk show nationally after a successful summer test run in a limited number of markets. She was hopeful that the audience in daytime would relate to her style, and she was raring and ready to go with an hour of fun and uplifting banter each day.

Guess what? Wendy Williams is doin’ great!

Flash to the current fifth season of Wendy’s self-titled Debmar-Mercury talker and, year-to-year (through January 12), “The Wendy Williams Show” has increased by 27 percent in households (1.1 to 1.4 rating), 29 percent in women 18-49 (0.7 to 0.9 rating) and 25 percent in women 25-54 (0.8 to 1.0 rating), according to Nielsen Media Research. And this is in an environment where most established shows lose steam. With confirmed station renewals through 2018, I had the opportunity to speak to the now very experienced Wendy Williams, who has moved from the lower to upper tier in daytime talk.

TVMI
As someone who closely follows the ratings, this kind of growth in season five is unprecedented. What is your theory?

Wendy Williams
Honestly, I think it takes time for people to really get me. And when I first premiered, it was not the easiest thing to get viewers to sample the show with the competition so fierce. But with time comes familiarity, and I have to assume the viewers are enjoying our show. All I ever wanted from the very beginning was for people to come for an hour each day to forget about their troubles and have a plain good old time. And it looks like the audience is ready to play everyday.

TVMI
Are you doing anything differently at present that you were not in the beginning?

Wendy Williams
I think the biggest change is the “Hot Topics” section, which we do for about 20 minutes each day now as opposed to 8 to 12 minutes initially. Just the other day we reached 22-minutes and that was without a commercial break. Whew! And we have a new feature called “Ask Wendy” where I sit down and have discussions with different people. So, we took the best of what worked initially and have expanded on that, and we have added new elements.

TVMI
When you first started as a talk show host, was there anyone at the time that you tried to emulate?

Wendy Williams
No, not really. As a fan of daytime talk, I think the best shows are the ones where guests can come and kick off their shoes and be themselves. And that is the environment we set out to create. Since this just happened really so quickly, I really had very little time to prepare anything. I just wanted to be me, and I was new to a lot of people.

TVMI
Do you follow your ratings? Do you come to work every morning wondering how your overnights are?

Wendy Williams
No…my goal is to focus on the show and the audience. But my husband, who is also my manager, is well aware of exactly how we are doing. And when the ratings are up…which they have been all season…he gives me a “thumbs up.” It is a great adrenaline rush and adds to the fun and excitement of what we are doing. But I am also aware that what goes up, does eventually come down. No one stays at the top forever.

TMVI
Do you have a celebrity wish list? Are their certain people you have yet to have on the show that you would love to?

Wendy Williams
You know what…no. I don’t. I am just looking for guests to come on…big or small, white, black or purple, to just come and be themselves. Would I like to have The Rock and The First Lady…and many others…on? Oh yes! But I don’t sit and think of whom I have not had on yet.

Earlier this week I sat down with Kevin Nealon, who was fabulous and unexpected. Pete Wentz was great and Jon Gosselin…there are so many misconceptions about this lovely man who only wants to do right by his children. Did you know he is trying to get full custody of his kids? There is so much more to the story that you do not know.

TVMI
Well, you are confirmed to stay on the air for at least four more years, which will bring you to nine season by 2018. How long do you see yourself hosting “The Wendy Williams Show” for? Will you be the next “Oprah” at 25 years?

Wendy Williams
No, no, no. Don’t get me wrong. I love this show and I love what I do. When the audience is happy I am happy…this is a real rush. But I see the end of the road. There is so much more I want to do, and not everything has to be on camera. We have a production company now, I have my wig line, and I am looking into developing apparel and shoes. I want my son, who is 13, to have something for his future. And I so do not want to be get up at 6 a.m. every morning for the rest of my life dealing with the make-up, the clothes and those lashes. Oh…those lashes. I am just a New Jersey girl that does not need all the glitz and the glamour.

But don’t get me wrong…this is fun. And I am so happy, and grateful, that the show is the hit it is now. It took time, but it is sure worth it.

TVMI
Is there anything from your production company you are working on that you can announce?

Wendy Williams
We have a show coming up on Oxygen (on March 18) called “Celebrities Undercover,” which will feature celebrities concealing their true identity using make-up to find out what unsuspecting fans think of them. Some of the participants are Kim Kardashian, Lil’ Kim, Ice-T and that gorgeous Coco. And I am working on a reality series now that I am very excited about, but just can’t talk about yet. We also have other projects in development…scripted and not scripted. And we are in conversations will all types of networks.

TVMI
What do you like to watch on TV?

Wendy Williams
Let’s see…I love those “Sex and the City” marathons. And court shows, “Scandal,” “Breaking Bad,” that football show on The Esquire Network (“Friday Night Tykes), anything with Gordon Ramsay and those Lifetime movies. You know…those movies where the woman seeks revenge. Oh, and I love anything on the I.D. Channel. I just did a special called “50 Ways to Leave Your Love” for I.D. that will air on Valentine’s Day. I find I.D.’s programming and those Lifetime moves addictive.

TVMI
I can’t let you go, of course, without asking about your experience on “Dancing With the Stars”? Was it as hard as everyone tells me?

Wendy Williams
Harder, and I was not even on for that long! We practiced for six hours per day and I still had my show to do. But it was great promotion for us at a time when we were still relatively new.

TVMI
You come across as being totally fun and accessible. But tell me something about Wendy Williams that we don’t know?

Wendy Williams
At some point I would like to become more of the socialite type whose focus is on charity work. This is all fun, and all very invigorating. I feel very blessed. But I do understand what is important and I really would like to contribute.